𝗧𝗵𝗲 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝘃𝗲 𝗚𝘂𝗶𝗱𝗲: 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗩𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 📈 This in-depth guide helps you get the most value out of Reporting in Google Analytics, covering fundamental concepts to advanced analysis and integration. You can: 📊 𝗚𝗲𝘁 𝘂𝘀𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗥𝗢𝗜: Reports, Explore, and Advertising ⚙️ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗯𝘂𝗶𝗹𝗱 𝗰𝘂𝘀𝘁𝗼𝗺 𝗺𝗼𝗱𝗲𝗹𝘀: Data API and BigQuery export options 🎯 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 & 𝗲𝗻𝘀𝘂𝗿𝗲 𝗱𝗮𝘁𝗮 𝗾𝘂𝗮𝗹𝗶𝘁𝘆: Using Audiences in GA and avoiding common reporting “gotchas” 🔒 Save this post to keep this guide readily available for reference. Download the resource at the top of this Help Center page: ➡️ https://goo.gle/48d7yZr
Google Analytics
Technology, Information and Internet
Mountain View, California 562,718 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Google Analytics reposted this
Google Analytics is a valuable tool for growing your business because of the rich insights you can get from your reports. This is your 101 guide to report types → http://goo.gle/3JIRnd4 ⏱️ Realtime reports: see user activity in real time ✅ Premade reports: address the most common questions, no setup required 🎯 Detail reports: dig deeper into an area of interest (for example, e-commerce customer journeys) 👀 Reports snapshot: at-a-glance summary of your other reports
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Introducing Your Data-Driven Personal Analyst: Analytics Advisor is Here! 🚀 We're thrilled to announce the launch of 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, the new in-product conversational AI experience designed to help you make 𝗯𝗲𝘁𝘁𝗲𝗿, 𝗳𝗮𝘀𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 than ever before. Your data-driven personal analyst is ready to answer your most complex questions in natural language, taking you from 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 in one place. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 𝘁𝘂𝗿𝗻𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗼 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝟭. 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 💬 𝗔𝘀𝗸: "How is my site doing?" ✅ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Get an immediate, tailored pulse check on your business health with a comprehensive view of your key metrics. 𝟮. 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗲 𝘁𝗵𝗲 "𝗪𝗵𝘆" 💬 𝗔𝘀𝗸: "Why did my active users spike on September 25th?" ✅ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Go beyond reports—Analytics Advisor delivers 𝗸𝗲𝘆 𝗱𝗿𝗶𝘃𝗲𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, helping you attribute the causes of performance change. 𝟯. 𝗠𝗼𝘃𝗲 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 💬 𝗔𝘀𝗸: "What is the best opportunity to convert or re-engage the most valuable users from that traffic?" ✅ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Get 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 with specific, step-by-step instructions that align with your business goals. Analytics Advisor will be available in December for all English language properties in both GA standard and Google Analytics 360 → https://goo.gle/48b0AnO
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Get your data collection laser-focused on your unique goals. Creating custom events with Google Tag Manager helps you measure the user actions that are most important to you. 🫵 Collect granular insights about interactions specific to YOUR website and business goals, so you can increase your funnel and improve your user experience. Get started: https://goo.gle/47HWwKk
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🧙 Summon the power of Google Analytics DebugView to uncover the mysteries hiding in your reports. Any misconfigurations lurking in the shadows will jump out at you: https://goo.gle/4nRyHqi 🧟♂️ This special mode isolates your device's activity, sending a real-time stream of events and parameters to the DebugView report in GA4. This means you can see exactly how your tags are firing, if events are missing, or if parameters are coming through incorrectly — all without negatively impacting your main reports.
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Google Analytics reposted this
Facing a market shift, Blue Label Packaging Company leveraged Google Analytics to uncover key insights that fueled their business pivot. ▶️ Watch how they turned data into action and adapted to change: http://goo.gle/3X3pwas What data-driven insight led to a pivot in your business strategy? Share in the comments below 👇 #ProudlyOwned #GoogleAnalytics
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Want to get more out of Google Analytics? 📈 Sign up to get personalized tips, feature suggestions, and AI-powered insights delivered right to your inbox. Whether you're just getting started or ready to optimize, we'll help with: ✅ Mastering the essentials ✅ Powering custom reports using Google AI ✅ Driving real business results Opt-in and start measuring smarter → https://goo.gle/4oQdywZ
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“With these new features, marketers can focus on a holistic view of the customer journey from lead to sale, both online and offline.” - Product Manager Carly Boddy Check it out 👇
Measuring and optimizing your lead generation campaigns shouldn’t require custom workarounds. We heard you; you need integrated, pre-built solutions. Google Analytics now includes a new suite of lead generation default reports and suggested audiences. Hear how Carly Boddy, a Google Analytics Product Manager, explains this update as a ‘recipe for success.’ With these new tools, you can now: → See where potential leads are coming from, with the lead acquisition report → More easily understand why leads are falling off, with the lead disqualification and loss report, and → Quickly create new audience groups, with dedicated lead generation audience templates Learn more here → https://goo.gle/4nlLW1D
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📢 BIG NEWS! Announcing two new cost data import partnerships to bring your full advertising picture into Google Analytics. We’ve now made it seamless to import your clicks, impressions, and costs from Snap Ads and Pinterest Ads. This automatically merges with your GA data, giving you the complete, single-source view you need to calculate ROI in one place. ✅ What you get: Automatic reporting for Ads cost, clicks, and impressions. ✅ Setup is simple. It only takes a few steps to connect, just make sure your utm_source and utm_medium match your ad links. Unlock the full picture of your ads performance. On Snap: https://goo.gle/3Wl1cR9 On Pinterest: https://goo.gle/4oDyeIy
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Ready to maximize purchase events this holiday season? 📈Leverage your ecommerce data to directly drive your revenue goals. We’ll show you how to… 🎁 See which products are most popular 🎁 Measure the impact of promotions and banners 🎁 Understand the full customer journey, from product view to purchase Get started → https://goo.gle/4mu7Dfd
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