IAB

Check out my piece in Ad Age. Digital ad revenue and service taxes are popping up across the U.S.—and they’re aimed squarely at online publishers, platforms, and professionals, while often exempting “traditional media.” But as traditional businesses move online, these taxes won’t just hit tech giants—they’ll affect a broad range of industries, including small businesses and online creators. In New York, a proposed tax on ad providers would strike at the heart of the state’s renowned advertising industry—raising costs for advertisers, especially small ones that can’t afford TV or billboards. In Washington, sales tax now applies to advertising, media, and marketing services. Maryland, the first state to implement a digital ad tax, recently expanded into services as well. Meanwhile, tech jobs and investment are shifting elsewhere. Research shows these taxes won’t fall on “Big Tech” as intended—but on small businesses and their customers. In many cases, they’re a direct attack on technology, innovation, and entrepreneurs. As Executive Director of Internet For Growth, I'm concerned about the effect on our members. Read more 👇 https://lnkd.in/erdB4H8t

Have you secured a spot for the #IABConnectedCommerce Summit yet? https://lnkd.in/ebbejuNm

Last Wednesday, #data and #measurement executives from all across the advertising ecosystem gathered at the #IAB Measurement Leadership Summit for panels and breakout sessions that focused on shaping modern, privacy-first, and outcome-driven frameworks. Key themes included modernizing #MMM & probabilistic measurement, privacy, #AI & first-party data integration, incrementality & cross-channel attribution at scale, and other topics crucial to the industry. We want to thank all of our speakers and attendees, and shout out our sponsors TikTok, Shirofune, and OptiMine Software, Inc.!

On July 22nd, join #IAB's Jason Adamski and Matt Shapo for an insightful LinkedIn Live event, where they will talk about the upcoming #DOOH Measurement Guide ⤵️

Built on first-party data and consumer intent, commerce media is now a critical part of the digital ad landscape. At the upcoming #IABConnectedCommerce Summit, the session “Commerce Media 2.0: What’s Fueling the Next Wave of Growth” will explain how this shift is unfolding – and what #brands, #commercemedia networks, and third party providers must do to keep up. 🔗 Read more via Retail Dive: https://okt.to/EiM7kR 📆 Register for the IAB Connected Commerce Summit: https://okt.to/CU0bhG

Last week, we wrapped up the 2025 IAB Video Leadership Summit! We want to thank our speakers, attendees, team, and sponsors, TikTok, PubMatic, ReachTV, Wurl, KERV.ai, Rembrand, Stirista, for a powerful day of insights, innovation, and candid conversations about the future of #video and #CTV. With a clear focus on driving real business outcomes, the event together leading marketers, publishers, and technology partners to chart a new course for digital video. #LeadershipSummit #VideoLeaders

Just Released: IAB’s Unified Media Planning Playbook 📲 https://okt.to/kZMQT1 The video landscape is fragmented — your media strategy doesn’t have to be. CTV, OLV, Social Video, and FAST each play by different rules. From siloed metrics to identity challenges, cross-channel planning is harder than ever. That’s why IAB created this practical guide to help brands, agencies, and publishers build smarter, more cohesive video campaigns. Learn how to: ✅ Unify identity, targeting, and measurement ✅ Standardize KPIs internally when the industry can’t ✅ Future-proof your plans in a privacy-first world ✅ See what top brands are doing to win across channels Download now to move from disconnected strategies to high-performance video planning: https://okt.to/hnMjxG

Last year at the #IABConnectedCommerce Summit, we asked thought leaders about their latest social media purchases... Let us know what's the last thing social media made you buy, and register for the 2025 event! 📆 https://okt.to/oKd2JI

On Monday, July 28th, #IAB's Angelina Eng and Caroline Giegerich will be joined by Jonathan Roberts (Dotdash Meredith) for a conversation about the real-world adoption of #AI in advertising and unpack where companies are seeing early wins, what pitfalls to avoid, as well as explore what use cases are gaining momentum. Whether you’re scaling AI or still circling use cases, this webinar will give you the clarity—and inspiration—you need to move forward. Register now ➡️ https://okt.to/lox75r #StateofData

Are you joining us next week for a deep dive into the newly release IAB DOOH Measurement Guide? Some of the topics of discussion will include: 🔹 Standardized Definitions for Impressions 🔹 Cross-Channel Comparability 🔹 Attribution Models 🔹 And more. Don't miss out!