When it comes to Google products, you have questions. And we have answers – based on the Google News Initiative’s work with thousands of news publishers around the world. Check out our tips on getting the most from Google Search, Google Ads, Google Analytics, YouTube, and other products as a news organization. 🔍 Search - https://goo.gle/4dGBJrw 📊 Analytics - https://goo.gle/484K3QU ▶️ YouTube - https://goo.gle/3NctR6u 💲 Ads Products - https://goo.gle/3XTHWKR #journalism #AI #growthmarketing
Google News Initiative
Online Audio and Video Media
Mountain View, CA 63,510 followers
Partnering with journalists and publishers to build a stronger future for news.
About us
Partnering with journalists and publishers to build a stronger future for news.
- Website
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http://g.co/newsinitiative
External link for Google News Initiative
- Industry
- Online Audio and Video Media
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, CA
- Specialties
- journalism, media, marketing, subscriptions, AI, and content creators
Updates
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Portuguese daily newspaper Público once had trouble reaching younger audiences. Here’s a 3-step summary of how they diversified their reader base and content over the past 10+ years: ✅ Step 1: In 2011, Público launched P3, a news site targeted at younger readers. P3 speaks directly to readers (addressing them as “you”) and covers news on climate change, LGBTQ rights, and other topics important to millennials and Gen Z. ✅ Step 2: In 2019, Público launched Megafone, an op-ed section within P3 to solicit reader articles, photos, and videos. P3’s younger reader base loved having a voice: 30% of the site’s traffic now comes from Megafone. ✅ Step 3: Público streamlined Megafone’s email-based article submission and review process. They worked with GNI to launch Mega Megafone in April 2023, an online submission tool that guides people through the publishing process, all while saving staff time. Since its April launch, Mega Megafone has received nearly 500 reader articles, with 32 getting published each month. Mega Megafone also brought an uptick in new subscriptions, with visitors spending more time reading each article. Get the full story on Público’s work with GNI here: https://goo.gle/43GU6d6
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💡Público had already pioneered a new platform to engage younger audiences. And now, with Google News Initiative, they’ve supercharged it. Read more about Público’s partnership with Google News Initiative ▶️ https://goo.gle/43GU6d6
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📆 Get a leading edge in AI for news with our 18-month Accelerator! Learn from Google experts, get hands-on with tools like Gemini and Notebook LM, and unlock innovative applications for your content and revenue strategies. Sign up here▶️ https://goo.gle/3GhST4b
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Bonnier News an idea to build a bespoke generative AI tool, and Google helped them build it in just 3 months. Read more about Bonnier News’ partnership with Google News Initiative: https://goo.gle/43TPgJv
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Google News Initiative reposted this
📢 A new investment from Google is helping advance our work to strengthen nonprofit local news. This will support our work to scale high-potential #localnews organizations, seed new ventures, and mobilize local philanthropy to meet urgent community information needs. It will also power the launch of a digital marketing accelerator — part of our Knight Resiliency Lab — designed to help AJP-supported organizations grow their audiences and deepen their reach.
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📹 We asked Dilem Guler (Director of Business Development) about Bonnier News’ bespoke generative AI tool, BonsAI. Read more about Bonnier News’ partnership with Google News Initiative ▶️ https://goo.gle/43TPgJv
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💡Bonnier News had an idea to build a bespoke generative AI tool, and Google News Initiative helped them build it in just 3 months. Read more about Bonnier News’ partnership with Google News Initiative ▶️ https://goo.gle/43TPgJv
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📹 We asked Christian Röpke (Managing Director and CPO ZEIT Publishing Group) about the publisher’s relationship with Google. Read more about ZEIT Publishing Group’s partnership with Google ▶️ https://goo.gle/4dKiiA0 #journalism #revenue ZEIT Verlagsgruppe
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📆 Get a leading edge in AI for news with our 18-month Accelerator! Learn from Google experts, get hands-on with tools like Gemini and Notebook LM, and unlock innovative applications for your content and revenue strategies. Learn more and sign up ▶️ https://goo.gle/3Zm0iWy
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