WO2018145637A1

WO2018145637A1 - Method and device for recording web browsing behavior, and user terminal

Info

Publication number: WO2018145637A1
Application number: PCT/CN2018/075599
Authority: WO
Inventors: 吴伟勇
Original assignee: 广州市动景计算机科技有限公司
Priority date: 2017-02-08
Filing date: 2018-02-07
Publication date: 2018-08-16
Also published as: CN108280102A; CN108280102B

Abstract

A method and device (110) for recording a web browsing behavior, and a user terminal (100). The method comprises: when a website is opened in a browser, detecting whether the website is a predefined vertical website, the vertical website being a website providing specific domain information or a related service (S110); when the website opened in the browser is the vertical website, searching in recognition rules prestored by the user terminal (100) for a recognition rule matching the vertical website (S120); recognizing, on the basis of the recognition rule, and recording data generated by an operating behavior of a user on the vertical website, and generating a web browsing behavior record file of a preset format on the basis of the data generated by the operating behavior and user identity information of the user terminal (100) (S130); and transmitting the web browsing behavior record file to the server (200) for user profiling (S140). As such, data that can accurately reflect the actual interests and hobbies or behavioral habits of the user can be collected, thus facilitating accurate and precise user profiling with respect to the user.

Description

Online behavior recording method, device and user terminal

Technical field

The present invention relates to the field of user interest portrait technology, and in particular, to a method, device, and user terminal for recording online behavior.

Background technique

User portrait technology is a technique for abstracting a tagged user model through the user's social attributes, action behaviors or hobbies. In the user portrait technology, the online behavior can effectively reflect the user's habits or hobbies, and the collection of online behavior is a vital part of the user's portrait. In the prior art online behavior recording method, the data generated by the user's online behavior is collected indiscriminately, including useless behavior data that does not reflect the user's true habits or hobbies (such as pages that are not intentionally clicked), and thus collects The data is cumbersome, causing great interference to data transmission and data analysis, resulting in inaccurate user images.

Summary of the invention

In order to overcome the above-mentioned deficiencies in the prior art, an object of the present invention is to provide a method for recording an online behavior, which is applied to a user terminal communicatively connected to a server, the method comprising:

When a website is opened in the browser, it is detected whether the website is a predefined vertical website, and the vertical website is a website providing specific domain information or related services;

When the website opened in the browser is a vertical website, the identification rule matching the vertical website is searched from the identification rules pre-stored by the user terminal;

Identifying and recording data generated by the user's operation behavior on the vertical website according to the identification rule, and generating an online behavior record file in a preset format according to the data generated by the operation behavior and the user identity information of the user terminal;

Sending the online behavior record file to the server for user portrait.

Another object of the present invention is to provide an online behavior recording apparatus for a user terminal that is communicatively coupled to a server, the apparatus comprising:

a detecting module, configured to detect, when a website is opened in the browser, whether the website is a pre-defined vertical website, and the vertical website is a website that provides specific domain information or related services;

The identification rule matching module is configured to: when the website opened in the browser is a vertical website, search for an identification rule matching the vertical website from the identification rule prestored by the user terminal;

a behavior record module, configured to identify and record data generated by an operation behavior of the user on the vertical website according to the identification rule, and generate a preset format online according to the data generated by the operation behavior and the user identity information of the user terminal. Behavior record file;

And a sending module, configured to send the online behavior record file to the server for a user portrait.

Another object of the present invention is to provide a user terminal that is communicatively coupled to a server, the user terminal comprising:

Memory

Processor; and

An online behavior recording device, the online behavior recording device being installed in the memory and comprising one or more software function modules executed by the processor, the device comprising:

a detecting module, configured to detect whether the website is a predefined vertical website when the website is opened in the browser, and the vertical website is a website that provides specific domain information or related services;

Another object of the present invention is to provide a method for recording an online behavior, which is applied to a server, and the server is in communication with the user terminal provided by the present invention. The server includes a data for recording various types of Internet lines of the user and a database for weighting the online behavior; the method includes:

Receiving an online behavior record file sent by the user terminal, analyzing and obtaining data generated by the user's online behavior in the online behavior record file, and storing the data to the database;

And updating the weight value of the online behavior in the database according to the data generated by the online behavior.

Another object of the present invention is to provide an online behavior recording apparatus, which is applied to a server, and the server is communicably connected to the user terminal provided by the present invention. The server includes a data for recording various types of Internet lines of the user and The database for weighting the online behavior; the device includes:

a data acquisition module, configured to receive an online behavior record file sent by the user terminal, analyze and obtain data generated by the user's online behavior in the online behavior record file, and store the data in the database;

The weight update module is configured to update the weight value of the online behavior in the database according to the data generated by the online behavior.

Compared with the prior art, the present invention has the following beneficial effects:

The online behavior recording method, device and server provided by the invention collect data generated by the user's online behavior on the vertical website by adopting corresponding identification rules for different websites, and can collect data that can accurately reflect the user's true interests or behaviors. Data helps to implement accurate user portraits for users.

DRAWINGS

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the embodiments will be briefly described below. It should be understood that the following drawings show only certain embodiments of the present invention, and therefore It should be seen as a limitation on the scope, and those skilled in the art can obtain other related drawings according to these drawings without any creative work.

FIG. 1 is a schematic diagram of interaction between a user terminal and a server according to an embodiment of the present invention;

2 is a schematic diagram of a user terminal according to an embodiment of the present invention;

FIG. 3 is a flowchart of a method for recording an online behavior according to an embodiment of the present invention;

4 is a flowchart of a preset operation determination in an embodiment of the present invention;

FIG. 5 is a schematic diagram of an online behavior device according to an embodiment of the present invention;

FIG. 6 is a second flowchart of a method for recording an online behavior according to an embodiment of the present invention;

FIG. 7 is a second schematic diagram of an online behavior device according to an embodiment of the present invention.

Icon: 100-user terminal; 110 (210)-online behavior recording device; 111-detection module; 112-identification rule matching module; 113-behavior recording module; 1131- retrieval behavior record sub-module; 1132-effective behavior screening sub-module 114-transmission module; 115-identification rule verification module; 116-identification rule acquisition module; 120-memory; 130-processor; 140-communication unit; 200-server; 211-data acquisition module; 212-weight update module; 300-network.

detailed description

The technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the drawings in the embodiments of the present invention. It is a partial embodiment of the invention, and not all of the embodiments. The components of the embodiments of the invention, which are generally described and illustrated in the figures herein, may be arranged and designed in various different configurations.

Therefore, the following detailed description of the embodiments of the invention in the claims All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

It should be noted that similar reference numerals and letters indicate similar items in the following figures, and therefore, once an item is defined in a drawing, it is not necessary to further define and explain it in the subsequent drawings.

In the description of the present invention, it should be noted that the terms "set", "install", "connected", and "connected" are to be understood broadly, and may be fixed connections, for example, unless otherwise specifically defined and defined. It can also be a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be directly connected or indirectly connected through an intermediate medium, and can be internal communication between the two elements. The specific meaning of the above terms in the present invention can be understood in a specific case by those skilled in the art.

FIG. 1 is a schematic diagram of interaction between a user terminal 100 and a server 200 according to a preferred embodiment of the present invention. The user terminal 100 can communicate with the server 200 through the network 300 to implement data communication or interaction between the user terminal 100 and the server 200.

In this embodiment, the server 200 may be, but not limited to, a web server, a file transfer protocol (ftp) server, and the like. The user terminal 100 can be, but not limited to, a smart phone, a personal computer (PC), a tablet computer, a personal digital assistant (PDA), a mobile Internet device (MID), and the like.

The network 300 can be, but is not limited to, a wired network or a wireless network.

2 is a block schematic diagram of the user terminal 100 shown in FIG. 1. The user terminal 100 includes an online behavior recording device 110, a memory 120, a processor 130, and a communication unit 140.

