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Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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July 16, 2025

Guide to Measuring Incrementality: Towards a More Structured Approach in Retail Media

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July 15, 2025

IAB Europe’s Updated 101 Guide to Retail Media - July 2025

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April 22, 2025

Creativity Pays: Drive ROI Through Return on Creative with TikTok & IAB Europe

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April 17, 2025

IAB Europe’s Guide to Sponsored Products

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March 6, 2025

IAB Europe Guide to Native Ad Formats for Retail Media Networks

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November 21, 2024

IAB Europe’s Bitesize Guide to Connected TV (CTV)

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October 17, 2024

IAB Europe's Guide to Omnichannel Retail Media

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July 11, 2024

BVDW Release Market Landscape - Retail Media

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June 27, 2024

IAB Europe’s Updated 101 Guide to Retail Media - June 2024

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June 26, 2024

Towards an Inclusive, Safe, and Innovative Digital Europe: IAB Europe’s Guiding Principles for the New EU Institutional Mandate

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May 10, 2024

IAB Spain Presents its Sustainability Digital Advertising Guide 2024

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March 14, 2024

IAB Europe's Guide to the Corporate Sustainability Reporting Directive (CSRD)

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