Amazon Fashion & Sports

Customer first, fashion forward. Meet Fiona Collins from our fashion team in Europe! Fiona heads up the Amazon Fashion & Sports New Business Development team, playing a pivotal role in building networks and relationships with leading fashion businesses and associations across Europe. In this brief video, Fiona shares insights into her role and Amazon Fashion & Sports’ vision. Watch to find out: - How initiatives, from stories for fashion press to leadership talks, start and end with the customer - Why collaborating with fashion councils like the British Fashion Council and the Fashion Council of Germany helps Amazon strengthen connections to local fashion industries while simultaneously supporting their endeavours - Fiona’s vision for collaborating with brands to deliver the best selection and inspiration to shoppers. Watch to see how she turns deep fashion expertise into customer-first growth at Amazon. #Fashion #FashionIndustry #Leadership #CustomerExperience #Collaboration #AmazonFashion #FashionTech

From a small workshop in Somerset to a globally recognised brand, Clarks has come a long way in the past 200 years.   We’re proud to have played a part in that journey, from supporting Clarks’ launch on Amazon US back in 2007 to helping the brand scale across Europe. Together, we’ve streamlined logistics and strengthened customer connections through Amazon Ads.   Reflecting on the relationship, Abira Chatterjee, MD at Amazon Fashion & Sports, shared, “It’s been a true privilege to collaborate with Clarks – a brand with deep heritage, strong values, and a clear vision for the future. Over the years, we’ve worked together to help it connect with new-to-brand customers in the US and across Europe while unlocking new growth opportunities. This collaboration shows what’s possible when heritage meets innovation, and we’re proud to celebrate 200 years of Clarks as it continues to evolve.”  Swipe to the end to hear from Olivier Motteau, Managing Director EMEA, Clarks, on what it’s been like working with Amazon over the years. #BrandJourney #RetailInnovation #Milestone #Innovation #StrategicPartnership

You’ve seen how Amazon Fashion & Sports hosted brands and industry leaders at Amazon House in Barcelona on a breezy summer day in June. Now step behind the scenes with us and discover highlights from this impactful event. We heard from a brilliant line-up of speakers and panellists, including leaders from Pentland Brands, SWAROVSKI, Mercury13, The Business of Fashion, and more. Across the sessions, one theme came through clearly: the power of collaboration to drive innovation, enhance customer experiences, and unlock new growth opportunities in the rapidly evolving fashion and sports retail landscape. As Abhy Thomas Joseph, Global COO of Pentland Brands, shares, “I felt Amazon came across as really authentic in the form of how Amazon is beyond just a retailer that really helps build brands, but also connects consumers to brand communities from where they are.” Watch the video to hear more from Abhy and fellow guests – including Dr. Heiko Schaefer of Mammut Sports Group AG, Amanda Dargan of The Business of Fashion, Rupesh Patel of FM London, and Francesco Turconi of Geox – on what they took away from the event.   We’re grateful to everyone who joined us – and excited to keep the conversation going. #FashionInnovation #DrivingInnovation #BehindTheScenes #RetailLeaders

Where style meets speed🏎️ Amazon Fashion & Sports takes pole position with adidas Motorsport to debut our first “Fan-Experience” video, launching just in time for the British Grand Prix weekend. Created in Amazon’s éShop studio in Barcelona, the exclusive clip captures race-day adrenaline, celebrates the upcoming home race, and shows how adidas gear brings track-ready performance and everyday style together. This collaboration marks a new milestone in how we showcase licensed sports merchandise to dedicated motorsport fans. Through the campaign, we are bringing the thrill of the circuit straight to customers and enabling fans to feel closer to the sport. Watch as we fuse sport, speed, and fashion in this unique collaboration. #Fashion #Sports #Racing #Innovation #ECommerce #DigitalRetail #Motorsport

