Two-Part Cross-Channel Measurement Workshop

Join IAB for a series of virtual workshops to help you improve your data structure to support precise and accurate measurement. This workshop is designed to help mid-level planners, buyers, ad ops, and data analytics and will feature IAB best practices training and hands-on workshop activities to apply learnings.

Key topics include:  
• Media Taxonomy & Classification Best Practice at the Campaign, Placement, and Creative Level
• Aligning Data Sets for Performance Reports & MMM Models
• Platform Hierarchy & Structure
• Standard Reports, Tips, Tricks, and Insights