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WO2018145637A1 - Procédé et dispositif d'enregistrement de comportement de navigation internet, et terminal utilisateur - Google Patents

Procédé et dispositif d'enregistrement de comportement de navigation internet, et terminal utilisateur Download PDF

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Publication number
WO2018145637A1
WO2018145637A1 PCT/CN2018/075599 CN2018075599W WO2018145637A1 WO 2018145637 A1 WO2018145637 A1 WO 2018145637A1 CN 2018075599 W CN2018075599 W CN 2018075599W WO 2018145637 A1 WO2018145637 A1 WO 2018145637A1
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WO
WIPO (PCT)
Prior art keywords
page
behavior
resource
website
user
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PCT/CN2018/075599
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English (en)
Chinese (zh)
Inventor
吴伟勇
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广州市动景计算机科技有限公司
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Publication of WO2018145637A1 publication Critical patent/WO2018145637A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the present invention relates to the field of user interest portrait technology, and in particular, to a method, device, and user terminal for recording online behavior.
  • User portrait technology is a technique for abstracting a tagged user model through the user's social attributes, action behaviors or hobbies.
  • the online behavior can effectively reflect the user's habits or hobbies, and the collection of online behavior is a vital part of the user's portrait.
  • the data generated by the user's online behavior is collected indiscriminately, including useless behavior data that does not reflect the user's true habits or hobbies (such as pages that are not intentionally clicked), and thus collects The data is cumbersome, causing great interference to data transmission and data analysis, resulting in inaccurate user images.
  • an object of the present invention is to provide a method for recording an online behavior, which is applied to a user terminal communicatively connected to a server, the method comprising:
  • the vertical website is a website providing specific domain information or related services
  • the identification rule matching the vertical website is searched from the identification rules pre-stored by the user terminal;
  • Another object of the present invention is to provide an online behavior recording apparatus for a user terminal that is communicatively coupled to a server, the apparatus comprising:
  • a detecting module configured to detect, when a website is opened in the browser, whether the website is a pre-defined vertical website, and the vertical website is a website that provides specific domain information or related services;
  • the identification rule matching module is configured to: when the website opened in the browser is a vertical website, search for an identification rule matching the vertical website from the identification rule prestored by the user terminal;
  • a behavior record module configured to identify and record data generated by an operation behavior of the user on the vertical website according to the identification rule, and generate a preset format online according to the data generated by the operation behavior and the user identity information of the user terminal.
  • Behavior record file
  • a sending module configured to send the online behavior record file to the server for a user portrait.
  • Another object of the present invention is to provide a user terminal that is communicatively coupled to a server, the user terminal comprising:
  • An online behavior recording device the online behavior recording device being installed in the memory and comprising one or more software function modules executed by the processor, the device comprising:
  • a detecting module configured to detect whether the website is a predefined vertical website when the website is opened in the browser, and the vertical website is a website that provides specific domain information or related services;
  • a behavior record module configured to identify and record data generated by an operation behavior of the user on the vertical website according to the identification rule, and generate a preset format online according to the data generated by the operation behavior and the user identity information of the user terminal.
  • Behavior record file
  • a sending module configured to send the online behavior record file to the server for a user portrait.
  • Another object of the present invention is to provide a method for recording an online behavior, which is applied to a server, and the server is in communication with the user terminal provided by the present invention.
  • the server includes a data for recording various types of Internet lines of the user and a database for weighting the online behavior; the method includes:
  • Another object of the present invention is to provide an online behavior recording apparatus, which is applied to a server, and the server is communicably connected to the user terminal provided by the present invention.
  • the server includes a data for recording various types of Internet lines of the user and
  • the device includes:
  • a data acquisition module configured to receive an online behavior record file sent by the user terminal, analyze and obtain data generated by the user's online behavior in the online behavior record file, and store the data in the database;
  • the weight update module is configured to update the weight value of the online behavior in the database according to the data generated by the online behavior.
  • the present invention has the following beneficial effects:
  • FIG. 1 is a schematic diagram of interaction between a user terminal and a server according to an embodiment of the present invention
  • FIG. 2 is a schematic diagram of a user terminal according to an embodiment of the present invention.
