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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Get more local customers, whatever your business

A local ad shows a dentist reviewing a chart near a patient in a chair.
A local ad shows a realtor working on a laptop.
A local ad shows a claims adjuster holding a table while wearing an orange safety jacket.
A local ad shows an electrician with long wavy hair standing next to a breaker  box.

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Maximize visibility in local search and build confidence with the Google Verified badge. With Local Services Ads, you only pay for customers — not clicks.

A local ad shows a dentist reviewing a chart near a patient in a chair.
A local ad shows a realtor working on a laptop.
A local ad shows a claims adjuster holding a table while wearing an orange safety jacket.
A local ad shows an electrician with long wavy hair standing next to a breaker  box.

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What services do you offer?

We’ll show you how to stand out in Google’s local listings when customers are looking for the services you offer. If you aren’t in any of these eligible industries below, try Google Ads.
Homeex. plumbing, contracting, moving
Businessex. lawyers, accounting, real estate
Health Healthex. dentist, optometrist, primary care
Learning Learningex. preschool, tutoring, first aid training
Care Careex. child care, pet training, animal shelter
Wellness Wellnessex. massage, yoga studio, personal training
Beauty Beautyex. aesthetician, hair stylist, lash extensions
Automotive Automotiveex. mechanics, installers, body shops

Attract more local customers
to your business

A search query and local services ad for electricians nearby.

Stand out on Google

Get discovered by more customers in your service area. Local Services Ads give you prime placement for Google Searches by local customers, helping you make the most of your budget.

A Local Services ad for a plumbing service.

Inspire confidence with new customers

Displaying the Google Verified Badge on your Google Business Profile helps encourage first-time customers to choose your business with confidence.

Help local customers find you

Use local advertisements to connect with local customers when they need you the most. Local Services Ads helps you book more jobs and generate new leads in the communities you serve.

Pay for results — not clicks

Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Attract more customers to your home services business

A search query and local services ad for electricians nearby.

Stand out on Google

Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by getting your home services to only show up in local search.

A Local Services ad for a plumbing service.

Inspire confidence with new customers

Displaying the Google Verified Badge on your Google Business Profile helps encourage first-time customers to choose your business with confidence.

A local ad for an electrician, which includes a button to schedule a visit.

Help local customers find you

Use local advertisements to connect with local customers when they need home services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

A search query and local services ad for a home cleaning service with a call button.

Pay for results — not clicks

Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Eligible home services

View the list of home services eligible for a Google Verified badge.

  • Appliance repair
  • Carpenter
  • Carpet cleaning
  • Countertop pro
  • Drain expert
  • Electrician
  • Fencing pro
  • Flooring pro
  • Foundations pro
  • Garage door
  • General contractor
  • Handyman
  • Home inspector
  • Home insulation
  • Home security
  • Home theater
  • House cleaning
  • HVAC
  • Junk removal
  • Landscaper
  • Lawn care
  • Locksmith
  • Moving services
  • Painter
  • Pest control
  • Plumber
  • Pool cleaning
  • Pool contractor
  • Roofing
  • Sewage system
  • Siding pro
  • Snow removal
  • Solar Energy
  • Tree services
  • Water damage restoration
  • Window cleaning
  • Window repair

Attract more clients
to your business services

A search query and local services ad on mobile for family law firms nearby.

Stand out on Google

Show up on Google Search and get discovered by more clients with Local Services Ads. Make the most of your budget by getting your business services to only show up in local search.

A local ad for a family law office, which includes a button to schedule a visit.

Inspire confidence with new customers

Displaying the Google Verified Badge on your Google Business Profile helps encourage first-time customers to choose your business with confidence.

A search query and local services ad for realtors nearby.

Help local customers find you

Use local advertisements to connect with local customers when they need business services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

A search query and local services ad for tax lawyers nearby.

Pay for results — not clicks

Only pay when potential clients get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Eligible business services

View the list of business services eligible for a Google Verified badge.

  • Bankruptcy lawyer
  • Business lawyer
  • Cellphone and Laptop Repair
  • Contract lawyer
  • Criminal lawyer
  • Disability lawyer
  • DUI lawyer
  • Estate lawyer
  • Family lawyer
  • Financial planner
  • Immigration lawyer
  • IP lawyer
  • Labor lawyer
  • Litigation lawyer
  • Malpractice lawyer
  • Personal injury lawyer
  • Real estate agent
  • Real estate lawyer
  • Storage
  • Tax lawyer
  • Tax specialist
  • Traffic lawyer

Attract more clients to your healthcare services

A search query and local services ad for dermatologists nearby.

Stand out on Google

Show up on Google Search and get discovered by more clients with Local Services Ads. Make the most of your budget by getting your business services to only show up in local search.

A mobile screen displays a local ad for a medical clinic.

