Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Web Guide: Google’s New AI Search Experiment
Google launches Web Guide, an experimental AI feature that clusters search results into topic groups. Available now in Search Labs.
Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.
Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval.
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns
A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users.
DuckDuckGo Adds Option To Filter Out AI-Generated Images
DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works.
How To Get Your Content (& Brand) Recommended By AI & LLMs
Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works.
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines.
Perplexity Looks Beyond Search With Its AI Browser, Comet
Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.
Ex-Google Engineer Launches Athena For AI Search Visibility
Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated answers.
Brave Search API Now Available Through AWS Marketplace
The Brave Search API is now available in Amazon’s new AI Agents and Tools category in the AWS Marketplace.
Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers
Google rolls out Gemini 2.5 Pro and Deep Search for paid subscribers, offering expanded support for reasoning, coding, and research tasks.
Anthropic’s Financial Tool May Signal Shift To Offering Specialized Services
Anthropic’s announcement signals a strategic shift toward vertical-specific AI tools with the release of its latest product.
Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds
Adobe’s latest report finds 77% of Americans report using ChatGPT as a search engine, with nearly 1 in 4 preferring it over Google.
OpenAI And Perplexity Set To Battle Google For Browser Dominance
OpenAI and Perplexity are set to enter the 30-year browser war against Google Chrome.
ChatGPT Recommendations Potentially Influenced By Hacked Sites
An investigation by SEO expert James Brockbank shows that ChatGPT may cite hacked websites and expired domains in business recommendations.
Ahrefs Study Finds No Evidence Google Penalizes AI Content
A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties.
Relying Too Much On AI Is Backfiring For Businesses
Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight.
This Is Why AI Won’t Take Your Job (Yet)
Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content.
Cloudflare Sparks SEO Debate With New AI Crawler Payment System
Cloudflare’s new pay-per-crawl feature blocks AI crawlers and allows publishers to charge for access, sparking debate in the SEO industry over content visibility and monetization.
Study: Google AI Mode Shows 91% URL Change Across Repeat Searches
A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.
DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data
Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China.
The State Of AI In Marketing: 6 Key Findings From Marketing Leaders
Where is AI making the biggest marketing impact? Get the data and see where marketers plan to invest next in our State Of AI report.
Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement”
OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows.
Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode
Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links.
Agentic AI In SEO: AI Agents & Workflows For Audit (Part 2)
AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links.
Wix Acquires AI Platform That Enables Anyone To Create Software
Wix acquired Base44, an AI platform that enables users to build software using natural language prompts in a chat-based interface.
CMOs, The Time Is Now To Assign An AI Leader
Build your marketing team’s AI capabilities with this 90-day action plan designed for CMOs and department leaders ready to get serious.
AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking
Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar.
See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility.
The New Normal
Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers.