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Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Shares Positions on GDPR and ePrivacy Simplification

Lauren Wakefield
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23/07/2025
23rd July, 2025, Brussels, Belgium - As part of the European Commission's ongoing efforts to reduce regulatory burden and strengthen […]
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Entries Now Open for the 2025 MIXX Awards Europe

Lauren Wakefield
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18/07/2025
Celebrating Future Proof Creativity in Digital Advertising 18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch […]
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IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, and Opportunities

Lauren Wakefield
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15/07/2025
Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]
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Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

Lauren Wakefield
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14/07/2025
BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]
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Announcing the New Chair and Vice Chair of IAB Europe’s Policy Committee

Lauren Wakefield
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11/06/2025
IAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new […]
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Announcing the Chair and Vice Chair of IAB Europe’s New Advertising & Media Committee

Lauren Wakefield
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05/06/2025
Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry […]
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Blog

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Driving Media Decarbonisation Through Precision: GMSF v1.2 and the Power of Contributed Data

Lauren Wakefield
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22/07/2025
In this blog post, Andrei Baragan, CTO, Cedara, and IAB Europe’s Data Analyst & Sustainability Lead, Dimitris Beis, explore how […]
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Top 5 Trends Defining European Retail Media in 2025 and How You Can Help Shape the Future

Lauren Wakefield
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22/07/2025
Our latest Attitudes to Retail Media Report was released last week. And it’s our most comprehensive look at the state […]
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Looking Back at Interact 2025: Q&A Video Series with Our Speakers

Lauren Wakefield
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21/07/2025
Interact 2025 once again brought Europe’s digital advertising community together for two days of inspiration, insight, and interaction,  and what […]
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Bridging the Gaps in Retail Media Measurement: IAB Europe Supports Collaboration Following Findings of a UK Study into Retail Media From ISBA & Mediasense 

Lauren Wakefield
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16/07/2025
Now exceeding €10bn in advertising spend* across Europe, the rapid rise of Retail Media is unlocking new opportunities for brands […]
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A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

Nicole Laleva
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14/07/2025
On 3rd July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of […]
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Sneak Preview: Retail Media Impact Summit, Amsterdam - 24th September, 2025

Lauren Wakefield
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11/07/2025
Our inaugural Retail Media Impact Summit is set to bring together 150 senior decision‑makers on the 24th September! From leading […]
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