The latest AI-powered martech news and releases

What happens when AI Overviews mistakes you for a low-quality competitor that’s been stealing your content for years? You lose 95% of your organic search. And there’s nothing you can do about it. From the Tailored. Jeans blog:

“The most frustrating part is our inability to communicate this error to Google directly; there’s no human contact, only algorithms. However, we are writing this blog post precisely to inform Google that its excessive reliance on AI in search results is directly harming businesses like ours. You are stealing our content to summarize search queries without directing users back to our website, even knowing that AI can be fallible. Furthermore, by making incorrect connections through your “deep research,” you are obliterating the authority of trusted brands and effectively erasing them from the internet.”

Combine that with the results of a Pew Research study that came out this week:

“Google users who encounter an AI summary are less likely to click on links to other websites than users who do not see one. Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).

“Google users who encountered an AI summary also rarely clicked on a link in the summary itself. This occurred in just 1% of all visits to pages with such a summary. Google users are more likely to end their browsing session entirely after visiting a search page with an AI summary than on pages without a summary. This happened on 26% of pages with an AI summary, compared with 16% of pages with only traditional search results.”

Are AI Overviews good for anyone besides Google?

Here are this week’s AI-powered news and releases.

July 24, 2025

Alelo launched content navigators that scan and summarize media using AI, then direct users to relevant content based on their input.

Adform and Airtory partnered to bring Airtory’s interactive CTV ad formats into Adform’s global ad‑buying platform, letting customers plan, insert and optimize video ads across screens within one system.

AppsFlyer debuted an AI‑driven MCP that uses conversational queries to access marketing data, set goals and run campaigns without technical setup.

Bloomreach partnered with Snowflake to connect customer data from Snowflake into Bloomreach, enabling campaigns that use real‑time profiles and event data.

Botco AI expanded its generative AI suite with autonomous agents that process queries, access internal systems and deliver structured responses in enterprise apps.

Cloud Campaign released embeddable social media tools that let vertical SaaS platforms include white‑label management, scheduling, reporting and approvals in their UI.

CoSchedule added an AI insights assistant that analyzes social media performance data, spots trends and suggests next steps directly within its platform.

Cyabra launched a deepfake detection tool that integrates into its disinformation platform and scans images and videos for manipulation traces.

DataDome and Arc XP partnered to integrate DataDome’s bot detection into Arc XP’s CMS, supplying publishers with tools to monitor non‑human traffic and apply real‑time controls.

DeepL expanded real‑time voice translation in DeepL Voice by adding new languages (Mandarin, Ukrainian, Romanian) and productivity meeting features and announced upcoming integration with Zoom, which will stream live subtitles via a lightweight bot panel.

Ditans Group launched an AI marketing platform for small businesses that automates tasks like email, social posts and ads using prebuilt templates and workflows.

Flamel.ai launched social ad tools that automate campaign creation across franchise locations by generating local creative, targeting parameters and copy from a central interface.

Folloze announced general availability of generator agents that build personalized buyer experiences in real time by tailoring microsites and content flows.

Leadpages acquired Glorify, integrating design templates and asset tools into its landing‑page platform to give users a unified environment for visuals and conversions.

Lovart launched its design agent worldwide after exiting beta, letting users upload briefs or images and receive complete branding assets via a creative reasoning engine.

Markifact launched an AI marketing automation platform that pulls campaign data, generates reports, analyzes creative performance and automates campaign setups.

PostcardMania added a no‑code webhook integration to its PCM direct‑mail platform, letting CRM or software systems trigger automated mailings on event‑based data.

Sinch rolled out a next‑generation AI communications protocol that includes model‑context implementation for conversational messaging.

Triton Digital partnered with ekoz.ai to introduce AI‑generated host‑read podcast ads on its Spreaker platform by letting hosts submit voice samples and advertisers provide talking points, after which AI scripts are produced in the host’s voice and approved before air.

Treasure Data debuted its AI Agent Foundry, a no‑code tool built on Amazon Bedrock that uses its unified customer database (Diamond Record) to let users create, test and deploy AI agents in natural language for tasks like segmentation, journey orchestration or data quality checks.

Velo (by ZenBusiness) launched an AI‑driven startup assistant that guides business owners through LLC formation and early operations by tracking deadlines, offering step‑by‑step filing support and combining automation with live human review.

WisePPC introduced an open beta Amazon Ads optimization platform that automates campaign setup, targeting, bidding and reporting via a unified dashboard.

Wix launched AI Visibility Overview, a dashboard that tracks how often websites are cited by AI platforms, lets users manage AI response content and benchmarks their visibility.

Zoho introduced Zia LLM, its in‑house large language model (available in 1.3B, 2.6B and 7B‑parameter tiers), along with over 25 ready‑built Zia Agents, a no‑code Agent Studio and a model context protocol server for third‑party integration, all designed to operate within Zoho’s apps and data infrastructure.

