Content marketing
MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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When AI summarizes health data, small errors become big risks
A credible health stat didn’t hold up. This real-world example reveals how AI search can mislead and how healthcare brands can respond.
Why visibility is now the most important marketing metric
Here's how AI determines which content gets seen — and why visibility now drives brand performance.
How to use AI to turn one event into a month of content
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.
When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Marketing artificial intelligence (AI)
AI can’t create meaning — that’s still marketing’s job
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.
Marketing artificial intelligence (AI)
Lessons from letting AI vibe code a landing page
An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.
Do LinkedIn videos work better than blogs? Here’s the data
Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.
B2B marketing on TikTok: What you need to know
TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's new AI tools for advertisers.
Why the best thought leadership doesn’t sound like thought leadership
Influence now belongs to thought leaders who bring real stories, surprising journeys and clear points of view.
Content silence means your strategy is broken. Here’s how to fix it.
If your social posts aren't getting traction, it's not the algorithm. Create content that gets seen by the right people and drives results.
Marketing artificial intelligence (AI)
Why high-consideration industries need AI optimization
Complex sales need clarity. Here's how GEO helps high-consideration brands stay influential in a landscape reshaped by AI models.
Bridging the gap between mental availability and momentum in B2B
Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
How to build B2B authority in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute and elevate content in this new landscape.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
If your webinar attendance is dropping, it’s not the audience’s fault
Webinar attendance is down, but the format still works. Here’s how to fix what’s broken and make your webinars worth watching again.
If your B2B content is failing, it’s time to get real
Here’s why authentic, strategic user-generated content outperforms polished corporate messaging.
Marketing artificial intelligence (AI)
What’s missing from your AI content workflow, and how MCP fills the gap
Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows.
3 ways to turn tariff turmoil into marketing gold
Economic upheaval requires strategic marketing reinvention. Here's how to ensure your brand is cool and collected in stormy times.
How to make your content stand out in the ocean of AI slop
AI isn't replacing writers -- it's making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content.
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.
Unblock your creative flow with AI
Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time.
Marketing artificial intelligence (AI)
Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model.
B2B marketers want results, not more technology
69% of marketers value delivered insights or "done-for-you" services over adding new tools to their tech stack.
5 tactics to make your B2B content hit harder and stick longer
Make your content work harder with eye‑catching visuals, curiosity‑driven titles, real‑world scenarios, risk‑free CTAs and practical how‑tos.
Rethink what your CMS should do—for you, your team, and your growth
Is your CMS built for where your business is going—or where it’s been?
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
12 over-looked content marketing tools and features you should be using
Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools.
9 essential tips for building a website that drives conversions
Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson.
Does your team struggle to evaluate creative ideas? You’re not alone
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here?
How the event-first approach to marketing can maximize research ROI
Having your partners and community shape the research will give you content people want and a built-in audience interested in your events.
Marketing artificial intelligence (AI)
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
Marketing artificial intelligence (AI)
Why ignoring consumers’ AI concerns is a costly mistake
There's a significant gap between how marketers and consumers feel about AI. Here's what to do about it.
Marketing artificial intelligence (AI)
How are marketers using ChatGPT’s Operator function?
ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.
How to influence Google’s AI Overviews
Don’t leave your brand’s narrative to chance. See how to influence Google’s AI-generated search results.
AI can find your ideal customers, but only humans can build real relationships
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online.
Are attention spans really getting shorter? How should marketers respond?
The larger issue is today's audiences are more selective about the content they engage with.
The 3 pillars of real thought leadership
Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.
How digital natives changed the game on legacy media
TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to survive.
Marketing artificial intelligence (AI)
How to get the AI training you need to succeed
Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!