With 71% of marketers expecting content demand to grow by at least 5x by 2027, scaling personalized campaigns efficiently is critical. We're excited to partner with Adobe, enabling marketers to meet this demand. Through a direct integration with Campaign Manager 360, Adobe GenStudio for Performance Marketing empowers advertisers to prioritize performance-first personalized ads with generative AI tools, streamlining creative-to-campaign workflows. Learn more: https://goo.gle/4o2FspR
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
- Website
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http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
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We're excited to share that podcast inventory is now also available through the Spotify Ad Exchange for programmatic buyers. This opens up Private Marketplace (PMP) deals for podcast content—including via Google Display & Video 360. Learn more here: https://goo.gle/4nLjnvO
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Netflix Ads is now available programmatically across 🇬🇧🇫🇷🇩🇪🇮🇹🇪🇸 through Google Display & Video 360 (DV360). Advertisers can now access Netflix’s premium inventory with expanded audience reach capabilities–all powered by the newly launched Netflix Ads Suite. With DV360, you can now easily find your audience with: 🎯 Age, gender, mood, interest, language & Google Affinity Audience targeting 🔐 1P audience onboarding 🌍 Reach specific households via postal codes 🌟 High-impact placements like First Impression & curated Title Selection Whether you're planning for performance or brand moments, Netflix brings smarter audience reach into your media mix–now live on DV360. #NetflixDV360 #NetflixAdsEMEA
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Did you know? 💡 Display & Video 360 reaches 98% of connected TV households in the U.S., according to Comscore. 📺 Learn about the latest updates to enable you to connect with more audiences where they watch most: https://goo.gle/4d2UDdF
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Google's Commerce Media suite is here! 🚀 The highlights: ✅ Brands and retailers can use Google AI for strong Commerce Media results ✅ Google Ads features improved self-service options for retailers and marketplaces, like Shopee, Rakuten, and Flipkart to share product catalogs with brands ✅ To boost off-site scale, Google brings commerce and retail media to YouTube via Display & Video 360 ✅ We are piloting product-level measurement for brands and retailers to assess effectiveness of media spend against product and category sales data Check out the announcement: https://goo.gle/43OqZFX
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Google Marketing Platform reposted this
Smarter ads, better results. 🙌 We've partnered with Google Campaign Manager 360 to help marketers scale personalized creative and drive ROI faster. Discover how AI-powered content meets seamless campaign delivery: https://adobe.ly/45JXOW7
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Economic shifts and the removal of the Clean Car Discount led Ford New Zealand to rethink marketing strategies in 2024. In collaboration with WPP Media Australia & New Zealand, Ford leveraged Audience persona, a generative AI-powered #DV360 feature, to elevate their programmatic omnichannel campaigns and efficiently connect with their relevant audiences. The result? 📈 Increased performance with +17% improvement in video completion rates 🎯 Precise targeting to highly relevant audiences 🕒 Enhanced efficiency and saved time Learn more ➡️ https://goo.gle/3FGPThB
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Don't leave insights on the table! 📊 Check out the powerful #GML2025 updates for measurement strategy. 👇
Think you’ve got your measurement strategy covered? Only 44% of US senior marketing analytics professionals use marketing mix models, attribution solutions, and incrementality experiments together* 🙃 When your 1P data 🤝 AI, you can achieve peak performance by: 📊 Analyzing clearer performance insights with Meridian, our open-source, next-gen MMM that uniquely measures the full impact of Search and video with advanced attribution and reach and frequency modeling 🎯 Using attribution solutions to assign proper credit to each critical step that led to a conversion 💡 Running incrementality experiments to understand the real drivers of your campaign performance 👏 Connecting your data sources through Data Manager to take control of your data. Advertisers, on average, get up to 11% more signals with Google tag gateway for advertisers, unlocking deeper insights with one click** Learn more about hashtag #GML2025 product announcements here: https://goo.gle/4kTa8Yl Source: *Google/BCG, Global Measurement Survey, US, n=648 senior marketing analytics professionals with an annual ad spend of >$500k. Fielded Jan 27-Feb 15, 2025 **Google Data, Global, Performance, Apr 09, 2025 - Apr 16, 2025 7d trailing median [Uplift is based on Google tag script loads comparing tags not operating Google tag gateway versus tags operating in Google tag gateway]
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The latest #GML2025 announcements supercharge Google Search with AI! From understanding complex queries to uncovering new high-performing searches these tools empower users to leverage data and AI for more precise targeting and efficient campaign management.
AI is giving Google Search ✨superpowers ✨ It’s anticipating customer needs like never before and transforming discovery to decision, faster. Here’s how: ⚡AI Overviews has over 1.5 billion users per month. With the reasoning power of Gemini models, people can ask their most complex questions. That means even when a search doesn't have obvious commercial intent, we can still infer intent to connect the user to a product or business as the most helpful next step 🧠 With AI Mode, early testers are asking much longer queries, 2-3x the length of traditional searches, and we’re experimenting with ads below AI Mode as well as integrated into the AI Mode responses themselves 💡 In one click, you can activate AI Max for Search campaigns, a suite of enhancements like keywordless targeting - learning from your landing pages, creatives, and more - to generate headlines customized for searches in real time 🔮 Use Smart Bidding Exploration to find new, high-performing searches you didn’t even know existed, pairing Google AI and flexible ROAS targets to fuel an advanced, personalized algorithm Learn more about #GML2025 product announcements here: https://goo.gle/45DKnqq