📢 It’s here! Our 2025 B2B Marketing Benchmark: The Influence Report has officially launched. This year, we’re taking a deep dive into Influence & Trust—two factors you shouldn’t sleep on if you want your B2B solutions to be considered, and, ultimately, bought. Featuring insights tailored to B2B marketers’ biggest challenges, this report is packed with actionable takeaways to elevate your strategy. Download the report here 👉 https://lnkd.in/gVhjFuC7 Tag LinkedIn for Marketing and join the conversation using #B2BMarketingBenchmark
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
-
http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
-
As the world around us continues to shift, craft and creativity still remain true to the heart of great marketing and advertising. From the rise of the creator economy to endless chatter around AI, Conrad Persons, CEO, Grey London shares what the future of creative work looks like. Watch the full #CannesLions discussion here: https://lnkd.in/gsCj7n_B
-
The 2025 Benchmark Report shows that video and creators aren’t just nice-to-haves – they’re driving measurable impact: 🎥 78% of marketers use video 🙋♀️ 55% use influencer marketing 📈 And those who do outperform in: +39 pts in brand awareness +30 pts in lead gen +30 pts in revenue growth Don’t just chase reach. Build belief. Flip through the highlights 👇 and download the full report 👉: https://lnkd.in/exHwHv8F
-
Maximize your B2B marketing funnel with Twilio Segment and LinkedIn. If you’re looking to go beyond vanity metrics into maximizing your funnel, this session is for you—join Kristen Gillespie, Director of Product Marketing at LinkedIn and Darcelle P., Snr. Product Marketing Manager at Twilio Segment as they discuss real strategies for optimizing each stage of the funnel with clean, connected data for precise audience targeting. 👉 Register now: https://lnkd.in/gv3Mar78
-
-
#AI is transforming the way that creative teams do #marketing. It's opened up new ways to ideate by helping you remove the blank page and get started, says Stacy Martinet, VP Marketing & Chief Communications Officer, Adobe. Hear more from Stacy and our expert #CannesLions panel on the ways that AI can accelerate your creativity: https://lnkd.in/RiseOfProfessionalCreator
-
Some B2B videos can feel overly produced or off-message, causing buyers to question the content’s credibility. For brands facing this challenge, B2B influencers offer a way forward - 82% of B2B buyers say creator content directly influences their buying decisions. Find out how B2B marketers can lean on influencers’ expertise, authenticity, and built-in audience trust to drive engagement and influence. 👇 https://lnkd.in/d6ESCS8Q
-
Looking to boost campaign performance with smarter follow-ups? Video retargeting, powered by tools like the LinkedIn Insight Tag, helps marketers reinforce their message, stay visible, and build the kind of trust that drives B2B buying decisions. Read on to learn how video retargeting can help you up your campaign conversions: https://lnkd.in/dVfxhGgR
-
Today’s marketing landscape can be noisy. Tim Hoppin, Chief Brand & Creative Officer, SAP, shares why, now, more than ever, deeper relationships and trust are key to connecting with one’s buyer group—it starts landing an authentic story as a brand. "It’s about closing the deal through a human connection." Watch the full #CannesLions panel on-demand: https://lnkd.in/g2P3aCJj
-
Tanner Stolte, one of LinkedIn’s #CertifiedMarketingExperts, shares key best practices for brand awareness campaigns. Hint: It’s critical to craft creative that pops in the LinkedIn feed.💡 Learn more about the LinkedIn Certified Marketers network: https://lnkd.in/dkk4zw7r