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Validity Of Pew Research On Google AI Search Results Challenged
The Pew Research Center’s findings on AI and web traffic may be misleading due to major methodological gaps.
Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval.
Google Search Central APAC 2025: Everything From Day 2
What Google says about indexing, tokenization, AI images, and geotargeting from day two of Search Central Live APAC 2025.
Google Trends API (Alpha) Launching: Breaking News
Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page...
Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews
Google’s Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode.
Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings
Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries.
Google Search Central APAC 2025: Everything From Day 1
Day 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first content.
Google Shares SEO Guidance For State-Specific Product Pricing
Google explains how to handle state-specific product pricing in search results. Here’s what to know.
Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not
Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search.
Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem
Research on actual users shows that only 1% of AI summaries result in a click to a website.
Operationalizing Your Topic-First SEO Strategy
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement.
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it.
Google CTRs Drop 32% For Top Result After AI Overview Rollout
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.
Potential SEO Clients May Want To Discuss AI Search And Chatbots
An SEO shared that they lost a potential client because they didn’t address SEO for AI. Is AEO/GEO this year’s EEAT?
Why It’s Okay To Not Buy Or Obsess Over Links Anymore
Buying links is risky and unnecessary now that other factors play a greater role in ranking.
Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google discussed whether it’s okay to make changes to a web page for SEO purposes.
Can AEO/GEO Startups Beat Established SEO Tool Companies?
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive.
Google’s Top 5 SEO Tools
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work.
Google’s June 2025 Update Analysis: What Just Happened?
Google’s June 2025 update is over. Here are some clues about what may have happened.
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines.
Google’s John Mueller Clarifies How To Remove Pages From Search
Google’s John Mueller explains how to remove pages from Google Search, why sitelinks can’t be controlled manually, and when to use the URL removal tool.
Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright
In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust.
Google Answers Question About Structured Data And Logged Out Users
Google’s John Mueller answers whether it is okay to show logged-out users different content from what is in the structured data.
Your Reviews Are Ranking You (Or Not): How to Stay Visible in Google’s AI Era
Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO.
Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitors
Cloudflare report shows that, of customer‑identified DDoS attacks, 63% are competitor‑led and 5% are self‑inflicted.
Google Search Can Now Call Local Businesses Using AI
Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here’s how it works.
Confirmed CWV Reporting Glitch In Google Search Console
Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics reported in CrUX.
Topic-First SEO: The Smarter Way To Scale Authority
In this week’s Growth Memo, Kevin Indig lays out the case for a topic-first SEO approach, and how it helps future-proof your visibility.
Ask An SEO: Why Your Content Is No Longer Good Or Helpful
This week’s Ask An SEO dives into why content stopped ranking, even when it seems original and experience-based.
Google Says AI Won’t Replace The Need For SEO
Google’s John Mueller discusses the value of websites and answers what impact AI will have on the need for SEO.