Speakers & Moderators

• 
  Chelsey Alexander

  Founder and CEO

  Open Gate Consulting

  Open Gate Consulting - Founder and CEO
  

  Agenda Sessions

  Tuesday, Sep 9 – 3:55 PM EST

  The Convergence of The Store And Retail Media Will Disrupt The Retailer-Brand Relationship As We Know It

  Chelsey Alexander

  Founder and CEO

  Open Gate Consulting

  Open Gate Consulting - Founder and CEO

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  Chelsey Alexander is a digital and retail commerce strategist and legacy builder with nearly two decades of experience at the intersection of big-brand power, emerging tech, and e-commerce. A former CPG Senior Vice President, she led multimillion-dollar growth for global brands — and now, through Open Gate Consulting, she helps companies transform for the future of commerce. Chelsey’s mission is to dismantle the gatekeeping in e-commerce strategy and business transformation. At Open Gate, business insights are radically simple and immediately actionable. Whether you’re scaling or reinventing, she brings clarity to the science of strategy in a rapidly evolving marketplace.

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• 
  Jared Belsky

  Co-Founder & CEO

  Acadia

  Acadia - Co-Founder & CEO
  

  Agenda Sessions

  Tuesday, Sep 9 – 11:50 AM EST

  Closing the Loop: Data Collaboration & Measurement That Moves Commerce

  Jared Belsky

  Co-Founder & CEO

  Acadia

  Acadia - Co-Founder & CEO

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  Jared Belsky is CEO and Co-Founder of Acadia. Before starting Acadia with Sean Belnick, Jared Belsky was CEO of 360i, one of the top advertising & marketing agencies in the U.S. Jared was named to 2025 AdAge “Agency Executive of the Year”,  AdAge’s “40 Under 40” in 2017, honored as “Executive of the Year” at the 2016 Bing Awards, named to Adweek’s Media All-Star list in 2014 & 2015, and more recently named to Campaigns 40 over 40 in 2023, all while serving as a trusted advisor to world-class brands. Jared is a frequent contributor to AdAge, Adweek, Digiday, and AdExchanger.

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• 
  Jennifer Leen Berglund

  Vice President, Digital Marketing & Ecommerce

  Once Upon a Farm

  Once Upon a Farm - Vice President, Digital Marketing & Ecommerce
  

  Agenda Sessions

  Tuesday, Sep 9 – 9:15 AM EST

  Inside the Brand Playbook: Evolving Commerce Media for Long-Term Impact

  Jennifer Leen Berglund

  Vice President, Digital Marketing & Ecommerce

  Once Upon a Farm

  Once Upon a Farm - Vice President, Digital Marketing & Ecommerce

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  With experience at large and small CPG companies, Jennifer Leen Berglund brings marketing expertise across the areas of brand, digital, media and ecommerce. Currently serving as the Vice President of Digital Marketing & E-commerce at Once Upon a Farm, Jennifer oversees the Ecommerce business and the digital, media and shopper marketing functions. In this role, Jennifer has helped Once Upon a Farm achieve significant growth in its mission to provide organic, crave-worthy, refrigerated snacks for children of all ages. Prior to joining Once Upon a Farm, Jennifer also held marketing roles at Nestle, Solid Gold Pet, General Mills and 3M.

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• 
  David Cohen

  Chief Executive Officer

  IAB

  IAB - Chief Executive Officer
  

  Agenda Sessions

  Tuesday, Sep 9 – 9:00 AM EST

  Opening Remarks

  David Cohen

  Chief Executive Officer

  IAB

  IAB - Chief Executive Officer

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  David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
  
  Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.
  
  Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
  
  In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
  
  David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.

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• 
  Collin Colburn

  Vice President, Commerce & Retail Media

  IAB

  IAB - Vice President, Commerce & Retail Media
  

  Agenda Sessions

  Tuesday, Sep 9 – 9:05 AM EST

  Commerce Media’s Next Frontier: Scale, Scope, and What’s Next

  Tuesday, Sep 9 – 9:15 AM EST

  Inside the Brand Playbook: Evolving Commerce Media for Long-Term Impact

  Collin Colburn

  Vice President, Commerce & Retail Media

  IAB

  IAB - Vice President, Commerce & Retail Media

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  Before joining IAB, Collin led Growth and Go-To-Market Strategy at Night Market, Horizon Media’s commerce agency. Prior to that, Collin spent over a decade at Forrester, holding multiple roles across research and sales. Specifically, he spent six years leading Forrester’s performance marketing research and pioneered the company’s initial coverage of retail media. In this role, Collin worked with a wide range of B2B and B2C CMOs and their teams to drive performance improvements in their marketing initiatives. His research and insights were frequently quoted in publications such as The New York Times, The Wall Street Journal, Digiday, and MediaPost. A popular industry speaker, he keynoted industry and vendor events in addition to being a quarterly guest on Bloomberg TV. During his last several years at Forrester, Collin sharpened his consultative selling skills by growing the company’s Fortune 500 list of clients. This unique blend of visionary thought leadership and commercial success allows Collin to empathize and collaborate with marketing and business leaders across the commerce ecosystem.
  