July 17, 2025

ActiveCampaign launched WhatsApp Messaging, a tool for automating marketing and customer communication on WhatsApp. Businesses can use it to send messages, manage conversations, and run campaigns directly in the messaging platform.

AdGood partnered with Viant Technology to combine donated connected TV (CTV) ad inventory with Viant’s audience targeting tools. Nonprofits can use the combined platform to run targeted CTV campaigns at lower cost.

Attain released updates to its OutcomeHQ platform. The new version includes built-in purchase data from multiple retailers, the ability to create marketing audiences from those insights and send them to ad platforms, and an AI planning tool that suggests audience strategies based on natural language prompts or uploaded documents.

Auxia updated its Analyst Agent with real-time analytics and a natural language interface. Marketing teams can use it to ask questions about campaign performance and get immediate answers without needing a data science team.

Bloomerang added Journey Automation to its fundraising platform. Nonprofits can build communication flows based on donor actions using a visual builder, real-time performance tracking, and unified data from the platform.

Brand Networks launched Aimy, an AI advertising assistant for small and mid-sized businesses. Aimy supports campaign planning, ad buying across multiple platforms, performance alerts, and reporting. It also provides creative suggestions and uses past performance benchmarks.

CallRail introduced Conversion Signals, an AI feature that automatically tags calls that result in appointments. These tags can be used to improve ad targeting in Google Ads.

Chatmeter launched Pulse Ai: Competitive Intelligence. It provides multi-location businesses with real-time views of competitor activity by geography. Users can compare competitors at national, regional, or local levels and see where they have advantages or gaps.

CoSchedule released Insights Assistant, which gives real-time summaries of social media metrics. It helps users see which content is performing well and why, using AI-based analysis.

Cortex Synapse launched an Influence Intelligence platform. It shows which online content influences how AI systems respond to questions about brands and products.

Cyara released a new platform for customer experience testing. It combines AI validation, live monitoring, and no-code automation tools into one product for testing digital customer interactions.

HG Insights launched Market Analyzer and Copilot, which combine AI with user queries to perform market sizing, competitor tracking, and target account definition using data on technology use, buyer behavior, and company profiles.

Hootology launched HOOQZ, a generative AI market research tool. It is designed to scale qualitative research using automated analysis.

ImageKit expanded its image editing tools. The updates let developers automate edits using URL-based parameters and deliver brand-consistent visuals through its image and video API platform.

Natterbox introduced AI Assistants and AI Agents that integrate with Salesforce. AI Assistants handle routine customer questions. AI Agents complete full tasks like processing returns or scheduling appointments without needing a human.

Prescient AI released a model that identifies how top-of-funnel marketing affects revenue. It provides daily campaign-level forecasts, identifies multiple points of efficiency, and tracks cause-and-effect relationships between media and sales.

PromoRepublic launched PromoRepublic AI, which includes AI tools to manage marketing for franchises and chains. It helps coordinate marketing across locations, manage consistency, and adjust for local needs.

SearchStax launched Smart Answers for site search. It adds AI-generated summaries at the top of search results using the company’s own content index.

Smartcat released AI Agents that automate content creation and translation. Users can customize agent functions using a no-code tool, and a built-in assistant gives real-time support to staff. The system learns from human input to improve performance over time.

Streamforge launched a freemium influencer marketing platform with a new Audience Analysis tool. Brands can use it to find suitable creators using audience data.

Takeads launched Takedeals, an AI coupon feed platform. Publishers and developers can integrate the feed into their sites to offer deals and earn affiliate revenue.

Twilio added three features: Event Triggered Journeys in its customer engagement tool, EU email data residency for compliance, and WhatsApp Business Calling, which lets users switch from messaging to voice in customer conversations.

Unbounce added new AI tools to its platform. These include email summarization and reply features, inbox syncing, CRM integration, and over 100 landing page templates.

Viant Technology integrated with LG Ad Solutions to provide targeted CTV advertising. The update combines audience targeting, identity resolution, and contextual ad placement using Viant’s DSP and IRIS.TV’s classification system.

Vidnoz AI released Product Avatar and Interactive Avatar. Product Avatar creates a lifelike avatar holding a product using an image and avatar template. Interactive Avatar acts as a virtual assistant that can hold conversations, respond to questions, and use facial expressions in real time.

Vonage partnered with AWS to connect its Voice API to Amazon Nova Sonic. This integration adds speech-to-speech translation to make automated voice interactions sound more natural.

Wix.com released AI Visibility Overview. It tracks how often a website is cited in AI answers, monitors brand sentiment in AI-generated content, compares visibility with competitors, and shows AI-driven web traffic.

Zendesk acquired HyperArc, which makes a platform for real-time analytics. Its HyperGraph engine processes customer service data and generates insights using generative AI.

July 10, 2025

Airship launched Airship AI Agents. These are specialized agents that automate the creation, testing and optimization of the customer experience.

