Take 5 to learn about the benefits of BigQuery integration: https://goo.gle/4kQkbNv Why? Google Cloud's BigQuery lets you analyze massive datasets, giving you access to SQL-based analysis of raw, unsampled data. And it integrates seamlessly with GA. 🤝
Google Analytics
Technology, Information and Internet
Mountain View, California 549,916 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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It's Q3 check-in time 📊 As we hit mid-year, it’s the perfect moment to dive into your GA data and refine your strategy. Here are three ways to get the most out of your analytics for the quarter ahead: 1️⃣ UNLOCK DEEPER INSIGHTS: Standard reports are great, but the real power of GA lies in its advanced analysis. Learn how to go beyond the basics to uncover unique user behaviors and trends. 🔗 Learn more: https://goo.gle/44EnySQ 2️⃣ OPTIMIZE YOUR WEBSITE: Your "Pages and screens report" isn't just about traffic—it's a goldmine for understanding content performance. Use it to identify what's working, what's not, and where to focus your optimization efforts for Q3. 🔗 Learn more: https://goo.gle/4kJV52z 3️⃣ FORECAST WITH CONFIDENCE: Look ahead with GA's "Predictive metrics." Leverage machine learning to anticipate future user actions, allowing you to proactively adjust your strategy and set smarter goals for the remainder of the year. 🔗 Learn more: https://goo.gle/3UimAW8
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Propel your Ads performance to new heights. 📈 One German financial institution, working with agency partner TRKKN, used GA data to improve Google Ads conversion bidding and saw massive results. See how to make this strategy work for you: https://goo.gle/4dQsG9f
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Curious about the future of Google Analytics? Join Steve Ganem, Director of Product Management, on Thursday, July 17 for an exclusive livestream event to hear about upcoming innovations and how we’re evolving to meet end users’ needs. https://goo.gle/4eJSFiW
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Learn how to link Google Analytics to Google Ads in under 5 minutes. Gain access to the Advertising section for deeper insights into campaign performance, ROAS, and detailed attribution paths. Elevate your ad targeting and bidding with this integrated view ➡️ https://goo.gle/46Ir6oa
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A new era for ROI is HERE 👏 Optimize your budget allocation and get a unified view of performance across all channels with powerful new Google Analytics tools: Projections report: See how your advertising channels are forecasted to perform against KPIs like spend, key events, and revenue per channel. Scenario planner: Create highly effective cross-channel media plans by understanding ROI at different spend levels. Learn more: https://goo.gle/4lwZ0Av
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Tired of wrestling with consent tag errors? We get it! 📣 We've made a significant update to simplify how you detect and fix issues related to consent and data collection. Google Tag Diagnostics are now seamlessly integrated with the Google Analytics consent settings hub. This means less time troubleshooting and more time leveraging accurate data for your business → https://goo.gle/4jThYjP
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Which pages on your website are really converting — and which could benefit from a UI or content revamp? These are the kinds of questions you can answer with the pages and screens report, which gives you a deep look into your performance in GA. It’s a ✨premade✨ detail report, ready to provide practical insights → https://goo.gle/3ZRLn6B
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