  Collin was born, raised, and currently living in, Fairfield, Connecticut. He has a B.A. in Economics from The Catholic University of America in Washington, DC. In his free time, you can find him playing with his two young sons, Landon and Nathan; exploring restaurants with his wife, Karen; and enjoying whatever sports season is in full swing

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• 
  Katie Daleo

  GM, CPG Ads

  Doordash

  Doordash - GM, CPG Ads
  

  Agenda Sessions

  Tuesday, Sep 9 – 3:55 PM EST

  The Convergence of The Store And Retail Media Will Disrupt The Retailer-Brand Relationship As We Know It

  Katie Daleo

  GM, CPG Ads

  Doordash

  Doordash - GM, CPG Ads

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  Katie Daleo is the General Manager of the CPG Ads business at DoorDash.  In this capacity, she leads the team responsible for connecting CPG brands with the DoorDash consumer.  Katie has spent her career at the intersection of brands and advertising. Before DoorDash, she was a Marketing Director at Jet.com, where she helped launch the eCommerce site’s private label brand and online grocery service. She also worked at Unilever managing consumer brands, including Klondike and Axe.

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• 
  Dawn Dawson

  Chief Marketing Officer

  Mortgage Solutions

  Mortgage Solutions - Chief Marketing Officer
  

  Agenda Sessions

  Tuesday, Sep 9 – 1:30 PM EST

  The Scroll to Sale: Unlocking the Power of Social Commerce

  Dawn Dawson

  Chief Marketing Officer

  Mortgage Solutions

  Mortgage Solutions - Chief Marketing Officer

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  Dawn brings over 30 years of experience in advertising. She began as an agency owner and now serves as Chief Marketing Officer for Mortgage Solutions Financial, a national mortgage lender. An active member of the IAB and AAF, she’s earned multiple Addy Awards and served on her regional AAF board. Beyond marketing, Dawn is a two-time World Champion racer and an international broadcast commentator, having covered the SEA Games and Asian Games. She’s also a seasoned voiceover talent, lending her voice to national radio campaigns.

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• 
  Kimberly Gilberti

  GM of Marketing

  Experian

  Experian - GM of Marketing
  

  Agenda Sessions

  Tuesday, Sep 9 – 4:20 PM EST

  Beyond the Basket: The Rise of Non-Retail Commerce Media Networks

  Kimberly Gilberti

  GM of Marketing

  Experian

  Experian - GM of Marketing

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  Kimberly Gilberti is the General Manager of Experian Marketing Services, where she oversees strategy and execution across the company’s marketing data and identity products. She joined Experian in 2023 after more than two decades at Nielsen, where she led the development of cross-platform measurement innovation, including Nielsen One.

  At Experian, Gilberti helps brands, agencies and platforms navigate the evolving data and identity landscape. She is passionate about enabling privacy-first marketing and increasing connectivity across channels including CTV and commerce media. Under her leadership, Experian continues to innovate and bring new solutions to market, including advancements in audience activation accelerated by the recent acquisition of Audigent.

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• 
  Andrew Lipsman

  Founder & Chief Analyst, Media, Ads + Commerce

  Colosseum Strategy

  Colosseum Strategy - Founder & Chief Analyst, Media, Ads + Commerce
  

  Agenda Sessions

  Tuesday, Sep 9 – 3:55 PM EST

  The Convergence of The Store And Retail Media Will Disrupt The Retailer-Brand Relationship As We Know It

  Andrew Lipsman

  Founder & Chief Analyst, Media, Ads + Commerce

  Colosseum Strategy

  Colosseum Strategy - Founder & Chief Analyst, Media, Ads + Commerce

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  Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem.

  Previously, he was a Vice President & Principal Analyst at eMarketer, focusing on retail and ecommerce. There he covered topics including retail media networks, grocery ecommerce, D2C brands, social commerce, mobile retail apps, the digitization of the store, holiday shopping, and Amazon Prime Day.

  Andrew also served as SVP of Marketing & Insights at comScore, where he oversaw the company’s global marketing insights and thought leadership initiatives. 