Inspire confidence with new customers

Displaying the Google Verified Badge on your Google Business Profile helps encourage first-time customers to choose your business with confidence.

A search query and local services ad for dieticians nearby.

Help local customers find you

Use local advertisements to connect with local customers when they need healthcare most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

A search query and local services ad for primary care doctors nearby.

Pay for results — not clicks

Only pay when potential clients get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Health

Eligible health services

View the list of health services eligible for a Google Verified badge.

  • Allergist
  • Chiropractor
  • Dentist
  • Dermatologist
  • Dietitian
  • Ophthalmologist
  • Optometrist
  • Orthodontist
  • Physical therapist
  • Podiatrist
  • Primary care

Attract more students
to your learning services

A search query and local services ad for massage schools nearby.

Stand out on Google

Show up on Google Search and get discovered by more clients with Local Services Ads. Make the most of your budget by getting your business services to only show up in local search.

A mobile screen displays a local ad for a teachers staffing agency.

Inspire confidence with new customers

Displaying the Google Verified Badge on your Google Business Profile helps encourage first-time customers to choose your business with confidence.

A search query and local services ad for tutors nearby.

Help local customers find you

Use local advertisements to connect with local customers when they need learning services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

A search query and local services ad for driving schools nearby.

Pay for results — not clicks

Only pay when you get high-quality leads through your ads on Local Services Ads, so you can focus on real results for your business.

Learning

Eligible learning services

View the list of learning services eligible for a Google Verified badge.

  • Beauty school
  • Dance instructor
  • Driving instructor
  • Language instructor
  • Massage school
  • Preschool
  • Tutor

Attract more customers
to your care services

A search query and local services ad for pet grooming nearby.

Stand out on Google

Show up on Google Search and get discovered by more clients with Local Services Ads. Make the most of your budget by getting your business services to only show up in local search.

A mobile screen displays a local ad for a childcare facility.

Inspire confidence with new customers

Displaying the Google Verified Badge on your Google Business Profile helps encourage first-time customers to choose your business with confidence.

A search query and local services ad for animal rescues nearby.

Help local customers find you

Use local advertisements to connect with local customers when they need care services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

A search query and local services ad for childcare nearby.

Pay for results — not clicks

Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Care

Eligible care services

View the list of care services eligible for a Google Verified badge.

  • Animal shelter/rescue
  • Child care
  • Funeral home
  • Pet adoption
  • Pet boarding
  • Pet grooming
  • Pet training
  • Veterinarian

Attract more customers
to your wellness services

A search query and local services ad for weight loss centers nearby.

Stand out on Google

Show up on Google Search and get discovered by more clients with Local Services Ads. Make the most of your budget by getting your business services to only show up in local search.

A mobile screen displays a local ad for a fitness studio.

Inspire confidence with new customers

Displaying the Google Verified Badge on your Google Business Profile helps encourage first-time customers to choose your business with confidence.

A search query and local services ad for personal trainers  nearby.

Help local customers find you

Use local advertisements to connect with local customers when they need wellness services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

A search query and local services ad for yoga studios nearby.

Pay for results — not clicks

Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Wellness

Eligible wellness services

View the list of wellness services eligible for a Google Verified badge.

  • Acupuncturist
  • First aid training
  • Personal trainer
  • Weight loss center
  • Yoga studio

Attract more customers
to your beauty services

A search query and local services ad for hair stylists nearby.

Stand out on Google

Show up on Google Search and get discovered by more clients with Local Services Ads. Make the most of your budget by getting your business services to only show up in local search.

A mobile screen displaying a local ad for a hair salon.

Inspire confidence with new customers

Displaying the Google Verified Badge on your Google Business Profile helps encourage first-time customers to choose your business with confidence.

A search query and local services ad for nail salons nearby.

Help local customers find you

Use local advertisements to connect with local customers when they need beauty services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

A search query and local services ad for hair colorists nearby.

Pay for results — not clicks

Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Beauty

Eligible beauty services

View the list of beauty services eligible for a Google Verified badge.

  • Barber shops
  • Hair removal
  • Hair salon
  • Nail salon
  • Piercing studio

Attract more customers
to your automotive services

A search query and local services ad for autobody shops nearby.

Stand out on Google

Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by only showing up in your local area.

A mobile screen displaying a local car mechanic ad.

Inspire confidence with new customers

Displaying the Google Verified Badge on your Google Business Profile helps encourage first-time customers to choose your business with confidence.

A search query and local services ad for towing services nearby.

Help local customers find you

Use local advertisements to connect with local customers when they need you the most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

A search query and local services ad for tire shops nearby.

Pay for results — not clicks

Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Automotive

Eligible automotive services

View the list of automotive services eligible for a Google Verified badge.


