Frankenstein AI and the collapse of the GTM playbook
Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.
Loren Shumate | Jul 14, 2025 at 8:57 am ETN.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.
Loren Shumate | Jun 26, 2025 at 8:48 am ETHiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works.
Loren Shumate | Jun 12, 2025 at 9:30 am ETStartups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone.
Loren Shumate | May 20, 2025 at 9:00 am ET