  He is often sought for commentary on retail media, ecommerce, digital advertising, social media, and all things Amazon, appearing in leading news organizations like The New York Times, The Wall Street Journal, The Economist, The Financial Times, Advertising Age, CNN, Fortune, Reuters, and Bloomberg. He has also published more than a half dozen articles in the Journal of Advertising Research.

  Andrew holds an MBA from Northwestern’s Kellogg School of Management and his undergraduate degree from Duke University.

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• 
  Harvey Ma

  Vice President and General Manager

  Sam’s Club Member Access Platform

  Sam’s Club Member Access Platform - Vice President and General Manager
  

  Agenda Sessions

  Tuesday, Sep 9 – 11:50 AM EST

  Closing the Loop: Data Collaboration & Measurement That Moves Commerce

  Harvey Ma

  Vice President and General Manager

  Sam’s Club Member Access Platform

  Sam’s Club Member Access Platform - Vice President and General Manager

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  Harvey Ma serves as the VP and GM of Sam’s Club Member Access Platform (MAP), Sam’s Club’s retail media business. MAP leverages over 42 years of first-party data to enhance members’ shopping experiences while delivering impactful results for advertisers. Harvey manages the end-to-end business, including Sales, Account Management, Advertising Operations, Media Strategy, Marketing, Product, Analytics and other functions.

  Before joining Sam’s Club, he was VP at Albertsons Media Collective, where he established their Retail Media business. He has also held the position of SVP for Omni, Consumer and Retail Performance at NielsenIQ, and served as the Head of Sales and Marketing at Roundel, Target Corporation’s in-house advertising agency.

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• 
  Kiri Masters

  Industry Analyst

  Retail Media Breakfast Club

  Retail Media Breakfast Club - Industry Analyst
  

  Agenda Sessions

  Tuesday, Sep 9 – 11:15 AM EST

  The AI Effect: New Research and Expert Insights on the Future of Buying

  Kiri Masters

  Industry Analyst

  Retail Media Breakfast Club

  Retail Media Breakfast Club - Industry Analyst

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  Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry. She produces a daily podcast and newsletter, “Retail Media Breakfast Club,” informed by a decade in the industry as the founder of an award-winning agency (acquired in 2022). She writes regular columns for Forbes and WARC and has been named a Top Retail Expert by RETHINK Retail for three consecutive years.

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• 
  Richard Muhlstock

  Head of Offers & eCommerce, President of Chase Media Solutions

  JP Morgan Chase & Co

  JP Morgan Chase & Co - Head of Offers & eCommerce, President of Chase Media Solutions
  

  Agenda Sessions

  Tuesday, Sep 9 – 4:20 PM EST

  Beyond the Basket: The Rise of Non-Retail Commerce Media Networks

  Richard Muhlstock

  Head of Offers & eCommerce, President of Chase Media Solutions

  JP Morgan Chase & Co

  JP Morgan Chase & Co - Head of Offers & eCommerce, President of Chase Media Solutions

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  Rich is the Head of Offers & eCommerce, and President of Chase Media Solutions. Rich leads Chase’s digital media business, which includes Chase Media Solutions, a dual-sided media platform that connects brands to Chase’s 84 million customers with the goal of helping consumers discover great value from merchants that matter to them while also driving sales for brands and merchant partners.

  Over his 30+ career, Rich has held leadership roles, including at E*TRADE and American Express, where he led brand development and customer acquisition. Prior to that, he held roles at several start-ups and within ad agencies.

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• 
  Katie Neil

  Head of Connected Commerce

  The Coca-Cola Company

  The Coca-Cola Company - Head of Connected Commerce
  

  Agenda Sessions

  Tuesday, Sep 9 – 9:15 AM EST

  Inside the Brand Playbook: Evolving Commerce Media for Long-Term Impact

  Katie Neil

  Head of Connected Commerce

  The Coca-Cola Company

  The Coca-Cola Company - Head of Connected Commerce

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  As the Connected Commerce lead for North America, Katie leads investment planning to drive transactions across the marketing spectrum, making every media channel a potential conversion channel. Her team leads investment strategy for the US and Canada, partnering with eCommerce, shopper marketing, brand, and technology teams to unlock and enable the most powerful investment strategies for growth.

