Affinity Solutions

⚾ Live sports have always drawn a crowd, but are your ads keeping up? In the era of CTV, attention alone isn’t enough. Advertisers need to know when that attention turns into action—specifically, a purchase—to drive stronger outcomes. Our latest blog explores how brands can turn live sports viewership into real-world results by: ✅ Moving beyond impressions to measure actual purchase behavior ✅ Navigating CTV’s fragmented ecosystem with the right data partners ✅ Leveraging outcome-based insights to optimize spend and prove ROI Live sports are still a home run for reach. This is the playbook for turning them into performance. Read more: https://lnkd.in/gMEN_UzR

☀️❄️June brought the heat, but retail sales cooled. The latest CNBC/National Retail Federation Retail Monitor powered by Affinity Solutions shows retail sales slowed this month as economic uncertainty weighed on consumer confidence. 🛍️ Spending dipped across most sectors month-over-month — the first decline since February — even as year-over-year numbers stayed positive in key categories like digital goods, sporting goods, and health. Get the first look at the numbers: https://lnkd.in/gKR33dm9

⚽ We're looking forward to hearing Damian Garbaccio and Laura (Bernstein) Grover break down how Fansactions™ is changing the ad game at the next Coalition for Innovative Media Measurement (CIMM) member meeting!

🙌 Work hard, play hard! Our Affinity Solutions tech team brought the energy to this year’s Snowflake Summit — joining fellow data and AI experts to explore the latest breakthroughs shaping our industry. 💥 We're always pushing forward to keep our partners ahead of the curve — delivering the most comprehensive, granular view of consumer spending to help brands drive optimal outcomes. #teamwork #purchasedata #martech

👻 “Ghost shoppers" haunting your retail data? Consumer purchase insights reveal the spending habits of your anonymous in-store customers, empowering you to understand and target them effectively. 🔦 In our latest Outcomes Collective article, Clare Woodvine, UK Data Product Lead at Acxiom UK explains how InfoBase® Purchase Transactions, powered by Affinity Solutions, illuminate hidden customer behaviors, enabling truly personalized engagement that drives outcomes. Read more: https://lnkd.in/gDBDKuty

Retail Media Networks are 🔥🚀! Dani Kenady, Affinity Solutions' VP of Sales and Operations, chatted with PYMNTS to discuss how brands and retailers are harnessing the power of RMNs to drive growth. Learn why deterministic, granular purchase insights and strategic collaboration are key to creating personalized experiences, improving ROI, and achieving optimal outcomes. 👉 Get all Dani's insights: https://lnkd.in/g4TMMEHp #Retailmedia #purchaseinsights #Retailmedianetworks

😬 Forgive us, we're still talking about Cannes 2025. But for good reason‼️ Affinity Solutions' Henry Tam Jr. explains why this year's festival wasn't just another industry event filled with buzzwords, but a fundamental shift towards provability in marketing. Don't miss his insightful take on why AI, retail media, and clean rooms are finally being held accountable: https://lnkd.in/gQ4vtZYd

🛑🤷♀️ Uncertainty around tariffs has many retailers guessing "will they or won't they buy now?" But you don't need to guess about consumer purchase behavior. The proof is in the purchase! 🛍️ The latest CNBC/National Retail Federation Retail Monitor, powered by Affinity Solutions, provides clear insights from May's spending data. While essential spending remains strong, categories like Electronics & Appliances and Building & Garden Supplies saw month-over-month declines. Our CEO, Jonathan Silver, breaks down what's driving these shifts and what retailers need to know to stop guessing and start driving outcomes. Read the full analysis and get ahead of the trends: https://lnkd.in/gSajWafH

💥 #Cannes was a whirlwind of incredible conversations! The energy was electric, the discussions were rich, and schedules were tight! It was impossible to catch all the trends and insights. 💡 Luckily, Cynopsis compiled the most impactful takeaways from industry leaders who were on the ground, including Damian Garbaccio, Affinity Solutions' Chief Commercial & Marketing Officer. Read more about what you might have missed! https://lnkd.in/dC2qAVWN

🫶 That’s a wrap on #Cannes 2025! 🎉 We finished the week on a high note with an unforgettable Happy Hour at the Majestic Hotel, in partnership with Madhive. It was the perfect setting to unwind, connect, and celebrate our achievements together! The vibes were 💯: fab food, refreshing rosé, and gold star guests! 🤩 It was the perfect end to a week filled with insightful panels, inspiring conversations, and plenty of fun and sun to make a work trip feel a lot more like play! We’re already looking forward to next year! A bientôt, La Croisette! 😎🌴