Barb Audiences

A pint of viewers, please 🍺: As we prepare to introduce viewing data for some #YouTube channels, our Chief Executive, Justin Sampson, looks at how joint industry standards enable informed choice and fair competition for The Media Leader UK. https://lnkd.in/erKyZCw7 #barb #whatpeoplewatch

At our recent Barb Briefing, In The Loop: A Barb Roadmap Update, our COO Caroline Baxter discussed our plans to measure the YouTube content that people watch on TV sets. Watch here: https://lnkd.in/ev8M3Acg

Today we're issuing an invitation to tender (ITT) for the third phase of our API development. We're seeking experienced partners to deliver a quicker, more capable API, which offers built-in metrics (such as reach, frequency and TVRs), while anticipating future industry needs. Caroline Baxter, Barb’s Chief Operating Officer, said: “This ITT is an exciting opportunity to deliver an upgraded API that offers faster, more consistent and future-ready access to our independent audience data, for the benefit of the wider UK media and advertising industry.” For more information, including on how to request the ITT briefing pack, please visit: https://lnkd.in/emuwKGaC #barb #api

It's June, the sun is here, and thoughts turn to Christmas 🎄 . Well, for some in our industry they do, as planning for Christmas campaigns is well underway. Christmas produces changes in behaviour. People travel to locations they aren’t usually in, many pause working and when it comes to media consumption, the available content often looks different to a standard week. This is not necessarily helpful for those planning an advertising campaign. So, if we look at viewing behaviour over the last three Christmas periods, what can we understand about the way viewers’ habits change? Find out in this month's What People Watch. Watch here: 👇 📺 📊 https://lnkd.in/dEK3CXUD And Barb clients can read the full article here: https://lnkd.in/dJKRT86r #barb #whatpeoplewatch #christmas

Barb audience data are uniquely used at every stage of the campaign planning and reporting process, in what we call the Media Measurement Loop. Our innovation programme is designed to ensure our services evolve continuously to meet the needs of the industry. At In The Loop: A Barb Roadmap Update, we outlined the answers to some of the most frequently asked questions on our current projects, including: - Measurement of the YouTube content that people watch on TV sets (Caroline Baxter) - Overnight commercial spot reporting (Jim Jarrett) - Our new interface for Advanced Campaign Hub and CFlight, supporting full-cycle campaign planning and reporting on linear and VOD services (Luca Vannini)  - Barb Panel Plus, integrating further big data sets with our panel data (Khaled El Serafy) - Barb Data Hub, our new system for storing, processing and distributing Barb viewing data to the industry (Khaled El Serafy) Plus fresh insight into what people watch from Douglas Whelpdale. Watch the full event recording here:  https://lnkd.in/g34ZaUr9 #barbbriefing #whatpeoplewatch

From this week's Week in Charts: Paramount+ now reaches more than 3 million UK households, according to Barb Audiences' most recent Establishment Survey. The service now ties with Discovery+ for the streaming service with the fourth-highest penetration (of those measured by Barb), behind Netflix, Amazon Prime Video and Disney+. Meanwhile Apple TV+ continues to grow in the UK, while Now subscriptions have declined over the last two quarters. Sign up to the newsletter to receive the weekly insights: https://lnkd.in/eYxP8zy3

Our latest Establishment Survey data show that 20.1m UK homes (67.5%) had access to a subscription video-on-demand (SVOD) service in Q1 2025. Douglas Whelpdale, our Head of Insight, said: "20.1m UK homes accessed at least one pure-play VOD service in Q1 2025, showing continued stability in the market. The number of homes with two or more services grew for the first time since Q2 2024, reaching a new high watermark of almost 14.1m homes. “#Paramount+ was the service with the largest growth in the absolute number of homes, adding 430k over the quarter to stand +16% on Q4 2024 and +19% on Q1 2024. The latest series of 1923 was a notable content release for the service in Q1, but another factor may be the release of Yellowstone series 1-4 on #Netflix at the end of January. During Q1, series five of Yellowstone accounts for five of the top ten most-viewed programmes on Paramount+ that were not new releases. Potentially those viewing on Netflix went on to join Paramount+ to find out what happens at the end of the series.” Read more here: https://lnkd.in/ePnPP9qa #establishmentsurvey #svod #amazonprimevideo #disney+ #discovery+ #appletv+ #NOW

For May's What People Watch, Douglas Whelpdale, Head of Insight at Barb, asks what has LOL: Last One Laughing UK done for Prime Video & Amazon MGM Studios. Watch here. 👇 📺 📊 https://lnkd.in/ePRQ3NEA And Barb clients can read the full article here: https://lnkd.in/ehxqFfuS #whatpeoplewatch

In this month's What People Watch, Douglas Whelpdale, Head of Insight at Barb, looks at how local stories are a consistent ingredient in great TV - with examples including Netflix's Adolescence and ITV's Mr Bates vs The Post Office. Watch below. 👇 📺 📊 https://lnkd.in/eVK9zuBv And read the full article here: https://lnkd.in/evPnq6aG #whatpeoplewatch

We've launched the first set of overnight commercial spot ratings in beta, working with Clearcast and Ad Signal. Jim Jarrett, our Head of Research Operations, said: "Overnight commercial spot ratings give media agencies and advertisers earlier insight into how their campaigns are performing. This meets the long-standing demand from our clients to make TV ad campaign reporting more accountable, responsive and time sensitive." Read more: https://lnkd.in/eFzsUcUZ #whatpeoplewatch