  • FIG. 3 is a flowchart of a method for recording an online behavior according to an embodiment of the present invention
  • FIG. 5 is a schematic diagram of an online behavior device according to an embodiment of the present invention.
  • FIG. 6 is a second flowchart of a method for recording an online behavior according to an embodiment of the present invention.
  • FIG. 7 is a second schematic diagram of an online behavior device according to an embodiment of the present invention.
  • Icon 100-user terminal; 110 (210)-online behavior recording device; 111-detection module; 112-identification rule matching module; 113-behavior recording module; 1131- retrieval behavior record sub-module; 1132-effective behavior screening sub-module 114-transmission module; 115-identification rule verification module; 116-identification rule acquisition module; 120-memory; 130-processor; 140-communication unit; 200-server; 211-data acquisition module; 212-weight update module; 300-network.
  • the terms “set”, “install”, “connected”, and “connected” are to be understood broadly, and may be fixed connections, for example, unless otherwise specifically defined and defined. It can also be a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be directly connected or indirectly connected through an intermediate medium, and can be internal communication between the two elements.
  • the specific meaning of the above terms in the present invention can be understood in a specific case by those skilled in the art.
  • FIG. 1 is a schematic diagram of interaction between a user terminal 100 and a server 200 according to a preferred embodiment of the present invention.
  • the user terminal 100 can communicate with the server 200 through the network 300 to implement data communication or interaction between the user terminal 100 and the server 200.
  • the server 200 may be, but not limited to, a web server, a file transfer protocol (ftp) server, and the like.
  • the user terminal 100 can be, but not limited to, a smart phone, a personal computer (PC), a tablet computer, a personal digital assistant (PDA), a mobile Internet device (MID), and the like.
  • the network 300 can be, but is not limited to, a wired network or a wireless network.
  • the user terminal 100 includes an online behavior recording device 110, a memory 120, a processor 130, and a communication unit 140.
  • the components of the memory 120, the processor 130, and the communication unit 140 are electrically connected directly or indirectly to each other to implement data transmission or interaction.
  • the components can be electrically connected to one another via one or more communication buses or signal lines.
  • the online behavior recording device 110 includes at least one software function module that can be stored in the memory 120 or in an operating system (OS) of the user terminal 100 in the form of software or firmware.
  • the processor 130 is configured to execute an executable module stored in the memory 120, such as a software function module, a computer program, and the like included in the online behavior recording device 110.
  • the memory 120 may be, but not limited to, a random access memory (RAM), a read only memory (ROM), and a programmable read-only memory (PROM). Erasable Programmable Read-Only Memory (EPROM), Electric Erasable Programmable Read-Only Memory (EEPROM), and the like.
  • the memory 120 is configured to store a program, and the processor 130 executes the program after receiving an execution instruction.
  • the communication unit 140 is configured to establish a communication connection between the user terminal 100 and the server 200 through the network 300, and is used to send and receive data through the network 300.
  • FIG. 3 is a flowchart of a method for recording an online behavior applied to the user terminal 100 shown in FIG. 1. The method includes the following steps.
  • Step S110 When a website is opened in the browser, it is detected whether the website is a predefined vertical website.
  • the vertical website may be a website for providing specific domain information or related services.
  • Sina, Sohu, Baidu, Tencent and other comprehensive websites contain a large amount of information in various fields.
  • Users may include data on the online behavior data of the comprehensive website that cannot accurately reflect the user's real interests or behaviors, such as the user's unintentional.
  • the vertical website is highly targeted, and the online behavior data on the vertical website can most effectively reflect the user's hobbies or behaviors in a certain field. Therefore, in this embodiment, the online behavior data of the user on the vertical website is collected for the user portrait.
  • the user terminal 100 when the user terminal 100 detects that the user opens the website in the browser, it first detects whether the opened website is a predefined vertical website. In this embodiment, the user terminal 100 may, after receiving the web address input by the user, request the server 200 to detect whether the website corresponding to the web address is a vertical website. In addition, after receiving the web address input by the user, the user terminal 100 may also query, in the list of vertical websites stored by itself, whether the website corresponding to the web address is a vertical website.