The components of the memory 120, the processor 130, and the communication unit 140 are electrically connected directly or indirectly to each other to implement data transmission or interaction. For example, the components can be electrically connected to one another via one or more communication buses or signal lines. The online behavior recording device 110 includes at least one software function module that can be stored in the memory 120 or in an operating system (OS) of the user terminal 100 in the form of software or firmware. The processor 130 is configured to execute an executable module stored in the memory 120, such as a software function module, a computer program, and the like included in the online behavior recording device 110.

The memory 120 may be, but not limited to, a random access memory (RAM), a read only memory (ROM), and a programmable read-only memory (PROM). Erasable Programmable Read-Only Memory (EPROM), Electric Erasable Programmable Read-Only Memory (EEPROM), and the like. The memory 120 is configured to store a program, and the processor 130 executes the program after receiving an execution instruction. The communication unit 140 is configured to establish a communication connection between the user terminal 100 and the server 200 through the network 300, and is used to send and receive data through the network 300.

Please refer to FIG. 3. FIG. 3 is a flowchart of a method for recording an online behavior applied to the user terminal 100 shown in FIG. 1. The method includes the following steps.

Step S110: When a website is opened in the browser, it is detected whether the website is a predefined vertical website. In this embodiment, the vertical website may be a website for providing specific domain information or related services.

For example, Sina, Sohu, Baidu, Tencent and other comprehensive websites contain a large amount of information in various fields. Users may include data on the online behavior data of the comprehensive website that cannot accurately reflect the user's real interests or behaviors, such as the user's unintentional. A page that opens between pages, or a website that is opened by a wrong operation. The vertical website is highly targeted, and the online behavior data on the vertical website can most effectively reflect the user's hobbies or behaviors in a certain field. Therefore, in this embodiment, the online behavior data of the user on the vertical website is collected for the user portrait.

Specifically, when the user terminal 100 detects that the user opens the website in the browser, it first detects whether the opened website is a predefined vertical website. In this embodiment, the user terminal 100 may, after receiving the web address input by the user, request the server 200 to detect whether the website corresponding to the web address is a vertical website. In addition, after receiving the web address input by the user, the user terminal 100 may also query, in the list of vertical websites stored by itself, whether the website corresponding to the web address is a vertical website.

When the opened website is not a predefined vertical website, the data generated by the online behavior of the website is not collected; when the opened website is a predefined vertical website, the steps are performed on the website through steps S120 and subsequent steps. The data generated by the online behavior is collected.

Step S120: When the website opened in the browser is a vertical website, the identification rule matching the vertical website is searched for from the identification rule pre-stored by the user terminal.

Specifically, the user terminal 100 stores an identification rule corresponding to each vertical website. In this embodiment, the identification rule matching the vertical website may be searched according to the domain name of the vertical website.

The identification rule records data items that need to be collected on a vertical website, and the identification rules can be written in a format such as Protocol Buffer, Json, or other languages. Taking the Json format as an example, the identification rule may be in the following form:

Further, the page structure of each vertical website may be updated or changed. In this embodiment, the identification rule may include an effective duration, and the valid duration indicates that the identification rule is acquired by the user terminal 100. After how long after the failure.

The user terminal 100 determines whether the identification rule is valid according to the identification rule of the vertical website when the browser is opened, according to the time point of obtaining the identification rule, the effective duration of the identification rule, and the current time point. When the identification rule is invalid, the valid identification rule corresponding to the vertical website is first acquired from the server 200 and stored in the user terminal 100.

In this embodiment, the effective duration is determined according to the time when the server 200 generates the identification rule and the preset duration of the identification rule. Taking a hypothetical scenario as an example, the duration of the stay may be set to 7 days, that is, 604800 seconds. Assuming that the time when the server 200 generates the identification rule of the vertical website A is T0, before the time point T0+604800 seconds, the time is The recognition rules are valid. If the user terminal 100 acquires the identification rule from the server 200 at T0+86400 seconds (just one day after the rule is generated), the effective time indicated by the "effective_period" field in the issued identification rule should be: 604800- 86400 = 518400 seconds (6 days). That is, for any vertical website identification rule defined by the server 200, the user terminal 100 acquires the validity period of the rule at any time point within the duration of the retention period (7 days), which should be the "stay duration" and the "current time point". "Difference. In this way, the validity of the identification rule is guaranteed.