  Katie has helped global brands plan and execute integrated marketing programs for The Home Depot, P&G and Meta. In her 16-year career with Coca-Cola, she has held roles in brand marketing, shopper marketing and media connections for Coca-Cola’s Global and North America business

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• 
  Marlow Nickell

  Chief Executive Officer and Co-Founder

  GroceryTV

  GroceryTV - Chief Executive Officer and Co-Founder
  

  Agenda Sessions

  Tuesday, Sep 9 – 1:55 PM EST

  In-Store Commerce Media: The Next Frontier

  Marlow Nickell

  Chief Executive Officer and Co-Founder

  GroceryTV

  GroceryTV - Chief Executive Officer and Co-Founder

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  Marlow Nickell is the co-founder and CEO of Grocery TV, the leading in-store retail media network in grocery stores. Under his leadership, the company has grown to over 6,500 stores reaching 1 in 4 American shoppers in grocery stores. His vision for Grocery TV has been shaped by a decade of experience in developing technology and go-to-market strategies. Prior to Grocery TV, Marlow co-founded Cube, an app development firm providing design and engineering services. His career began at McKinsey & Company as a Business Analyst, laying the groundwork for his experience in technology and strategic business development.

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• 
  Amie Owen

  Chief Commerce Officer

  IPG Mediabrands

  IPG Mediabrands - Chief Commerce Officer
  

  Agenda Sessions

  Tuesday, Sep 9 – 11:15 AM EST

  The AI Effect: New Research and Expert Insights on the Future of Buying

  Amie Owen

  Chief Commerce Officer

  IPG Mediabrands

  IPG Mediabrands - Chief Commerce Officer

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  Amie currently serves as Chief Commerce Officer of IPG Mediabrands. She brings over 20 years of experience within the retail media industry and has worked with many of the world’s biggest companies inclusive of CPGs, retailers and non-endemic brands. A results-driven, innovative leader with extensive experience in all facets of retail marketing and advertising, she is the industry’s go-to expert on Commerce media, a practice she pioneered at UM, a media agency within IPG Mediabrands, almost 12 years ago. Amie was recently honored with both the AdAge and P2Pi’s 40 under 40 awards.

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• 
  Mike Petrella

  Managing Director, Strategic Partnerships

  United Airlines

  United Airlines - Managing Director, Strategic Partnerships
  

  Agenda Sessions

  Tuesday, Sep 9 – 4:20 PM EST

  Beyond the Basket: The Rise of Non-Retail Commerce Media Networks

  Mike Petrella

  Managing Director, Strategic Partnerships

  United Airlines

  United Airlines - Managing Director, Strategic Partnerships

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  Mike leads Strategic Partnerships across Technology, Platform, Data, Media and New Business for United MileagePlus. He is responsible for building partnerships to enable personalized and immersive experiences to surprise and delight United customers from the time they plan their journey to the next planning period, and all points in between. Mike is an AdTech veteran, building and leading organizations across Global Partnerships, Programmatic ad marketplace, Privacy and Data, and Content Syndication. He is an original member of Advertising.com, spending nearly 23 years with Advertising.com through its most recent brand, Yahoo before exiting to the startup world, and now United Airlines.

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• 
  Dave Raggio

  Vice President, Intuit SMB MediaLabs

  Intuit

  Intuit - Vice President, Intuit SMB MediaLabs
  

  Agenda Sessions

  Tuesday, Sep 9 – 4:20 PM EST

  Beyond the Basket: The Rise of Non-Retail Commerce Media Networks

  Dave Raggio

  Vice President, Intuit SMB MediaLabs

  Intuit

  Intuit - Vice President, Intuit SMB MediaLabs

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  Dave is Vice President of Intuit SMB MediaLabs and has built a reputation for leveraging data in new and innovative ways to drive performance throughout the funnel. He is now applying that thinking to the Intuit SMB MediaLabs, a new media product recently launched, helping advertisers reach small businesses with an unmatched level of fidelity and accuracy.

  Prior to his time at Intuit, Dave has experience both agency and client side, and with brands such as The North Face, eBay, Method Products, Hershey’s, and Google.

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• 
  Michael Schuh

  SVP, Global Head of Media

  dunnhumby

  dunnhumby - SVP, Global Head of Media
  

  Agenda Sessions

  Tuesday, Sep 9 – 1:55 PM EST

  In-Store Commerce Media: The Next Frontier

  Michael Schuh

  SVP, Global Head of Media

  dunnhumby

  dunnhumby - SVP, Global Head of Media

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  Michael is Global Head of Media at dunnhumby, the leader in customer data science. He leads impactful Retail Media propositions and partnerships across global markets, helping retailers, brands, and agencies scale their media businesses. A results-driven, innovative leader with experience across all aspects of retail and advertising, Michael spent a decade at 84.51° building Kroger’s retail media business following prior roles in retail and consulting. He was honored with the P2PI’s inaugural 40 under 40 award and co-chaired the IAB’s committees on retail media and measurement standards in the US.

