YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels
YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will increase for repetitive or spam-like content.
YouTube Targets Mass-Produced Content in Monetization Update
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know.
YouTube Adds New Viewer Metrics To Track Audience Loyalty
YouTube is replacing the “returning viewers” metric with new viewer segments to help creators better understand long-term audience engagement.
YouTube Tests AI Features To Improve Search & Discovery
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.
The 30 Most-Subscribed YouTube Individuals (Q2 2025)
YouTube’s most-subscribed individuals for 2025 include familiar names and some big jumps. Read on to see who made the list.
YouTube Analytics Updated With Saved Reports & New Interface
YouTube updates Advanced Mode in Studio Analytics with saved reports, a simplified layout, and built-in performance tools for creators.
YouTube Reports 200 Billion Daily Views For Shorts Format
YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership.
YouTube Begins Showing Posts In The Shorts Feed
YouTube is now showing Posts in the Shorts feed, giving creators a new way to expand their reach.
Google Lens Integration For YouTube Shorts: Search Within Videos
Google Lens integration brings visual search to YouTube Shorts. Here’s how it works, along with important rules marketers need to know.
YouTube Tests AI Overviews In Search Results
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.
10 New YouTube Marketing Strategies With Fresh Examples For 2025
What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant.
YouTube Unveils New AI-Powered Hook Generator
YouTube’s new AI-powered hook generator helps creators combat viewer drop-off with three hook types. Learn how this tool can assist video retention and channel growth.
YouTube Changes Shorts View Counts, No Change To Monetization
YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility.
YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes
YouTube’s Rene Ritchie advises creators on adapting to mid-roll ad changes, recommends combining automatic and manual placements.
The Top 3 YouTube Trends To Pay Attention To Right Now
Dive into three trends for YouTube that matter most for marketers and discover ways to leverage them for success.
YouTube SEO Study: Factors That Correlate With Top Rankings
YouTube SEO study finds common factors shared by top-ranked videos. Here’s what you need to know.
YouTube Details Changes Coming To Mid-Roll Ads On May 12
YouTube revamps mid-roll ads to target natural breaks, offering hybrid placement options that reduce viewer disruptions.
Does Google Traffic Affect YouTube Recommendations? What To Know
YouTube clarifies how Google Search traffic impacts video recommendations, addressing creator concerns about external views and watch time.
YouTube Lets Channels Pay To Boost Shorts Videos
YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers.
Google Rolls Out ‘Veo 2’ Video Generation For YouTube Shorts
YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips.
YouTube Viewing Shifts from Mobile to TV Screens in US
YouTube CEO announces TV screens surpass mobile in U.S. watch time, creating new ad opportunities for marketers.
YouTube Analytics Update: Device-Type Data In Audience Tab
YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits.
How YouTube’s Recommendation System Works In 2025
YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025.
Why I Recommend My Clients To Expand From SEO To YouTube
Move beyond SEO and explore the benefits of YouTube as an expansion channel. Overcome challenges and unlock new customer acquisition possibilities.
Why Making A Good YouTube Video Is Hard (For Businesses)
Discover the secrets of creating compelling YouTube videos for your business. Learn how to attract audiences when producing your own videos and foster creativity.
YouTube SEO: How To Rank Higher On YouTube
Maximize YouTube SEO with expert tips on video ranking. Enhance your brand’s online presence and tap into the 2.5 billion monthly active users on YouTube.
YouTube Previews AI Tools To Overcome Creative Blocks
YouTube previews AI-powered Inspiration Tab upgrades to help creators generate ideas, outlines, titles, and thumbnails.
YouTube Expands Creator Tools, Introduces Content Disclosure System
YouTube enhances creator features with new editing tools and AI assistance, while adding camera-based content verification for transparency.
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Curious about Coca-Cola’s new AI holiday campaign? Dive into the controversy surrounding this branding move and its impact on the company’s reputation.
YouTube Takes On TikTok With New ‘Jewels’ Tipping System
YouTube introduces virtual tipping system “Gifts, Powered by Jewels” for vertical livestreams, challenging TikTok.