Further, if the user terminal 100 does not detect the identification rule that matches a certain vertical website, the vertical website is marked as a matching rule without matching, and is set after a certain period of time (can be preset to 7 days, It can also be dynamically adjusted by the user terminal 100 to query the server 200 again whether the vertical website has an identification rule. In this way, it is guaranteed to obtain the identification rules of the newly defined vertical website.

Step S130: Identify and record data generated by the user's operation behavior on the vertical website according to the identification rule, and generate a preset behavior of the online behavior record according to the data generated by the operation behavior and the user identity information of the user terminal 100. file.

In the embodiment, the user terminal 100 collects the user's online behavior, and the user terminal 100 collects the information on the vertical website to perform the operation. The data can make the user's portrait more accurate. When detecting that the user performs an information retrieval operation on the vertical website, the user terminal 100 records the user's operation behavior on the retrieval result in the online behavior record file.

Since the operational behavior of the retrieval result may include a plurality of types, in the present embodiment, a preset operation for the retrieval result on the vertical website is set according to the behavior in which the user's browsing intention is most reflected. The identification rule includes at least one of the preset operations, and when the user terminal 100 detects that the operation performed on the retrieval result conforms to the preset operation, retaining data generated by the operation behavior when detecting When the operation performed on the search result does not conform to the preset operation, the data generated by the operation behavior is discarded.

In this embodiment, the preset operation may include opening or jumping to a new page from a display page corresponding to the resource link obtained by the retrieval. Taking the situation in step S120 as an example, when the value of the "result_click_collect_method" item in the identification rule is "chosen", it indicates that the preset operation may include opening or jumping to the display page corresponding to the resource link obtained by the retrieval. New page.

In detail, the process in which the user terminal 100 records data generated by the operation behavior includes sub-step S201, sub-step S202, sub-step S023, and sub-step S204. Referring to FIG. 4, sub-step S201, sub-step S202, sub-step S023, and sub-step S204 are described in detail below.

Sub-step S201, receiving a click operation on the resource link in the search result, acquiring and recording the link information of the resource link, where the link information includes the display text and the resource link address in the page label corresponding to the resource link. .

Preferably, the identification rule may further include resource location information, where the resource location information includes a location of a page tag corresponding to the resource link in a page file of the vertical website search result page. Taking the situation in step S120 as an example, the item “resource_entry” in the identification rule is the resource location information. In this embodiment, it can be defined by using the xpath method, and the definition supports multiple xpath paths, which can be separated by specific symbols (such as commas). If the resource location information is “id('results')/x:div[3]/x:div[2]/x:a”, the connection information indicating the resource is recorded in the html file of the search result page. The id is the a tag in the second secondary div subtag in the third level div subtag of the div tag of results.

The user terminal 100 receives a click operation on the search result page, and determines whether the page label position corresponding to the clicked resource link is consistent with the page label position indicated in the resource location information. When the page label positions are consistent, the link information in the page label is obtained.

Further, when the user terminal 100 opens the search result page, it is determined, according to the resource location information, whether there is a label in the search page that is consistent with the resource location information path, and the resource location information path is not found. When the label is consistent, it is determined that the search result does not retrieve the corresponding result, and the record of the online behavior is ended.

Sub-step S202, displaying a resource page of the resource link according to the resource link address, and detecting an operation performed on the displayed resource page.

The user terminal 100 requests and displays a resource page according to the obtained resource link address, and detects an operation on the resource page.

Sub-step S203, when it is detected that the resource page is opened or jumped to the new page from the displayed resource page, the link information corresponding to the recorded resource page is retained.

When the user terminal 100 detects that the operation is performed on the displayed resource page or jumps to a new page, it is determined that the operation performed this time is consistent with the preset operation, and the link information corresponding to the recorded resource page is retained.

Sub-step S204, when it is detected that the displayed resource page is closed and does not open or jump to a new page on the resource page, the link information corresponding to the recorded resource page is deleted.