What’s really driving fashion shoppers today? Our research reveals a shift in the customer value equation  – keeping up with trends is no longer the top priority. Instead, shoppers are focusing on confidence and convenience. And nearly 40% now turn to multi-brand online retailers for fashion inspiration.* The Business of Fashion collaborated with Amazon Fashion & Sports in Europe to explore how discovery, trust, and loyalty are evolving across Germany, France, Italy, Spain, and the UK. As Nick Blunden, President of The Business of Fashion, explains, "We’re excited to unveil The New Era of Fashion E-Commerce report, developed in collaboration with Amazon Fashion & Sports. Combining proprietary BoF Insights customer research and Amazon's vast digital expertise, we've uncovered the key shifts reshaping fashion e-commerce – and, importantly, what brands must do to thrive in this evolving landscape and foster lasting customer loyalty." Adding to that, Ruth Díaz Barrigón, VP of Amazon Fashion & Sports, notes, "The BoF Insights report highlights that European fashion shoppers are drawn to multi-brand retailers as the leading online destination for fashion discovery. Above all, they value speed, trust, convenience, and personalisation. This is why we focus on fast delivery, leverage AI-powered shopping experiences, and create seamless fashion integrations across Amazon's services, from Prime Video to Amazon Music and Twitch, to deliver moments of inspiration and delight for our customers." Want to know what it means for your brand? Download the whitepaper now to get all the insights: https://lnkd.in/d3NzHn7j *Figures in this article reflect insights from the proprietary, nationally representative customer survey conducted by BoF Insights in collaboration with Amazon Fashion & Sports across the EU5 in April 2025, unless otherwise specified. #FashionInnovation #OnlineShopping #CustomerExperience #BrandStrategy #Ecommerce

Where technology meets fashion – connecting with Europe's leading fashion brands at #ECD25 in Munich. From packed sessions to new connections, the event brought together brands and industry leaders to explore where fashion e-commerce is headed next.  On stage, Florian Mair spoke about how AI-enabled features, like Amazon's Fit Insights Tool and AI-generated review highlights, are already reducing returns and improving the customer experience. Jasmin Kossmann led a deep dive into the fashion influencer programme and how new AI-powered advertising tools are transforming brand storytelling. What stood out?  ✔️ Customer-centricity drives discovery  ✔️ Advanced tech and AI features solve real challenges  ✔️ Commerce and culture are coming together  Speaking about the event, Riccardo Capretti said, "ECD was a wonderful opportunity to connect with so many innovative fashion brands and share our vision for the future. Amazon's cutting-edge technology and unparalleled reach are reshaping fashion across Europe. We're committed to being the home for fashion, where customers shop confidently and brands innovate to thrive."   Florian Mair added: "Incredibly energising to participate in the ECD panel discussion in Munich, where we showcased how Amazon Fashion is revolutionising customer experience through AI and technology. As the collaboration with our brands is one key to our mission and success, the positive enthusiastic response from brands on our plans validates that we are on the right track towards becoming the go-to destination for fashion innovation." Thank you to Matthias Schulte and Tradebyte for hosting such a collaborative and forward-looking event. Industry events like these don't just spotlight innovation, they help set the direction for what comes next. #Innovation #Technology #Fashiontech #Fashion #Artificialintelligence #Ecommerce #Digitalmarketing #Customerexperience

Under the French Riviera sun, creators, brands, and bold ideas converged. At the Creator Summit 2025, Amazon brought together over 230 top creators from across Europe to explore how they can monetise their content and grow their businesses alongside our brands. The event also offered great opportunities for brands to showcase products, connect with creators, and spark collaboration in today’s digital landscape. The summit spotlighted meaningful conversations that went beyond engagement, offering a glimpse into the future of marketing shaped by a broad spectrum of creative perspectives. With insights from Pinterest and Meta on key trends and strategies in influencer marketing, the event provided practical pathways for creators to build deeper, more agile relationships with brands. Reflecting on the day, the team from Pepe Jeans London said, “Being part of the Amazon Creator Summit is a fantastic opportunity to connect with a vibrant creative community and bring the Pepe Jeans experience to life. At Pepe Jeans, we believe in staying true to yourself and expressing who you are through denim, creativity, and culture. This summit is the perfect space to celebrate that spirit and engage with the creators shaping what’s next.” Catch a glimpse of the Creator Summit 2025, where culture, creativity, and connection came together under one roof. #CreatorEconomy #InfluencerMarketing #DigitalMarketing #BrandCollaboration

