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Google Marketing Platform

Google Marketing Platform

Advertising Services

Mountain View, California 365,743 followers

About us

Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform

Website
http://g.co/marketingplatform
Industry
Advertising Services
Headquarters
Mountain View, California

Updates

  • 𝗜𝗖𝗬𝗠𝗜—𝗠𝗲𝗲𝘁 𝗬𝗼𝘂𝗿 𝗡𝗲𝘄 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝘁: 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 🤖 Analytics Advisor brings conversational AI directly into GA standard and Google Analytics 360, ensuring users can instantly derive 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 and 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝘀𝘁𝗲𝗽𝘀 from their large, integrated datasets. See how ⬇️

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    👾 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗻𝗲𝘄 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝘁: 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿. Our new conversational AI experience in Google Analytics is designed to help you make better, faster decisions—here’s how: 🔍 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗾𝘂𝗶𝗰𝗸 𝗮𝗻𝘀𝘄𝗲𝗿𝘀: Get a holistic view of your data with Analytics Advisor’s immediate, easy-to-understand performance insights and visualizations—ultimately accelerating analysis. 👀 𝗘𝗮𝘀𝗶𝗹𝘆 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝘀: Analytics Advisor’s conversational experience allows you to learn more about performance without manually sifting through reports, and its follow-up questions guide you deeper into your data. ➡️ 𝗠𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻: By prioritizing the higher-value action that aligns with your business goals, Analytics Advisor can share optimized approaches with step-by-step instructions for growth recommendations. Analytics Advisor is coming soon in beta this December for global English language properties → https://goo.gle/47SpHdT

  • That’s a wrap on #𝗗𝗩𝟯𝟲𝟬 𝗚𝗮𝗺𝗲 𝗗𝗮𝘆! 🏈 A massive thank you to all our partners who joined us live in NYC to celebrate the power and excitement of buying live sports programmatically. The clear insight: Display & Video 360 has fully integrated and simplified 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗽𝗿𝗲𝗺𝗶𝘂𝗺, 𝗵𝗶𝗴𝗵-𝘃𝗶𝗲𝘄𝗲𝗿𝘀𝗵𝗶𝗽 𝗹𝗶𝘃𝗲 𝘀𝗽𝗼𝗿𝘁𝘀, like the NFL and College Football, a true game-changer for reaching audiences in the moments that matter most.

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  • Our new integration with Rembrand lets you streamline video creative activation via #CM360 across platforms. Through this integration with Campaign Manager 360, advertisers can now use their existing workflows to deliver new Rembrand ad formats directly into Google’s advertising ecosystem. This unlocks new potential for brands to break through ad fatigue, improve ROI, and create a scalable system for outcome-driven creative. Learn more about this integration and delivering non-disruptive, social-content-native formats ➡️ https://goo.gle/42TBbvY

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  • 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝘁𝘄𝗼 𝘁𝗵𝗶𝗻𝗴𝘀: 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗱𝗮𝘁𝗮 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗮𝗻𝗱 𝗰𝘂𝘁𝘁𝗶𝗻𝗴-𝗲𝗱𝗴𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲💡 Join the GMP Academy for two essential workshops focusing on both strategic pillars designed to future-proof your media strategy: 1️⃣ 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽: 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮 𝗦𝗶𝗴𝗻𝗮𝗹𝘀 (𝗢𝗰𝘁 𝟵) 𝗧𝗵𝗲 𝗛𝗶𝗴𝗵-𝗩𝗮𝗹𝘂𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Learn how to maximize conversion signal utility by mastering two key features: - Maximize campaign efficiency with the full power of Conversions with Cart Data in CM360. - Future-proof your data strategy and governance using Data Manager in SA360 & CM360. 📅 Register Now: https://goo.gle/43bvucN 2️⃣ 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝗻 𝗖𝗠𝟯𝟲𝟬 (𝗢𝗰𝘁 𝟭𝟱) 𝗧𝗵𝗲 𝗛𝗶𝗴𝗵-𝗩𝗮𝗹𝘂𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Get an exclusive look at the CM360 vision for creative in 2026 and see two critical innovations: - See a live demo of the DCO Video alpha and the new YouTube auction creative sharing workflow beta in action. 📅 Register Now: https://goo.gle/42xvkfF #CM360 #SA360 #FirstPartyData #Creative

  • The 2025 holiday season is approaching fast! Join our upcoming workshops to unwrap best practices for delivering exceptional results with Search Ads 360, Performance Max, and more. Learn how to meet your customers wherever they are and drive maximum ROI across your Search, Performance Max, and Demand Gen campaigns: 📅 Date: September 24, 2025 ⏰ Time: 10:00 AM - 11:00 AM EDT 👉 Register now: https://goo.gle/3W11egK Discover how to deliver exceptional holiday results by using Search Ads 360's AI-Powered tools to supercharge reach, performance, and productivity: 📅 Date: September 25, 2025 ⏰ Time: 11:00 AM - 12:00 PM EDT 👉 Register now: https://goo.gle/4nKQjE2 Grab your virtual seat now ✅ #SA360 #PerformanceMax #DemandGen

  • 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 𝘄𝗶𝘁𝗵 #𝗗𝗩𝟯𝟲𝟬? We’ve launched four new features to help advertisers: ⏰ 𝗦𝗮𝘃𝗲 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 with 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀, a new tool for creating reusable targeting sets that reduce setup errors ➡️ https://goo.gle/4grIpwI 🎯 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 with 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮, an AI-driven feature that translates marketing personas into actionable targeting ➡️ https://goo.gle/42xwjfL 🔎 𝗙𝗶𝗻𝗱 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗳𝗮𝘀𝘁𝗲𝗿 with 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵, which lets you use natural language to quickly find campaign entities based on their settings, reporting data, or historical events ➡️ https://goo.gle/3Kdg3dw 💬 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗺𝗼𝗻 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝘀𝘄𝗲𝗿𝗲𝗱 and receive 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 with 𝗔𝗱𝘀 𝗚𝘂𝗶𝗱𝗲, a new conversational assistant for your DV360 journey

  • We're excited to partner with Criteo to offer a new onsite retail media integration with Search Ads 360. With a new beta offering coming soon, brands will be able to create, launch, and optimize campaigns across Criteo’s expansive network of 200+ retailers directly within #SA360. This will help advertisers connect with their customers at a critical moment in their shopping journey: on the retailer’s site. Learn more ➡️ https://goo.gle/3JPM9w1

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  • Display & Video 360 advertisers: Taking your Netflix Ads global is easier than before. Don’t forget that our Display & Video 360 partnership with Netflix Ads has expanded in Germany 🇩🇪 Spain 🇪🇸 France 🇫🇷 Italy 🇮🇹 UK 🇬🇧 With guidance from your #DV360 rep, you can leverage first-party data to elevate your Netflix Ads with more personalized experiences. Get started today! #NetflixDV360 #NetflixAdEMEA

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