In detail, when the user terminal 100 detects that the displayed resource page is closed and does not open or jump to a new page on the resource page, it is considered that the operation performed this time does not comply with the preset operation, and further The link information corresponding to the recorded resource page can be deleted.

It should be noted that the definition of the foregoing preset operation is only an implementation manner provided by this embodiment. According to the structure of different website page files or different data requirements, other forms of preset operations may be defined, for example, The default action can be just a click on the search results.

In this implementation, the online behavior record file can be expressed as follows:

Step S140, the online behavior record file is sent to the server 200 for a user portrait.

In this embodiment, the online behavior record file may further include a search term input by the user in the retrieval operation, an address of the search request, a cookie field, and the like, for restoring the user searched page in the user portrait to collect the user data. .

Referring to FIG. 5, the embodiment further provides an online behavior recording apparatus 110, which is applied to a user terminal 100 communicatively coupled to a server 200. The apparatus includes a detection module 111, an identification rule matching module 112, a behavior recording module 113, and a transmission. Module 114.

The detecting module 111 is configured to detect whether the website is a predefined vertical website when a website is opened in the browser. In this embodiment, the vertical website may be a website for providing specific domain information or related services.

In this embodiment, the detecting module 111 can be used to perform step S110 shown in FIG. 3, and the description of the step S110 can be referred to for a specific description of the detecting module 111.

Further, the identification rule includes an effective duration of the identification rule; the device further includes an identification rule verification module 115 and an identification rule acquisition module 116.

The identification rule checking module 115 is configured to determine, according to the identification rule of the vertical website, whether the identification rule is valid according to a time point at which the identification rule is obtained, an effective duration of the identification rule, and a current time point;

The identification rule obtaining module 116 is configured to acquire a valid identification rule corresponding to the vertical website from the server 200 when the identification rule is invalid, and store the rule in the user terminal 100.

The identification rule matching module 112 is configured to: when the website opened in the browser is a vertical website, search for an identification rule matching the vertical website from the identification rules pre-stored by the user terminal.

In this embodiment, the identification rule matching module 112 can be used to perform step S120 shown in FIG. 3, and the description of the step S120 can be referred to for a specific description of the identification rule matching module 112.

The behavior record module 113 is configured to identify and record data generated by the user's operation behavior on the vertical website according to the identification rule, and generate a pre-process according to the data generated by the operation behavior and the user identity information of the user terminal 100. Formatted online behavior record file.

In this embodiment, the behavior recording module 113 can be used to perform step S130 shown in FIG. 3, and the description of the step S130 can be referred to for a detailed description of the behavior recording module 113.

Further, the data generated by the operation behavior includes data generated by an operation of the retrieval result when the user performs information retrieval on the vertical website.

Further, the identification rule includes at least one preset operation for the retrieval result on the vertical website; the behavior recording module 113 includes a retrieval behavior recording sub-module 1131 and an effective behavior screening sub-module 1132.

The search behavior record sub-module 1131 is configured to record, in the online behavior record file, an operation behavior of the user on the search result when detecting that the user performs an information retrieval operation on the vertical website;

The effective behavior screening sub-module 1132 is configured to retain data generated by the operation behavior when detecting that the operation performed on the retrieval result conforms to the preset operation, when detecting the retrieval result When the operation does not comply with the preset operation, the data generated by the operation behavior is discarded.

Further, the preset operation includes opening or jumping to a new page in the display page corresponding to the resource link obtained by the retrieval; the manner in which the effective behavior screening sub-module 1132 records the online behavior includes:

Receiving a click operation on the resource link in the search result, acquiring and recording link information of the resource link, where the link information includes a display text and a resource link address in a page label corresponding to the resource link;

Displaying a resource page of the resource link according to the resource link address, and detecting an operation performed on the displayed resource page;

When it is detected that the resource page is opened or jumped to the new page from the displayed resource page, the link information corresponding to the resource page of the record is retained;

When it is detected that the displayed resource page is closed and does not open or jump to a new page on the resource page, the link information corresponding to the recorded resource page is deleted.