  • the data generated by the online behavior of the website is not collected; when the opened website is a predefined vertical website, the steps are performed on the website through steps S120 and subsequent steps. The data generated by the online behavior is collected.
  • the user terminal 100 stores an identification rule corresponding to each vertical website.
  • the identification rule matching the vertical website may be searched according to the domain name of the vertical website.
  • the identification rule records data items that need to be collected on a vertical website, and the identification rules can be written in a format such as Protocol Buffer, Json, or other languages. Taking the Json format as an example, the identification rule may be in the following form:
  • the page structure of each vertical website may be updated or changed.
  • the identification rule may include an effective duration, and the valid duration indicates that the identification rule is acquired by the user terminal 100. After how long after the failure.
  • the user terminal 100 determines whether the identification rule is valid according to the identification rule of the vertical website when the browser is opened, according to the time point of obtaining the identification rule, the effective duration of the identification rule, and the current time point.
  • the identification rule is invalid, the valid identification rule corresponding to the vertical website is first acquired from the server 200 and stored in the user terminal 100.
  • the effective duration is determined according to the time when the server 200 generates the identification rule and the preset duration of the identification rule.
  • the duration of the stay may be set to 7 days, that is, 604800 seconds.
  • the user terminal 100 acquires the validity period of the rule at any time point within the duration of the retention period (7 days), which should be the "stay duration” and the "current time point”. "Difference. In this way, the validity of the identification rule is guaranteed.
  • the vertical website is marked as a matching rule without matching, and is set after a certain period of time (can be preset to 7 days, It can also be dynamically adjusted by the user terminal 100 to query the server 200 again whether the vertical website has an identification rule. In this way, it is guaranteed to obtain the identification rules of the newly defined vertical website.
  • the user terminal 100 collects the user's online behavior, and the user terminal 100 collects the information on the vertical website to perform the operation.
  • the data can make the user's portrait more accurate.
  • the user terminal 100 records the user's operation behavior on the retrieval result in the online behavior record file.
  • the preset operation may include opening or jumping to a new page from a display page corresponding to the resource link obtained by the retrieval.
  • the preset operation may include opening or jumping to the display page corresponding to the resource link obtained by the retrieval. New page.
  • the process in which the user terminal 100 records data generated by the operation behavior includes sub-step S201, sub-step S202, sub-step S023, and sub-step S204.
  • sub-step S201, sub-step S202, sub-step S023, and sub-step S204 are described in detail below.
  • the identification rule may further include resource location information, where the resource location information includes a location of a page tag corresponding to the resource link in a page file of the vertical website search result page.
  • the item “resource_entry” in the identification rule is the resource location information.
  • it can be defined by using the xpath method, and the definition supports multiple xpath paths, which can be separated by specific symbols (such as commas). If the resource location information is “id('results')/x:div[3]/x:div[2]/x:a”, the connection information indicating the resource is recorded in the html file of the search result page. The id is the a tag in the second secondary div subtag in the third level div subtag of the div tag of results.
  • the user terminal 100 receives a click operation on the search result page, and determines whether the page label position corresponding to the clicked resource link is consistent with the page label position indicated in the resource location information. When the page label positions are consistent, the link information in the page label is obtained.
  • the user terminal 100 opens the search result page, it is determined, according to the resource location information, whether there is a label in the search page that is consistent with the resource location information path, and the resource location information path is not found.
  • the label is consistent, it is determined that the search result does not retrieve the corresponding result, and the record of the online behavior is ended.
  • Sub-step S203 when it is detected that the resource page is opened or jumped to the new page from the displayed resource page, the link information corresponding to the recorded resource page is retained.
  • the user terminal 100 detects that the operation is performed on the displayed resource page or jumps to a new page, it is determined that the operation performed this time is consistent with the preset operation, and the link information corresponding to the recorded resource page is retained.
  • the user terminal 100 detects that the displayed resource page is closed and does not open or jump to a new page on the resource page, it is considered that the operation performed this time does not comply with the preset operation, and further The link information corresponding to the recorded resource page can be deleted.
