For young marketers wondering where to begin in the age of AI-this is your moment. Its Day 8 of #RethinkMarketing, Seth Godin 🌔 reminds us that AI isn’t just a tool for productivity. It’s an accelerator for learning, creativity, and career growth. Start exploring. Start building. Start asking the hard questions. Because the people who use AI today will be the ones leading tomorrow. 🎥 Watch the full clip to hear his advice, straight from the #GML2025 stage.
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Google for Business India reposted this
I attended the GML 2025 last week and sharing a few takeaways Searches are becoming longer, exploratory queries . What this means is that Brands need to imagine their SEO strategy, even more in the multimodal world . Helpful, reliable, and people, first content should be the heart of the strategy Besides, AI is not just helping Google understand what someone is searching for, but also the intent behind it. The shift toward AI-enhanced search from Google is not just academic product one; it’s deeply commercial. One of the biggest reveals from GML was the introduction of Ads in AIO Google also rolled out a slew of AI innovations and products across creative, performance, and brand discovery tools. They are aldo doubling down on “agentic” capabilities, think AI-powered assistants that help advertisers set up high-performance campaigns within Google Ads and Analytics. This echoes Google’s broader ambition to make AI a co-pilot in marketing strategy What stood out for me was the use Veo on to generate new videos from a text prompt , simplify and cutting down the time from a brief to the inside strategy and finally execution AI is becoming the beating heart of innovation. How are you using AI for your business innovation #ai #seo #digitalmarketing #gml2025
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It’s Day 7 of Rethink Marketing💡 and if one thing’s clear, the future is intent-driven, creatively scalable and AI powered. So we asked marketers, creators and CXOs a simple question. Watch what happens when we pass the mic around at #GML2025 Tarun Joshi | Vikas Chawla | Shalu Jhunjhunwala | Rohan Mehta | Somesh Surana
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Google for Business India reposted this
'𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐢𝐯𝐞' is Google's flagship event & marketers look forward to it. Why? - From latest advertising trends to insights on behavioural shifts - From live demos of newest tools to getting sneak peek into future of advertising - From proven strategies to curated customized sessions. - Last but not the least, a platform to interact with India's top marketers, business leaders & Google experts. It all happens at Google Marketing Live! This year's Mumbai Edition lived upto the expectations. Consumer trends reveal and new product updates revolved around these four categories: 🔎 Searching | 🎥Streaming | 📱Scrolling | 💰Shopping 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 𝐨𝐟 𝐬𝐨𝐦𝐞 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬: ↳ Search Ads in AI Overview & AI Mode of Google Search soon ↳ Retail partners data (Ecom & QCom) will be available to leverage ↳ Ads on Google Maps ↳ Enhanced optimization & measurement for iOS campaigns ↳ PMax - Retention based campaigns ↳ CTV ads with 'Shoppable' features ↳ Branded Search with Attribution for top funnel campaigns. ↳ LIBAI Lingo Ideation - Ads generated by AI ↳ API support for open source Meridian Marketing Mix Modeling ↳ Showcase of Veo3 & Gemini capabilities for creative generation 𝐈𝐟 𝐈 𝐡𝐚𝐝 𝐭𝐨 𝐬𝐮𝐦𝐦𝐚𝐫𝐢𝐳𝐞: 𝐄𝐫𝐚 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐡𝐞𝐫𝐞. 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐢𝐭! Google for Business India #digital #AI #marketing #GML2025
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Google for Business India reposted this
Specialist in Digital-Led Revenue Growth | Head of Digital @ MITSDE | Marketing & AI Educator | I teach what decks can’t show | MICA Alum
Just wrapped up an incredibly insightful day at the #GoogleMarketingLive 2025 in Mumbai! 🚀 It was great to see how Google's cutting-edge AI and Machine Learning are set to redefine the future of Search and YouTube. Sharing this experience with Abhishek Kalyana and Swati Karande, we collectively gained immense value from the clear, data-backed emphasis on the predictably unpredictable nature of today's consumer journey (insightfully presented by Satya Raghavan). For us marketers, this isn't a new concept, but seeing it presented with such precision (highlighting how consumers seamlessly transition between searching, streaming, scrolling, and shopping) underscores the depth of data showcasing this non-linear behaviour. This reality is now powerfully integrated into leading strategic approaches, and we dove deep into leveraging advanced Google AI capabilities to unlock unprecedented business growth and efficiency within this dynamic landscape. Key takeaways included the introduction of the "Power Pack" of AI-powered campaign solutions (PMax, AI Max for Search, Demand Gen). Particularly impactful were the groundbreaking advancements in Lead Generation strategies, with the dedicated breakout session by Sajeet Nair and Anant Swami providing exceptionally valuable and actionable insights. It was also fantastic to hear insights from the influencer panel featuring Anusha Dandekar and Shanaya Makani. It was great to reconnect with Arham Shah and Dr. Ashutosh Deshpande, and to network with many Industry leaders and Google experts. Huge thanks to the Google Marketing Live team for a phenomenal event! I'm excited and looking forward to implement these cutting-edge strategies and spearhead digital marketing innovation. A special thank you to our Director Sir, Dr. Suhrud Neurgaonkar, for his vision and leadership. And a big thank you to Surbhi Garg, and Anmol Shankhwar, for their invaluable support. MIT School of Distance Education x Google for Business India #GML2025 #DigitalMarketing #GoogleAI #MarketingInnovation #ConsumerBehaviour #NonLinearJourney #LeadGeneration #DigitalStrategy #DataDrivenMarketing #PerformanceMarketing
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"Use AI tools like Gemini yourself. 1–3 hours a day. For 30 days." Day 6 of #RethinkMarketing and this is Seth Godin 🌔's challenge to CMOs and marketing leaders everywhere. Speaking at #GML2025, he mentions that to truly lead in the age of AI, you have to get your hands on it. Spend time. Explore the tools. Build your own understanding. Because the CMOs who don’t just talk about AI, but work with it, will be the ones shaping what’s next.
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What’s one pro tip you swear by? For Day 5 of #RethinkMarketing we asked marketing leaders and Google experts for a pro tip they'd like to share with marketers. Shalu Jhunjhunwala I Rohan Mehta I Shalini Puchalapalli I Abhinav Narula I Preeti Lobana I Ravi Santhanam I Ashwath Swaminathan #GML2025
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Consumer journeys are evolving - across search, stream, shop, and scroll. Today's Day 4 of #RethinkMarketing and here are four data-backed tips to help marketers connect more meaningfully, where their audiences are. Learn more: https://lnkd.in/eenjneEt
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Google for Business India reposted this
Incredible learning experience at the Google Marketing Leadership Circle (GML2025) organised by Google in Udaipur! Past two days, I had the privilege of experiencing Google’s latest AI advancements that are transforming the future of marketing. The 4S framework – Search, Stream, Scroll & Shop : Consumers no longer follow a linear path. Instead, they hop between these 4S's fluidly. Google’s latest AI-powered tools helps to personalize the journey from discovery to decision faster and more effectively, while create shoppable moments across these 4S One of the most insightful takeaways from the roundtable discussions was seeing how these tools are transforming the way we connect with Gen Z—in more dynamic, intuitive, and authentic ways that align with how they search, shop, and engage today. Thank you Google for Business India for organising such a wonderful event, Thank you Taj Hotels for the warm hospitality in Udaipur Clinikally (YC S22), Arjun Soin, Nishant Maggon #GML2025 #GenZMarketing #GoogleAI #FutureOfMarketing #GenZ #youtube #meridian #
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