Further, the identification rule further includes resource location information, where the resource location information includes a location of a page tag corresponding to the resource link in a page file of the vertical website search result page; and the effective behavior screening submodule 1132 How to obtain and record link information, including:

Receiving a click operation on the search result page, determining whether a page label position corresponding to the clicked resource link is consistent with a page label position indicated in the resource positioning information;

When the page label positions are consistent, the link information in the page label is obtained.

The sending module 114 is configured to send the online behavior record file to the server 200 for a user portrait.

In this embodiment, the sending module 114 can be used to perform step S140 shown in FIG. 3, and a detailed description of the sending module 114 can refer to the description of the step S140.

Further, the online behavior record file includes a search term, a search request address, and a cookie field of the search operation.

Please refer to FIG. 6. FIG. 6 is a flowchart of a method for collecting an online behavior applied to the server 200 shown in FIG. 1. The server 200 is communicably connected to the user terminal 100 provided in this embodiment, and the server 200 includes a In the database for recording the data generated by various online behaviors of the user and the weight of the online behavior, the method includes the following steps.

Step S310: Receive an online behavior record file sent by the user terminal 100, analyze and obtain data generated by the user's online behavior in the online behavior record file, and store the data in the database.

In this embodiment, the server 200 extracts data generated by the online behavior or related content crawled by the web crawler according to the data generated by the online behavior, and organizes the content into structured information, for example, a novel. A vertical website that organizes the data generated by the online behavior into the following items:

Target resource: resource name + author name

Target resource link address: resource link address (address of resource page)

Vertical category: type of vertical website

Resource category: extracted resource category

The server 200 establishes a dedicated target resource data table and a resource category data table for each user in units of users, and stores the above-mentioned collated data in a database.

Step S320: Update the weight value of the online behavior in the database according to the data generated by the online behavior.

In this embodiment, the user identity information is used as the primary key, and structured data such as the vertical category/target resource/target resource link address is stored as a record in the database.

If the database does not have the same record, this time is a new record, and the weight value can be set to 100.

If the database has the same record, that is, the user's identity/vertical category/resource category and other field values are the same, and the user has the same resource category attribute before, the weight value in the current record is updated (for example, by 100) .

In this way, when the resource category image data in the vertical category of the user is used, for the user having multiple resource categories, the degree of interest in different resource categories can be distinguished by the weight value of the user. . The higher the weight value, the greater the user's interest.

Referring to FIG. 7, the embodiment further provides an online behavior recording device 210, which is applied to the server 200. The server 200 is in communication with the user terminal 100 provided in this embodiment, and the server 200 includes a user for recording The data generated by the Internet-based line and the database of the online behavior weights; the device includes a data acquisition module 211 and a weight update module 212.

The data obtaining module 211 is configured to receive an online behavior record file sent by the user terminal 100, analyze and obtain data generated by the user's online behavior in the online behavior record file, and store the data in the database.

In this embodiment, the data obtaining module 211 can be used to perform step S310 shown in FIG. 6. For a detailed description of the data acquiring module 211, the description of the step S310 can be referred to.

The weight update module 212 is configured to update a weight value of the online behavior in the database according to the data generated by the online behavior.

In this embodiment, the weight update module 212 can be used to perform step S320 shown in FIG. 6. For a detailed description of the weight update module 212, the description of the step S320 can be referred to.

In summary, the online behavior recording method, device and server provided by the present invention collect data generated by the online behavior of the user on a vertical website by using corresponding identification rules for different websites, and can collect and accurately reflect the real interest of the user. Data on hobbies or behavioral habits helps to implement accurate user portraits for users.

In the embodiments provided by the present application, it should be understood that the disclosed apparatus and method may also be implemented in other manners. The apparatus embodiments described above are merely illustrative, for example, the flowcharts and block diagrams in the figures illustrate the architecture, functionality, and functionality of possible implementations of apparatus, methods, and computer program products according to various embodiments of the invention. operating. In this regard, each block of the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the Executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the blocks may also occur in a different order than those illustrated in the drawings. For example, two consecutive blocks may be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts, can be implemented in a dedicated hardware-based system that performs the specified function or function. Or it can be implemented by a combination of dedicated hardware and computer instructions.