  • the online behavior record file can be expressed as follows:
  • Step S140 the online behavior record file is sent to the server 200 for a user portrait.
  • the online behavior record file may further include a search term input by the user in the retrieval operation, an address of the search request, a cookie field, and the like, for restoring the user searched page in the user portrait to collect the user data.
  • the embodiment further provides an online behavior recording apparatus 110, which is applied to a user terminal 100 communicatively coupled to a server 200.
  • the apparatus includes a detection module 111, an identification rule matching module 112, a behavior recording module 113, and a transmission. Module 114.
  • the detecting module 111 is configured to detect whether the website is a predefined vertical website when a website is opened in the browser.
  • the vertical website may be a website for providing specific domain information or related services.
  • the detecting module 111 can be used to perform step S110 shown in FIG. 3, and the description of the step S110 can be referred to for a specific description of the detecting module 111.
  • the identification rule checking module 115 is configured to determine, according to the identification rule of the vertical website, whether the identification rule is valid according to a time point at which the identification rule is obtained, an effective duration of the identification rule, and a current time point;
  • the identification rule obtaining module 116 is configured to acquire a valid identification rule corresponding to the vertical website from the server 200 when the identification rule is invalid, and store the rule in the user terminal 100.
  • the identification rule matching module 112 is configured to: when the website opened in the browser is a vertical website, search for an identification rule matching the vertical website from the identification rules pre-stored by the user terminal.
  • the identification rule matching module 112 can be used to perform step S120 shown in FIG. 3, and the description of the step S120 can be referred to for a specific description of the identification rule matching module 112.
  • the behavior record module 113 is configured to identify and record data generated by the user's operation behavior on the vertical website according to the identification rule, and generate a pre-process according to the data generated by the operation behavior and the user identity information of the user terminal 100. Formatted online behavior record file.
  • the behavior recording module 113 can be used to perform step S130 shown in FIG. 3, and the description of the step S130 can be referred to for a detailed description of the behavior recording module 113.
  • the data generated by the operation behavior includes data generated by an operation of the retrieval result when the user performs information retrieval on the vertical website.
  • the identification rule includes at least one preset operation for the retrieval result on the vertical website;
  • the behavior recording module 113 includes a retrieval behavior recording sub-module 1131 and an effective behavior screening sub-module 1132.
  • the search behavior record sub-module 1131 is configured to record, in the online behavior record file, an operation behavior of the user on the search result when detecting that the user performs an information retrieval operation on the vertical website;
  • the effective behavior screening sub-module 1132 is configured to retain data generated by the operation behavior when detecting that the operation performed on the retrieval result conforms to the preset operation, when detecting the retrieval result When the operation does not comply with the preset operation, the data generated by the operation behavior is discarded.
  • the preset operation includes opening or jumping to a new page in the display page corresponding to the resource link obtained by the retrieval;
  • the manner in which the effective behavior screening sub-module 1132 records the online behavior includes:
  • the link information corresponding to the recorded resource page is deleted.
  • the identification rule further includes resource location information, where the resource location information includes a location of a page tag corresponding to the resource link in a page file of the vertical website search result page; and the effective behavior screening submodule 1132 How to obtain and record link information, including:
  • the sending module 114 is configured to send the online behavior record file to the server 200 for a user portrait.
  • the sending module 114 can be used to perform step S140 shown in FIG. 3, and a detailed description of the sending module 114 can refer to the description of the step S140.
  • the online behavior record file includes a search term, a search request address, and a cookie field of the search operation.
  • FIG. 6 is a flowchart of a method for collecting an online behavior applied to the server 200 shown in FIG. 1.
  • the server 200 is communicably connected to the user terminal 100 provided in this embodiment, and the server 200 includes a In the database for recording the data generated by various online behaviors of the user and the weight of the online behavior, the method includes the following steps.
  • Step S310 Receive an online behavior record file sent by the user terminal 100, analyze and obtain data generated by the user's online behavior in the online behavior record file, and store the data in the database.
  • the server 200 extracts data generated by the online behavior or related content crawled by the web crawler according to the data generated by the online behavior, and organizes the content into structured information, for example, a novel.
