How to set up your first Google Ads campaign
Discover how Google Ads works and how to create, set up, and launch a Google Ads campaign. Give us your goal, upload your assets, choose your audience and budget, then let Google’s AI find the most effective ad combinations for your business.
Set up your Google Ads campaigns in 5 simple steps
Add your business info
Start by adding your business name and website. If you have them, link your existing Google accounts for faster campaign setup and get tailored recommendations along the way.
Select your campaign goal
Choose your primary conversion goal like driving sales, generating new leads, or building brand awareness. We’ll hone in on the right campaign types to help you reach your goal.
Create your ad
Add your campaign assets and preview your keywords, images, logos, and videos in different ad formats. Google’s AI will then find the best performing ad combinations to multiply campaign results for your goal.
Choose your audience and budget
Tell us the audience you’d like to target. Google will use it as a starting point to recommend keywords using Google keyword tools and expand your reach. Get budget recommendations that work for you.
Finalize and launch your campaign
Confirm your payment details and submit your campaign to go live. If you’re optimizing for online conversions, be sure to set up conversion tracking before you even go live.
Get started today with Google Ads
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Learn how to maximize results with Google Ads
Launching your Google Ads campaign is just the beginning. Learn how to monitor your performance, make improvements, and get the most out of your investment.
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How to set up Google Ads checklist
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Multiply your results with Performance Max
Frequently asked questions
You are in complete control of your budget. There’s no minimum ad spend, and you can set a daily or monthly cap that works for your business. For more detailed projections, you can use the Performance Planner tool within Google Ads to explore how different budget levels might impact your results.
To ensure your ads marketing budget is effective, you can focus on three key actions:
• Measure results: Use conversion tracking to see which ads drive your most valuable results.
• Automate bidding: Apply that data with Smart Bidding to automatically optimize your budget for your goals.
• Refine targeting: Use audience and location settings to focus your ad spend on the specific people you want to reach.
• Measure results: Use conversion tracking to see which ads drive your most valuable results.
• Automate bidding: Apply that data with Smart Bidding to automatically optimize your budget for your goals.
• Refine targeting: Use audience and location settings to focus your ad spend on the specific people you want to reach.
The accuracy of your conversion tracking is what allows you to measure your return on investment and confidently manage your budget. You can improve the accuracy of your conversion tracking by verifying a few key parts of your setup:
1. Confirm your tracking tag is installed correctly on every page of your website.
2. Review the settings for each conversion action in your Google Ads account to ensure they match your measurement goals.
3. Test the process yourself to see if a conversion is recorded as expected.
1. Confirm your tracking tag is installed correctly on every page of your website.
2. Review the settings for each conversion action in your Google Ads account to ensure they match your measurement goals.
3. Test the process yourself to see if a conversion is recorded as expected.
You have a toolkit of targeting options to control where your ads appear and who sees them. Think of the following as a series of levers you can pull:
• Choose your keywords: This is the foundation for Search ads. Your ads show when people search for these terms.
• Pick your placements: For ads on websites and apps, you can select specific sites, YouTube channels, or apps where you want your ads to run.
• Define your audience: Reach people based on their interests, demographics, or previous interactions with your business (like visiting your website).
• Set your location and language: For any campaign, you can target entire countries, specific cities, or even a radius around your business
• Choose your keywords: This is the foundation for Search ads. Your ads show when people search for these terms.
• Pick your placements: For ads on websites and apps, you can select specific sites, YouTube channels, or apps where you want your ads to run.
• Define your audience: Reach people based on their interests, demographics, or previous interactions with your business (like visiting your website).
• Set your location and language: For any campaign, you can target entire countries, specific cities, or even a radius around your business
While both help you reach customers on Google, Standard Google Ads and Local Services Ads work in different ways. Here’s a breakdown of the key differences:
Standard Google Ads:
• Are customizable text ads you create that appear within search results.
•Operate on a pay-per-click (PPC) model, where you pay when someone clicks your ad.
• Are available to any business with a Google Ads account.
Local Services Ads:
• Appear in a distinct box at the top of the page with a “Google Verified” badge.
• Use a pay-per-lead model, so you only pay for qualified customer contacts.
• Are only available to eligible service providers who pass a screening process.
Standard Google Ads:
• Are customizable text ads you create that appear within search results.
•Operate on a pay-per-click (PPC) model, where you pay when someone clicks your ad.
• Are available to any business with a Google Ads account.
Local Services Ads:
• Appear in a distinct box at the top of the page with a “Google Verified” badge.
• Use a pay-per-lead model, so you only pay for qualified customer contacts.
• Are only available to eligible service providers who pass a screening process.