Amplitude acquired Kraftful, a startup that focuses on Voice of Customer. This acquisition combines customer feedback to provide a complete view of customer needs. This helps teams create better products and digital experiences.

Auxia introduced changes to its Analyst Agent, a part of its Customer Journey Orchestration Platform. The Analyst Agent connects to Auxia’s AI Decisioning engine and optimization systems. It finds reasons for performance outcomes, even for specific audiences or creative options. It also learns from how users interact with it over time. This builds a collection of team insights, leading to more informed decisions.

Bevy launched its Engagement Hub, a collection of tools for its enterprise community platform. This hub includes new tools like a community knowledge agent, a gamification agent, a content creation agent, and a moderation agent. It also includes Intros AI’s engine. Enterprises can use these tools to get answers on demand, manage content, and set up one-on-one introductions between members who have similar goals or interests.

CallRail released conversion signals, a new feature that uses AI. This feature automatically marks calls that result in appointments. This lets marketers see which leads are successful and then find similar leads. These signals can connect with Google Ads to find more leads.

ContentWise added AI agents to its UX Engine platform, calling this the ContentWise Agent Engine. These AI agents are software units that perform tasks and make decisions based on user goals. They connect to various other tools and services.

Collectively and Jellyfish launched Chorus, a creator marketing strategy solution. Chorus measures how well creator content matches the brand qualities that large language models (LLMs) use when suggesting products. It shows brands how LLMs like Llama and Gemini see them compared to other companies. It also provides strategies to improve these views using specific creator content.

Natterbox launched AI Assistants and AI Agents. AI Assistants handle routine customer questions, such as frequently asked questions or order status checks. AI Agents can complete entire tasks, like processing refunds, scheduling appointments, or cancelling orders, without human involvement.

Rep Data launched Second Shield, a new feature that works with its Research Defender fraud prevention software. This feature uses machine learning to identify fraud. It uses a continuously updated reconciliation warehouse, decision-tree models, and anomaly detection. It finds subtle patterns that indicate fraud and blocks them.

Smartcat launched its expert-enabled AI Agents for its enterprise AI platform. These agents automate the entire global content process. They create and translate content quickly using pre-built agents. Users can customize agent abilities with a no-code Agent Builder. The Skills Graph learns and grows with the business through human and agent teamwork, making all AI Agents perform like the most skilled employees. It also provides real-time, AI-driven guidance to support human-agent work.

July 3, 2025

AiOpti Media launched a system that brings together data, media, marketing attribution, and measurement in one place. It includes tools for identifying audience segments, resolving anonymous web traffic into verified IDs without cookies, and tracking offline results like store visits and card transactions. The platform also runs ads across multiple channels including connected TV, audio, display, and more, and analyzes which combinations of audiences and channels drive business outcomes.

CommBox introduced CommSite, a system that turns websites into AI-driven conversations. It responds to customer questions in real time using its own AI technology and large language models. Unlike basic site search tools, it can access gated information and respond with more accurate answers.

Creatopy  launched Live Data, a feature that connects ads to real-time data feeds. After setting up a design template, users can run ads that update automatically based on variables like pricing, availability, or sports odds. This is useful for industries such as iGaming or retail, where ad content needs to reflect current information without manual changes.

Grammarly announced plans to acquire Superhuman, an email application that uses AI to shorten response times and reduce the amount of time spent managing email.

Hightouch released Adaptive Identity Resolution, a new feature in its data platform. It matches fragmented customer data into profiles using a mix of strict and flexible matching methods. This setup helps businesses use customer profiles across different scenarios from one central project.

Idomoo launched AI Video Ads through its Lucas video creation system. Users can make video ads using prompts or source material like documents and product catalogs. The system supports features such as customizable voiceovers, avatars, and interactive elements, and it can create multiple versions of a video for different formats or languages.

Imperium AI released the Copilot Suite, a group of tools designed to automate PR, content marketing, and social media tasks. The tools are designed to generate and manage content across different channels without requiring manual effort or added staff.

Integral Ad Science partnered with Snap and Lumen Research to measure how users pay attention to Snapchat ads. The new system combines eye-tracking data with ad quality scores to give advertisers a specific attention score within IAS’s analytics platform.

Metricool launched MetriLAB AI, a feature that uses Model Context Protocol (MCP) to connect its platform with Claude AI. The integration is designed to support tasks related to social media management. Users can input a prompt to compare competitors, review campaign performance, plan and translate posts across languages and accounts, check scheduled content, and review growth reports.

Monetate acquired SiteSpect to expand its capabilities in personalization and testing. The combined platform supports website and mobile personalization, real-time testing without delays, and consistent user experiences across different channels including stores and customer service. It is also designed for use in industries that require transparency and data control.

Tila, developed by Tovie Mobile, is a workspace tool that uses multiple AI agents to work with users on an infinite digital canvas. Users can manage tasks across text, images, code, audio, and video, not through chat prompts but through shared interaction with the AI agents.