Gupta et al., 2021 - Google Patents
Online-to-offline (O2O) commerce in emerging markets: Analysis of the retail sectorGupta et al., 2021
- Document ID
- 2822131085217905448
- Author
- Gupta S
- Jeyaraj A
- Publication year
- Publication venue
- Journal of Asia-Pacific Business
External Links
Snippet
The growing digital footprint in emerging markets has bolstered the demand for quality and real-time customer experience through multiple retail platforms. Retail markets in emerging economies are increasingly experimenting with Online-to-Offline (O2O) commerce. This …
- 238000004458 analytical method 0 title description 10
Classifications
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