Join thousands of marketers leveling up with MarTech. https://lnkd.in/eTbWygZA
MarTech
Technology, Information and Internet
Edgartown, MA 48,199 followers
MarTech is Marketing
About us
The MarTech website (www.martech.org) and conference (https://martech.org/conference/) bring together a community of marketers passionate about the use of technology to build brands and drive business. The MarTech site features daily news from a team of staff writers and insights from subject matter experts. The twice-yearly virtual MarTech conference brings this community together to share knowledge and learn about best practices and new uses of technology in marketing. Sign up for the MarTech newsletters here: https://martech.org/newsletters
- Website
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https://martech.org
External link for MarTech
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Edgartown, MA
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Internet Marketing, Mobile Marketing, Social Media Marketing, Email Marketing, Analytics, Digital Marketing, Marketing Technology, Facebook, Internet Advertising, Conversion Optimization, Programmatic Advertising, CMO, Marketing Strategy, and Online Advertising
Locations
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Primary
Get directions
Edgartown, MA 02539, US
Employees at MarTech
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Ruth Stevens
B2B Marketing Advisor, Educator, Author | Adj. Prof at NYU Stern | Board member | Co-host of "Marketing Horizons" and "Marketing Legends" podcasts |…
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Jeanne Jennings 📧
Email Marketing Strategy: Consultant, Trainer, Speaker; Chair, Email Innovations Summit; GM, Only Influencers
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Loren Shumate
VP Marketing w/ Prior 10-Year Sales Career | Funnel Optimization | GTM Consultant | ABM Strategy & Execution | Brand Positioning & Messaging | B2B…
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Mark Stouse
CausalAI | 35k+ Cross-Functional Followers | Fiduciary Responsibility | Risk Mitigation | “Best of LinkedIn” | Professor | NACD | HSE | Pavilion |…
Updates
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Influence starts early. Be the brand prospects consider first. #MarTech #B2BMarketing https://lnkd.in/eqTSvicg
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Here's a deep dive into the algorithm shift and why your visibility might be dropping. 🤔 Check out Scott Gillum's insights on MarTech: https://lnkd.in/gz53_dem h/t Marc Sirkin #SocialMedia #LinkedIn #TikTok
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MarTech reposted this
Making marketing smarter with data, media, and messy truths | CEO @ Third Door Media | Searching for signal in the noise
LinkedIn wants to be the TikTok of business Will it work or will it break reality? MarTech Scott Gillum
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AI and data are rewriting the rules of marketing. Don’t be left behind. https://lnkd.in/dHr_PAfA
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LinkedIn wants to be the TikTok of business. Will it work? 🤔 Scott Gillum breaks down LinkedIn’s push into short-form video and what it means for B2B marketers. Is this a real shift in how professionals consume content — or just another algorithm chase? If your brand is on LinkedIn (and it should be), you’ll want to know how this could affect reach, engagement, and content strategy. 👉 https://lnkd.in/gz53_dem
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Marketing teams keep spending more on AI — but results aren’t keeping pace. Why? Because tech alone doesn’t solve strategy problems. Ana Mourão explains where the disconnect is happening and what to do instead. If you're under pressure to prove ROI on your AI tools, it’s a must-read. 👉 https://lnkd.in/gaPT45ua
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Modern buying journeys are a mess—and your funnel still thinks it’s 2015. Tanya Thorson explains how "omni-conscious" brands are navigating fragmented channels by aligning ops, data, and content around buyer needs (not internal silos). Read it to rethink how you connect the dots across platforms, teams, and touchpoints: https://lnkd.in/diXTZMzk
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AI is changing your work — are you ready to lead the next era? https://lnkd.in/dHr_PAfA
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William Allen of Cloudflare breaks down a new initiative tackling the rise of AI agents and shifting identity tech. Block or embrace? Legacy tools won’t cut it—fresh strategies are needed. 🎧 Watch now: https://lnkd.in/g22CqVZ9 #PlaybookBroken #AI #MarTech