Last week, Amazon House came to Barcelona – and what an unforgettable day it was.    Set against the stunning backdrop of a Renaissance farmhouse, Amazon Fashion & Sports brought together brands and industry leaders for a day of insights, collaboration, and connection. Highlights included: 🎤 Success Strategies & AI-Led Innovation: In our opening fireside chat, Abhy Thomas Joseph from Pentland Brands, Gulfem Toygar, and Florian Mair joined Caroline Rush CBE to explore how top brands are accelerating growth across the industry. 🎤 The Business of Fashion’s Exclusive Insights – A New Era for Fashion E-comm: BoF’s Amanda Dargan unveiled research on emerging trends, showing how collaborating with multi-brand online retailers, building resilient supply chains, and delivering personalised customer experiences propels fashion-brand growth. 🎤 Customer Experience in the Age of AI: Alex Barnett joined Silvia Schmucker from SWAROVSKI and Doug Tiffan from Amazon Web Services (AWS) to discuss how technology is reshaping premium shopping and elevating the customer experience. 🎤 Supply Chain Innovation: From smart forecasting to global distribution, Abira Chatterjee examined key trends transforming future supply chains. The discussion continued with Caroline Rush CBE sharing insights on how the fashion industry can use technology to balance the need for speed and creativity with environmental responsibility. 🎤 Where Women’s Football Meets Fashion: A powerful fireside chat with formal professional footballer Eniola Aluko MBE and Victoire H. Cogevina Reynal (Mercury13), hosted by BoF’s Sophie Soar, highlighted the cultural and commercial rise of the women’s game. 🎤 From Brand Growth to Cultural Collabs: Strategies to drive brand heat with Amazon Ads’ Phil Christer was followed by inspiring conversations on artist collaborations and festivals with Amazon Music’s Byron Merritt, Kirdis Postelle, and Amy Grabisch. All were keeping the stage alive with bold ideas and cultural creativity. Our guest Paul Savrimoothoo from Pentland shared: “The panels and the presentations gave us clarity on Amazon’s goals, were a great source of learning for what the future of our industry could look like, and made us feel even more connected as a partner.” Caroline Rush CBE said: “You created a wonderful environment and it was really interesting to step further into the Amazon world, to see all of the tools you have at your fingertips and coming down the road.” Speaking about the event, Ruth Díaz Barrigón shared: “It’s been a pleasure to welcome so many of our valued brands to Amazon House. Together, we’re building a bold, connected vision for the future of fashion and sports, one rooted in innovation, inclusivity, and long-term growth. Thank you for being part of this journey.”  From live music to our beautiful sunset dinner – swipe through to relive all the highlights 👇

Earlier this month, Abira Chatterjee, MD, Footwear & New Business Development, Amazon Fashion & Sports, participated in a panel at Shoptalk Europe alongside Julie Verdugo, Head of Sustainability + Social Impact, Free People, and Gregor Ulitzka, President Europe, Ocado Solutions, to discuss ‘Driving Supply Chain and Operational Excellence – Enhancing Operational Efficiency and Reducing Environmental Impact’. As Abira shared during the session: “In 2024 alone, we delivered over 9 billion items globally with same-day or next-day delivery. That’s the power of one of the world’s most sophisticated logistics networks and what brands can tap into when they work with us.” Swipe for three key takeaways from Abira’s session.👇 #Shoptalk #AmazonFashion #Leadership #Innovation #Collaboration #ThoughtLeadership

Building a Faster, Smarter Supply Chain – Together with PVH Corp. EMEA Our teams recently spent a day inside PVH’s European distribution centre in Venlo, Netherlands. Walking the floor with PVH’s logistics team gave us first-hand insight into their processes, capacity, and day-to-day challenges, knowledge that will shape the next phase of our collaboration. After the tour, both teams participated in a working session to define short-, mid-, and long-term priorities. We agreed on a series of immediate tests to streamline inbound flow, refine ordering cadence, and simplify packaging, all designed to cut lead times and boost efficiency on both sides. We also outlined future workshops to explore programmes such as Direct Fulfilment and other longer-term import options. The visit reinforced our commitment to supporting brands: partnership starts with understanding each brand’s unique operation and co-creating a strategy that’s tailored to fit, rather than a one-size-fits-all approach. Dunja Ehlert, Sr Director Sales E-commerce at PVH, shared: “Our supply chain collaboration with Amazon is already delivering meaningful results. The strong relationship between our teams drives joint success, and we’re excited for what’s next.” Reflecting on the day, Federico Bonacina, Sr Category Leader Apparel IT/ES at Amazon Fashion & Sports, shared: “This was more than a tour; it aligned priorities and sparked new ideas. Our shared goal is simple – streamline operations, cut lead times, and future-proof the supply chain by working side by side.” #FashionLogistics #Collaboration #Innovation #Strategy #SupplyChain