Keeney, 1999 - Google Patents
The value of Internet commerce to the customerKeeney, 1999
View PDF- Document ID
- 8530977326585287771
- Author
- Keeney R
- Publication year
- Publication venue
- Management science
External Links
Snippet
Internet commerce has the potential to offer customers a better deal compared to purchases by conventional methods in many situations. To make this potential a reality, businesses must focus on the values of their customers. We interviewed over one-hundred individuals …
- 238000007796 conventional method 0 abstract description 2
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q10/00—Administration; Management
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