Pavlou et al., 2006 - Google Patents
The nature and role of feedback text comments in online marketplaces: Implications for trust building, price premiums, and seller differentiationPavlou et al., 2006
View PDF- Document ID
- 4992391840520690778
- Author
- Pavlou P
- Dimoka A
- Publication year
- Publication venue
- Information systems research
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Snippet
For online marketplaces to succeed and prevent a market of lemons, their feedback mechanism (reputation system) must differentiate among sellers and create price premiums for trustworthy sellers as returns to their reputation. However, the literature has solely …
- 230000004069 differentiation 0 title abstract description 7
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