  • a vertical website that organizes the data generated by the online behavior into the following items:
  • Target resource resource name + author name
  • Target resource link address resource link address (address of resource page)
  • Resource category extracted resource category
  • the server 200 establishes a dedicated target resource data table and a resource category data table for each user in units of users, and stores the above-mentioned collated data in a database.
  • Step S320 Update the weight value of the online behavior in the database according to the data generated by the online behavior.
  • the user identity information is used as the primary key, and structured data such as the vertical category/target resource/target resource link address is stored as a record in the database.
  • the weight value in the current record is updated (for example, by 100) .
  • the degree of interest in different resource categories can be distinguished by the weight value of the user. .
  • the embodiment further provides an online behavior recording device 210, which is applied to the server 200.
  • the server 200 is in communication with the user terminal 100 provided in this embodiment, and the server 200 includes a user for recording
  • the data obtaining module 211 is configured to receive an online behavior record file sent by the user terminal 100, analyze and obtain data generated by the user's online behavior in the online behavior record file, and store the data in the database.
  • the data obtaining module 211 can be used to perform step S310 shown in FIG. 6.
  • the description of the step S310 can be referred to.
  • the weight update module 212 is configured to update a weight value of the online behavior in the database according to the data generated by the online behavior.
  • the weight update module 212 can be used to perform step S320 shown in FIG. 6.
  • the description of the step S320 can be referred to.
  • the online behavior recording method, device and server provided by the present invention collect data generated by the online behavior of the user on a vertical website by using corresponding identification rules for different websites, and can collect and accurately reflect the real interest of the user. Data on hobbies or behavioral habits helps to implement accurate user portraits for users.
  • each block of the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the Executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the blocks may also occur in a different order than those illustrated in the drawings.
  • each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts can be implemented in a dedicated hardware-based system that performs the specified function or function. Or it can be implemented by a combination of dedicated hardware and computer instructions.
  • each functional module in each embodiment of the present invention may be integrated to form a separate part, or each module may exist separately, or two or more modules may be integrated to form a separate part.
  • the functions, if implemented in the form of software functional modules and sold or used as separate products, may be stored in a computer readable storage medium.
  • the technical solution of the present invention which is essential or contributes to the prior art, or a part of the technical solution, may be embodied in the form of a software product, which is stored in a storage medium, including
  • the instructions are used to cause a computer device (which may be a personal computer, server, or network device, etc.) to perform all or part of the steps of the methods described in various embodiments of the present invention.
  • the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. .

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Abstract

L'invention concerne un procédé et un dispositif (110) permettant d'enregistrer un comportement de navigation Internet, ainsi qu'un terminal utilisateur (100). Le procédé consiste à : lorsqu'un site Web est ouvert dans un navigateur, détecter si le site Web est un site Web vertical prédéfini, le site Web vertical étant un site Web fournissant des informations de domaine spécifiques ou un service associé (S110) ; lorsque le site Web ouvert dans le navigateur est le site Web vertical, rechercher une règle de reconnaissance correspondant au site Web vertical (S120) dans les règles de reconnaissance préenregistrées par le terminal utilisateur (100) ; d'après la règle de reconnaissance, reconnaître et enregistrer les données générées par un comportement d'utilisation d'un utilisateur sur le site Web vertical, puis générer un fichier d'enregistrement de comportement de navigation Internet d'un format prédéfini d'après les données générées par le comportement d'utilisation et les informations d'identité d'utilisateur du terminal utilisateur (100) (S130) ; et transmettre le fichier d'enregistrement de comportement de navigation Internet au serveur (200) en vue d'un profilage d'utilisateur (S140). Il est possible ainsi de collecter des données qui peuvent refléter avec précision les intérêts et les hobbies réels ainsi que les habitudes comportementales de l'utilisateur, ce qui facilite un profilage précis de l'utilisateur par rapport à l'utilisateur.
PCT/CN2018/075599 2017-02-08 2018-02-07 Procédé et dispositif d'enregistrement de comportement de navigation internet, et terminal utilisateur WO2018145637A1 (fr)

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