MarTech Intelligence Reports

Despite the rise of social media and chat apps, email’s reach and ROI continue to grow, making the choice of an email marketing platform more critical than ever. Read more »

Marketers need to level up their productivity to deliver modern digital experiences — a need that marketing work management platforms seek to fill. Read more »

The global identity resolution software market was valued at $1.69 billion in 2024 and is anticipated to reach $4.28 billion by 2032, witnessing a CAGR of 12.33% during the forecast period. Read more »

Eighty-five percent of marketers believe inbound calls are vital to their digital-first strategies. Read more »

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more »

The marketing automation platform (MAP) is the backbone of many modern marketing technology stacks. Read more »

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »

At a time when stakes have never been higher, and new brands are just a click away, the most successful brands are employing all the tools at their disposal to ensure that current customers and prospects have the best possible experiences with their brands at all touchpoints. Read more »

Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products. Read more »

To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more »

COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more »