In live streaming, there are no second chances. Audiences can spike from thousands to millions, pressure-testing every component of your ad stack. Research by Google & Boston Consulting Group (BCG) reveals what publishers need from their ad tech platforms for live-ready delivery: https://goo.gle/4oD1BLc
Google for Publishers
Technology, Information and Internet
Unlock ad revenue potential for publishers, content creators, and developers.
About us
Empowering publishers, content creators and developers with the tools to unlock their ad revenue potential. Google for Publishers is a place to connect, learn, and grow with Google's monetization solutions. Get the latest news, tips, and resources for Google AdMob, Google Ad Manager, and Google AdSense.
- Website
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https://www.google.com/ads/publisher/
External link for Google for Publishers
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
Updates
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For major publishers like Ubisoft, managing ad quality across multiple demand sources was a major hurdle. Their biggest challenge? Faulty ad campaigns were hurting user experience. But they found their answer: #GoogleAdMob proved to be the one-stop shop solution they needed. By allowing them to remove faulty campaigns directly in the interface, AdMob helped Ubisoft dramatically improve their ad quality and achieve better user retention. ➡️ Watch their full success story: http://goo.gle/3KVXlrr ➡️ Explore AdMob's ad quality tools: http://goo.gle/3ISwRXe
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A successful ad business isn't built on quick wins alone. It's built on a strategic marathon of work that drives long-term revenue and brand protection. #GoogleAdManager empowers publishers with the tools to manage their entire ad business, from diverse demand to granular insights, ensuring sustainable growth → https://goo.gle/49cd7Zi
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Are you monetizing the most reliable moment of user attention? It’s the seconds your users spend on your app’s loading screen. App Open Ads turn a beat of downtime into a monetization moment, with a non-disruptive user experience designed with app load times in mind. You can control placement, frequency, and more → https://goo.gle/42QJ31l
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Today, we shared new product updates across Google Ad Manager, AdSense, and AdMob – designed to help you save time, strengthen advertiser relationships, and more easily monetize your valuable content. * New AI tools that automate manual tasks, from brand safety to generative AI reporting. * CTV Live-biddable solutions to capture more value from high-viewership live events. * Buyer Direct in Ad Manager to streamline direct deals with greater efficiency. These innovations are built to simplify your operations and unlock new revenue opportunities so you and your teams can put the focus back on creating incredible content. Read all the details and learn more on our blog: https://goo.gle/4oZZ7X7 #GoogleforPublishers #AdTech #Publishing #AI #Monetization
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When DAZN obtained the exclusive rights to broadcast the FIFA Club World Cup, they chose an ad-supported monetization strategy to bring fans from around the globe to their platform. Discover how their partnership with #GoogleAdManager enabled them to deliver a seamless, personalized ad experience, despite the massive challenges that come with monetizing a high-stakes live event. Watch the video case study and see the results: https://goo.gle/4oquzhd
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Effective website monetization is all about striking a balance: Earning more 🤝 Delivering an exceptional user experience At Squarespace Circle Day, Google Product Strategy & Go to Market Specialist Rushabh Mutha delivered a practical playbook for striking that perfect balance: https://goo.gle/3WulQi1 He recapped how to… ➕ Choose the right ad format for your target audience ✅ Take the guesswork out of your ad placement with automation 📊 Stay ahead with smarter optimization
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He Dongxu, CEO of Gamegou, gets a kick out of using #GoogleAdMob. In 2015, the company’s “Perfect Kick” won Google’s Game of the Year award — and since then, they’ve seen stable revenue and long-term user retention. ⚽️ Dongxu is excited about using AdMob's continuous advancements to optimize his revenue. 🔮 If the future holds more app revenue for you, too, click here → https://goo.gle/47xB8bL See more publishers’ stories: https://goo.gle/3Jqw2VF
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Which Google Certified Publishing Partner (GCPP) are you swiping right on? Google Certified Publishing Partners (GCPPs) offer specialized expertise—from mobile monetization pros to GAM 360 powerhouses to video content experts—so you can scale with confidence: https://goo.gle/4oIXX26 Swipe through to find the right fit ⬇️
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PSA 📣 We’ve enhanced the creative metadata within the Ad Review Center. This update provides a significant boost for your operations team, offering immediate access to vital ad data like: 🎨 Creative transparency 📈 Data-driven decisions 🔍 Proactive reviews Learn more about accessing these new features: http://goo.gle/42X2LbN P.S. Looking to manage ads at scale? If you missed our guide on the bulk action capabilities, you can find it here: http://goo.gle/4nqkK1K #GoogleAdMob