Purchase behavior is stealing the spotlight—and not just for David Porter at Warner Bros. Discovery. 🎯📊 77% of CPG marketers are doubling down on #PBT to deliver relevant messaging to the right consumers at the right time. Explore more from our State of the Industry report. 👇 https://hubs.li/Q03ydnRc0 #PurchaseBasedTargeting #CPG #MarketingStrategy #Advertising #AudienceTargeting
About us
NCS’s mission is to help marketers and media companies measure and improve advertising performance by accurately linking what consumers watch, see, or hear with what they buy. Whether it’s television, print, radio, or the web, we provide the gold standard in marketing performance analytics. Through unique sets of big data, we are able to target and measure advertising based on what matters most for CPG companies: actual offline sales. Our holistic end-to-end offerings guide marketers and media companies in reaching the most valuable prospects and audiences on all media platforms.
- Website
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https://www.ncsolutions.com
External link for NCSolutions
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2009
- Specialties
- Precision Marketing, ROI Measurement, Cross Media Measurement -- TV, Online, Print, Mobile, CRM, CPG Media, Audience Segmentation, TV Media Planning, Buyergraphics, Mobile Campaign Measurement, Digital Campaign Measurement, and In-Flight Campaign Optimization
Locations
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Primary
Get directions
140 E 45th St
Suite 16B
New York, NY 10017, US
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Get directions
250 E Fifth Street
Floor 11
Cincinnati, OH 45202, US
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Get directions
200 W Jackson Blvd
16th Floor
Chicago, Illinois 60606, US
Employees at NCSolutions
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Alan Miles
Chief Executive Officer NCSolutions
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Lisa Kerins McLoughlin
CRO|Sales Leadership|Strategic Partnerships|Financial Services|Fintech|CPG|AI|Media|Digital|Privacy|US-CIPP
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Seth Kean
Top Seller of Digital Advertising and Data Solutions. Connected to Fortune 1,000 Brands and Agencies via Retail Media, Data/Measurement/Analytics/AI,…
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Peter Topol
Ad Tech | Client Partnerships | Data Strategist | Advanced TV Expert
Updates
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🍦 The average American eats 19 pounds of ice cream a year, according to the International Dairy Foods Association (IDFA). And based on July’s lift in household purchases, frozen brands can bet a big scoop of that happens during #NationalIceCreamMonth. 🍨📊 For more on how consumers like to indulge, check out our findings on little treats. 🍧 https://hubs.li/Q03y3tVv0 #CPG #FrozenTreats #IceCreamSales #ShopperBehavior #ConsumerTrends
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#TBT to CES 2025—where we connected with clients, explored new ideas, and had meaningful conversations about the future of marketing. Now we're gearing up for CES 2026 with Circana ready to build on what we learned and take it even further. #CES2026 #ThrowbackThursday #MarketingInnovation
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🌞 Top summer flavors are in: Berry is the crowd favorite, while Gen Z is giving watermelon the crown. 🍓👑🍉 See what’s trending in seasonal tastes—and what it means for brands → https://hubs.li/Q03xwRFm0 #CPGMarketing #SeasonalTrends #BrandStrategy
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Fired up and moving forward. 🔥 Thanks to our Circana teammates for the warm welcome in Chicago. Great to connect, share ideas, and start shaping the future of media—together. 💡 #UnstoppableTogether
Here’s to new faces, bold ideas, and the power of coming together! 🥂🏙️ Earlier this month, our Chicago office buzzed with energy as our CEO and President, Stuart Aitken, and members of the ELT hosted a welcome happy hour for our new colleagues from NCSolutions. The evening was full of great conversation, fresh perspectives, and a shared vision for the future. Stuart, Cara Pratt, and Dan Malmed shared inspiring remarks on how we’re strengthening our media capabilities and driving client growth through smarter campaign optimization and impact measurement. Thanks to everyone who joined us in making this event such a success and welcome again to our newest teammates! 💜 #UnstoppableTogether #WeAreCircana #MediaExcellence #MediaInnovation
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How does Fandom level up the #advertising experience for #CPG brands? They measure the sales outcomes and learn which elements drive a sales lift ⬆️. See how we worked with Fandom to deliver Sales Effect results for a salty snack campaign: https://hubs.li/Q03x3tS00 Brady Knippenberg
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It’s not just about who might buy—it’s about who does buy. ✅When #CPG brands add purchase-based targeting 🎯 to the mix, they reach the audiences more likely to buy. 💲 Grab the guide to see how #PBT fits your campaign strategy: https://hubs.li/Q03wGPP10 #PurchaseBasedTargeting #Targeting #Advertising
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A new kind of grocery list 📝 A new kind of shopper journey 🛒 See how #AI is reordering the playbook for #CPG brands: https://hubs.li/Q03vtSy30
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Cannes may be behind us, but the momentum it sparked — 🤝 great clients, smart conversations, a team full of energy ⚡️— is still going strong. Catch the highlights ▶️ #CannesLions #AdEffectiveness Circana
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Little treats = big feelings 🍰💅 Nearly 3 in 4 Americans say little treats make life better. Take a peek into how consumers are embracing the joy of small indulgences:👇 https://hubs.li/Q03tTDTy0 #CPGInsights #Marketing #Advertising
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