Our exclusive measurement capabilities track real-time responsiveness and sales impact across channels, allowing in-flight adjustments that optimize media spend. With true iROAS measurement, you can focus on what really matters — driving actual business growth, not just clicks or impressions.
About us
A trusted performance marketing partner since 1983, Catalina is a leader in shopper intelligence and precisely targeted in-store, TV and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver ~$6 billion in consumer value annually. Our Omnichannel Managed Media Services portfolio includes full-funnel marketing solutions that craft highly targeted custom audiences; deliver precisely personalized messages across In-store, CTV, Out-of-Home, and Digital media channels; optimize campaigns in-flight and provide closed-loop measurement. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Visit www.catalina.com to learn more about Catalina’s operations across the United States, Costa Rica and Europe.
- Website
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http://www.catalina.com
External link for Catalina USA
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- St. Petersburg, Florida
- Type
- Privately Held
- Founded
- 1983
- Specialties
- Personalized digital media, Digital Circulars, Load to Card, Promotional Media, Shopper Insights, Digital Advertising, Out of Home , and RMN
Locations
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Primary
Get directions
200 Carillon Parkway
St. Petersburg, Florida 33716, US
Employees at Catalina USA
Updates
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Joining the ranks of our industry peers and becoming members of leading associations strengthens our insights, keeps us at the forefront of innovation, and helps us deliver even greater value to our customers. Excited to become a member of National Frozen and Refrigerated Foods Association, Inc.!
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What better way to spend a morning than in the garden? Some of our Chicago team rolled up their sleeves and got their hands dirty volunteering with Chicago Grows Food — a collaborative nonprofit breaking down barriers to gardening and food access across Chicagoland. We’re proud to support local efforts that help communities grow — one garden at a time. #catalinacares #chicagogrowsfood #giveback #csr
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Happy AI Appreciation Day! Today, we celebrate the power and potential of AI — while acknowledging the responsibility and ethics that come with it. At Catalina, our data scientists combine human ingenuity and critical thinking with cutting-edge AI, machine learning, and predictive modeling to solve complex challenges and drive real, measurable results. We call it BUYERScience. Explore what we can do for your brand at Catalina.com.
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For over 40 years, Catalina has helped CPGs, Retailers, and Agencies drive real results through performance marketing — with predictive targeting, personalized shopper engagement, and closed-loop measurement. Today, we're expanding our impact even further — activating campaigns across Beauty, Home Improvement, Pet Superstores, Member Clubs, Convenience Stores, and more! More reach. More results. Unlimited opportunities. Reach out to see how Catalina can work for your brand.
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When Wild Planet Foods set out to reel in new buyers and boost sales, we knew casting a wide net wasn’t enough — we needed to cast the right one. With a deep understanding of shopper behavior and access to over 400M household shopper IDs, we strategically targeted their best buyers — helping them swim straight into a sea of success. Dive into the impressive results here! http://bit.ly/4lCGw2h
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What’s better than the classic combo of chocolate and almonds? How about your brand perfectly paired with the right audience — and delivering a powerful return on your advertising investment! See how we helped the Almond Board of California educate shoppers on the health benefits of almonds and drive a measurable lift in sales. http://bit.ly/3GobN9H
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Catalina’s rich, real-time shopper insights—covering virtually all U.S. households—are delivered twice as fast as our competitors’. That means you get a more complete picture of your most likely buyers, earlier than ever. Visit Catalina.com to see how we seamlessly plan, execute, and measure campaigns that boost ad efficiency and ROAS. Be the EARLY BRAND that gets the WIN!
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