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• 
  Veronika Sonsev

  Co-Founder

  CommerceNext

  CommerceNext - Co-Founder
  

  Agenda Sessions

  Tuesday, Sep 9 – 9:50 AM EST

  Commerce Media 2.0: What’s Fueling the Next Wave of Growth

  Veronika Sonsev

  Co-Founder

  CommerceNext

  CommerceNext - Co-Founder

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  Veronika Sonsev is the Co-Founder of CommerceNext, a community, event series and conference for marketing and ecommerce leaders at retail and direct-to-consumer brands. Previously, she led the retail practice at Chameleon Collective and founded and held executive roles at various tech companies. Veronika enjoys programming and writing about the retail industry and advises several retail-industry tech startups. She has a BA from American University and an MBA from the Wharton School.

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• 
  Rob Torres

  Senior Vice President Media Solutions

  Expedia

  Expedia - Senior Vice President Media Solutions
  

  Agenda Sessions

  Tuesday, Sep 9 – 11:50 AM EST

  Closing the Loop: Data Collaboration & Measurement That Moves Commerce

  Rob Torres

  Senior Vice President Media Solutions

  Expedia

  Expedia - Senior Vice President Media Solutions

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  As Senior Vice President at Expedia Group Advertising, Rob Torres leads all facets of the global advertising business, including product, engineering, strategy, operations, and business development, and works with the leadership team in shaping the future of the business with industry-leading offerings for partners.
  Prior to Expedia Group, Rob spent 16 years at Google as the managing director of advertising and marketing for the company’s travel division, overseeing sales, strategy, product development, and relationship management. He also previously spent seven years as Vice President of Strategic Accounts at Expedia Group, working closely with hotel partners.
  A travel industry leader, Rob was most recently vice chairman and a member of the Operating Committee of the World Travel & Tourism Council (WTTC), and he currently serves on the U.S. Travel Association Executive Board. He is also a former chairman of the World Economic Forum’s Future of Mobility council and past board chairman for The Hospitality Sales and Marketing Association International (HSMAI). Rob holds a B.S. in Public Administration from the University of Southern California and an MBA from Georgetown University and resides in Seattle with his family.

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• 
  Benoit Vetere

  Chief Media Officer

  Liquid Death

  Liquid Death - Chief Media Officer
  

  Agenda Sessions

  Tuesday, Sep 9 – 3:55 PM EST

  The Convergence of The Store And Retail Media Will Disrupt The Retailer-Brand Relationship As We Know It

  Benoit Vetere

  Chief Media Officer

  Liquid Death

  Liquid Death - Chief Media Officer

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  Benoit Vatere is the chief media officer of Liquid Death, one of the fastest-growing non-alcoholic beverage brands. Liquid Death uses comedy and entertainment to make health and sustainability 50X more fun. It takes low-calorie beverages and packages them into infinitely recyclable cans.

  Prior to Liquid Death, Benoit founded Mammoth Media, a digital-to-retail technology company where he built and executed strategic digital media campaigns with focus on incrementality for leading CPG brands such as Pepsi, Lemon Perfect, 7 Eleven, and Siete. Benoit has also served as the CEO of mobile gaming monetization platform Playhaven and co-founded conversion optimization company magnify360. 

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• 
  Mark Williamson

  AVP Retail Media

  Costco Wholesale

  Costco Wholesale - AVP Retail Media
  

  Agenda Sessions

  Tuesday, Sep 9 – 9:50 AM EST

  Commerce Media 2.0: What’s Fueling the Next Wave of Growth

  Mark Williamson

  AVP Retail Media

  Costco Wholesale

  Costco Wholesale - AVP Retail Media

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  Mark’s career leading up to Costco gave him a front row seat to the rapid convergence of retail media, shopper marketing, and eCommerce marketing. After successfully building and scaling the initial iterations of retail media programs at Sam’s Club and Ahold Delhaize, Mark undertook the challenge for a third time at Costco Wholesale. Since 2023, Mark has been laying the groundwork to lead Costco into their retail media revolution with a keen focus on member engagement, product sales, and leveraging the growing ecosystem of member-connected media channels.

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• 
  Jordan Witmer

  Managing Director Retail Media

  Salt

  Salt - Managing Director Retail Media
  

  Agenda Sessions

  Tuesday, Sep 9 – 3:55 PM EST

  The Convergence of The Store And Retail Media Will Disrupt The Retailer-Brand Relationship As We Know It

  Jordan Witmer

  Managing Director Retail Media

  Salt

  Salt - Managing Director Retail Media

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