Drive better results with Performance Max
Reach the right audience wherever they’re browsing with Performance Max, an all-in-one campaign type to find interested customers across every Google channel.
The best of Google, all-in-one
One campaign, every Google channel
With a single Google Ads Performance Max campaign, reach the customers most likely to buy from you wherever they’re browsing — on Search, YouTube, Gmail, Maps, Display and Discovery
Connect with consumers that are ready to buy
Using Performance Max best practices, you can boost conversions and sales. Performance Max campaigns automate your bidding and determine where your ads show up so you can reach customers when they’re most likely to buy, maximizing your ROI with higher-converting ads.
Combine your expertise with Google AI
You provide your marketing goal, ad assets, and budget, and Performance Max uses Google AI to get your ad in front of the right customers, at the right time.
Grow your business with Google Ads
Drive growth and maximize your return. See how these businesses succeed with Performance Max campaigns.
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Rothy’s multiplies results and scales creative expertise with Performance Max campaigns
Performance Max enabled Rothy’s to share its powerful sustainability story with a wider audience. By automating the use of their video and imagery across Google’s channels, they successfully reached more customers who value sustainable products, helping grow conversions by 60% and revenue by 59%. -
discovery+ multiplies their insights to scale growth using Performance Max
Discovery+ adopted Performance Max to solve the challenges of manual budget allocation across siloed campaigns. This single, holistic optimization strategy took the guesswork out of media buying, leading to a 21% decrease in cost-per-acquisition (CPA) compared to their previous non-branded search campaigns. -
ManyPets innovates and boosts results using Performance Max best practices
To replace manual campaigns that put too much demand on their team, ManyPets turned to Performance Max for a more efficient, automated solution. This freed them up to focus on high-level strategy while the campaign drove a 21% increase in sales.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with Performance Max campaigns
Use these Performance Max best practices to learn how to create successful Performance Max campaigns
Define your goals
Whether you’re driving online sales, leads or store visits – share what types of conversions Performance Max campaigns should optimize for and set values to indicate which conversions are worth the most to your business.
Provide as many high-quality creative assets as possible
Share who your most valuable audiences are
Learn how Performance Max works
Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
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Learn more
Search ads
Show up when people search for businesses like yours on Google and only pay when they click. -
Learn more
Demand Gen campaigns
Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action. -
Learn more
YouTube ads
Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.
Frequently asked questions
Performance Max uses Google AI to help you find customers across all of Google’s channels: YouTube, Display, Search, Discover, Gmail, and Maps. You provide the campaign with your conversion goals, budget, and a variety of creative assets (including text, images, and videos). Performance Max then automates bidding and targeting to help achieve your goals, all from a single, unified campaign.
Performance Max is a goal-based campaign that allows advertisers to use all of their Google Ads inventory in a single campaign. Performance Max helps you drive results based on your conversion goals, helping deliver more conversions and value by optimizing ad performance in real-time and across channels using Smart Bidding. Learn more about Performance Max by visiting the About Performance Max campaigns help page.
You can create a single, easy-to-manage Performance Max campaign to promote your products or services by starting with a goal. Learn how to set up and manage a successful Performance Max by visiting the Create a Performance Max campaign help page.
You can optimize your Performance Max campaign by focusing on three key inputs:
• High-quality creative: Provide a wide variety of text, image, and video assets.
• Audience signals: Add your customer lists or website visitor data to guide the AI.
• Accurate conversion tracking: Ensure your conversion measurement is set up accurately.
• High-quality creative: Provide a wide variety of text, image, and video assets.
• Audience signals: Add your customer lists or website visitor data to guide the AI.
• Accurate conversion tracking: Ensure your conversion measurement is set up accurately.
With Performance Max, you get more transparent insights like rising search trends with Performance Max. With Google’s real-time understanding of consumer intents and preferences, Performance Max can unlock new customer segments you may not have access to with a different campaign type. Performance Max asset reporting can help you understand which creatives are impacting performance and help you optimize campaign creatives to drive ROI. Learn more about Performance Max by visiting the About Performance Max campaigns help page.
Yes, Google AI powers Performance Max to maximize your campaign’s results. Google AI is used across bidding, budget optimization, audiences, creatives, attribution, and more. They’re all informed by your specific advertising objective, your creative assets, audience signals, and optional data feeds you provide. Learn more about Performance Max by visiting the About Performance Max campaigns help page.
The best practice is to consolidate campaigns into Performance Max to give the AI more data. However, separate campaigns might make sense for specific business goals that require more granular control or different settings. For example:
• Customizing ad assets for different countries or languages.
• Managing dedicated budgets and targets for seasonal promotions.
• Setting different performance targets (CPA/ROAS) for various business goals.
• Maintaining precise keyword control or brand protection.
• Customizing ad assets for different countries or languages.
• Managing dedicated budgets and targets for seasonal promotions.
• Setting different performance targets (CPA/ROAS) for various business goals.
• Maintaining precise keyword control or brand protection.