  • Auto body shop
  • Auto repair shop
  • Car wash and detailing
  • Tire shop
  • Towing

Learn how Local Services Ads works

Discover how easy it is to get started in a few simple steps. To get a comprehensive guide on growing your business with Local Services Ads, see our article on growing your business online.
Tell us about your business
Start by adding your business name, service type, location, and cover off on all the basics.

Stay in control of your spending

Use our budget tool for a cost estimate based on the number of leads you want every month. You only pay when a customer contacts you, and once you’re set up, you can come back to adjust your ads anytime.

Calculate your budget

Select your industry
  • Acupuncturist
  • Allergist
  • Animal shelter
  • Appliance repair
  • Architect
  • Audiologist
  • Auto body shop
  • Auto repair shop
  • Bankruptcy lawyer
  • Barber shop
  • Beauty school
  • Business lawyer
  • Car repair
  • Car wash and detailing
  • Carpenter
  • Carpet cleaning
  • Cellphone and laptop repair
  • Child care
  • Chiropractor
  • Contract lawyer
  • Countertop pro
  • Criminal lawyer
  • Dance instructor
  • Dentist
  • Dermatologist
  • Dietitian
  • Disability lawyer
  • Drain expert
  • Driving instructor
  • Dui lawyer
  • Electrician
  • Estate lawyer
  • Event planner
  • Family lawyer
  • Fencing pro
  • Financial planner
  • First aid trainer
  • Flooring pro
  • Foundation pro
  • Funeral home
  • Garage door pro
  • General contractor
  • Hair removal
  • Hair salon
  • Handyman
  • Home inspector
  • Home insulation
  • Home security
  • Home theater
  • House cleaner
  • HVAC
  • Immigration lawyer
  • Insurance agency
  • Interior designer
  • Ip lawyer
  • Junk removal
  • Labor lawyer
  • Landscaper
  • Language instructor
  • Lawn care
  • Lawyer
  • Litigation Lawyer
  • Locksmith
  • Malpractice lawyer
  • Massage school
  • Massage therapist
  • Medical spa
  • Mover
  • Nail salon
  • Occupational therapist
  • Ophthalmologist
  • Optometrist
  • Orthodontist
  • Orthopedic surgeon
  • Painter
  • Personal injury lawyer
  • Personal trainer
  • Pest control
  • Pet adoption
  • Pet boarding
  • Pet grooming
  • Pet trainer
  • Photographer
  • Physiotherapist
  • Piercing studio
  • Plastic surgeon
  • Plumber
  • Podiatrist
  • Pool cleaner
  • Pool contractor
  • Preschool
  • Primary Care
  • Real estate agent
  • Real estate lawyer
  • Roofer
  • Sewage pro
  • Siding pro
  • Snow removal
  • Solar energy contractor
  • Storage
  • Tattoo studio
  • Tax lawyer
  • Tax specialist
  • Tire shop
  • Towing
  • Towing pro
  • Traffic lawyer
  • Tree service
  • Tutor
  • Veterinarian
  • Videographer
  • Water damage
  • Weight loss service
  • Window cleaner
  • Window repair
  • Windshield repair pro
  • Yoga instructor
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Get more customers and grow your business

Start now or call to get personalized set-up support from a Google specialist.

Frequently asked questions

Local Services Ads vs Google Ads: What's the difference?

Standard Google Ads are customizable, pay-per-click text ads open to any business. In contrast, Local Services Ads are pay-per-lead listings for verified local service providers, which appear at the top of the page and feature a Google Verified badge. Learn how to choose between LSA and standard Google Ads.

What are Google Local Services Ads?

Google Local Services Ads help connect your local business with local customers who search for services you offer on Google. You can receive leads, like calls and emails, directly from potential customers. Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.

What are Google Local Services Ads?

Based on the services you offer, Local Services Ads gives your business the opportunity to feature prominently in Google Search results in the areas you choose. Potential customers can click or tap on your ad to either call you, send you a message request, or schedule a booking directly. Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.

What types of local service businesses are eligible for Local Services Ads?

Local Service businesses include businesses within the service categories of home, business, health, learning, care, wellness, beauty, and more. To check eligibility or to see a list of business types, visit the Getting started with Local Services Ads help page.

How much does Google Local Services Ads cost?

You choose the budget that works for your business based on the number of new leads you want every week. You can adjust your monthly budget whenever you need to. You only pay when potential customers get in touch through your ads on Local Services Ads. Estimate your ad budget by visiting the calculator tool found on the Local Services Ads homepage.

How do I set up Google Local Services Ads?

When you sign up for Local Services Ads, you’ll provide your business information, such as your business hours, service area, and services offered.

To advertise your business on Google and receive leads directly from potential customers, all businesses must pass Google’s screening and verification process. Once successfully verified, your business will earn the Google Verified badge. This badge is a signal of your business’s credibility, helping you build a trusted reputation online and instill confidence in customers ready to take action. It will show alongside details of the specific verification checks your business has passed, adding an extra layer of transparency.

Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.