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Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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July 16, 2025

Guide to Measuring Incrementality: Towards a More Structured Approach in Retail Media

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July 15, 2025

Retail & Commerce Media Best Practice Bitesize Overviews

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July 15, 2025

IAB Europe's Attitudes to Retail Media Report 2025

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July 15, 2025

IAB Europe’s Updated 101 Guide to Retail Media - July 2025

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July 14, 2025

[Watch on Demand] A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

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July 3, 2025

Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint

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June 13, 2025

TikTok Partners with Scope3 to Help Clients Transparently Measure and Reduce Ad Campaign Emissions

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June 12, 2025

[Watch on Demand] Retail Media Certification Virtual Townhall

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June 12, 2025

Navigating Uncertainties: New SeenThis Marketer’s Guide to Steering Through Change

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June 6, 2025

New Microsoft Advertising Guide on How to Win When AI is Changing Everything

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June 5, 2025

[Watch on Demand] IAB Europe Explores AI with Microsoft Advertising

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June 2, 2025

IAB Europe Releases DSA Transparency Implementation Guidelines 1.1

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