Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Performance Max: Everything You Need To Know
Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases.
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion.
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.
PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results.
How To Calculate Your ROAS & Ways To Use It
ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.
Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling.
What Is Paid Media: The Different Types & Examples
Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign.
Ask A PPC: How To Make Microsoft Advertising Profitable
Want better ROI from Microsoft Advertising? In this week’s Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently.
Why Google Ads Fails B2B (And How to Fix It)
Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.
How To Get The Perfect Budget Mix For SEO And PPC
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes.
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
Faulty conversion tracking can tank PPC campaigns. Here’s how to fix the seven most common Google Ads tracking issues hurting your performance.
The Strategy Gap: Social Video Is Not PPC Video
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.
How To Use Paid Search & Social Ads For Promoting Events
Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars.
Google Launches Offerwall To Expand Monetization Options
Google’s new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy?
How To Weed Out Less Qualified Audiences From Your PPC Campaigns
Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI.
Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era
Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies.
What Are Good Google Ads Benchmarks In 2025? [STUDY]
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns.
How To Save PPC Campaigns From Poor Conversions & Wasted Budget
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles.
Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid
How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions.
Google Marketing Live 2025: Here’s Everything That Was Announced
With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning.
An In-Depth Guide To Apple Search Ads
Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers.
How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy
Marketing leaders can use this approach to better understand performance metrics, reduce wasted spend, and improve how budget is distributed across channels.
Google Claims AI Overviews Monetize At Same Rate As Traditional Search
Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy.
Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns
Google AI agents can now modify campaigns automatically, but advertisers at Marketing Live raised control concerns.
Google AI Measurement Upgrades Announced At Google Marketing Live
Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.
Google Announces Largest Ads Bidding Update In Over A Decade
Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting.
Why Brand Advertising Matters For Paid Media Performance
PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly.
Ask A PPC: How Will The Tariffs Impact My PPC Campaigns?
Tariffs affect product costs and ad performance. This month’s Ask A PPC outlines their direct impact on PPC metrics, conversion rates, and bidding strategies.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors using AI tools, automation, and client-specific strategies, without sacrificing performance.