In addition, each functional module in each embodiment of the present invention may be integrated to form a separate part, or each module may exist separately, or two or more modules may be integrated to form a separate part.

The functions, if implemented in the form of software functional modules and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention, which is essential or contributes to the prior art, or a part of the technical solution, may be embodied in the form of a software product, which is stored in a storage medium, including The instructions are used to cause a computer device (which may be a personal computer, server, or network device, etc.) to perform all or part of the steps of the methods described in various embodiments of the present invention. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. .

It should be noted that, in this context, relational terms such as first and second are used merely to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply such entities or operations. There is any such actual relationship or order between them. Furthermore, the term "comprises" or "comprises" or "comprises" or any other variations thereof is intended to encompass a non-exclusive inclusion, such that a process, method, article, or device that comprises a plurality of elements includes not only those elements but also Other elements, or elements that are inherent to such a process, method, item, or device. An element that is defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device that comprises the element.

The above description is only the preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes can be made to the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention. It should be noted that similar reference numerals and letters indicate similar items in the following figures, and therefore, once an item is defined in a drawing, it is not necessary to further define and explain it in the subsequent drawings.

The above is only a specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily think of changes or substitutions within the technical scope of the present invention. It should be covered by the scope of the present invention. Therefore, the scope of the invention should be determined by the scope of the claims.

Claims

An online behavior recording method is applied to a user terminal that is in communication with a server, and the method includes:

When a website is opened in the browser, it is detected whether the website is a predefined vertical website, and the vertical website is a website providing specific domain information or related services;

When the website opened in the browser is a vertical website, the identification rule matching the vertical website is searched from the identification rules pre-stored by the user terminal;

Identifying and recording data generated by the user's operation behavior on the vertical website according to the identification rule, and generating an online behavior record file in a preset format according to the data generated by the operation behavior and the user identity information of the user terminal;

Sending the online behavior record file to the server for user portrait.
The method according to claim 1, wherein the data generated by the operation behavior comprises data generated by an operation of a retrieval result by a user when the vertical website performs information retrieval.
The method according to claim 2, wherein said identification rule includes at least one preset operation for the retrieval result on said vertical website;

The data generated by the operation behavior of the user on the vertical website is identified and recorded according to the identification rule, and the online behavior record file in a preset format is generated according to the data generated by the operation behavior and the user identity information of the user terminal. Steps, including:

When detecting that the user performs an information retrieval operation on the vertical website, the user's operation behavior on the retrieval result is recorded in the online behavior record file;

When it is detected that the operation performed on the search result conforms to the preset operation, retaining data generated by the operation behavior, and discarding when the operation performed on the search result does not meet the preset operation, discarding The data generated by this operational behavior.
The method according to claim 3, wherein the preset operation comprises opening or jumping to a new page from a display page corresponding to the resource link obtained by the retrieval;

When it is detected that the operation performed on the retrieval result conforms to the preset operation, retaining data generated by the operation behavior, when detecting that the operation performed on the retrieval result does not conform to the preset operation , the steps of discarding the data generated by the operational behavior, including:

Receiving a click operation on the resource link in the search result, acquiring and recording link information of the resource link, where the link information includes a display text and a resource link address in a page label corresponding to the resource link;

Displaying a resource page of the resource link according to the resource link address, and detecting an operation performed on the displayed resource page;

When it is detected that the resource page is opened or jumped to the new page from the displayed resource page, the link information corresponding to the resource page of the record is retained;

When it is detected that the displayed resource page is closed and does not open or jump to a new page on the resource page, the link information corresponding to the recorded resource page is deleted.
The method according to claim 4, wherein the identification rule further includes resource location information, wherein the resource location information includes a page label corresponding to the resource link in a page file of the vertical website retrieval result page. s position;

The step of receiving a click operation on a resource link in the search result, acquiring and recording link information of the resource link, including:

Receiving a click operation on the search result page, determining whether a page label position corresponding to the clicked resource link is consistent with a page label position indicated in the resource positioning information;

When the page label positions are consistent, the link information in the page label is obtained.
The method according to claim 2, wherein the online behavior record file includes a search term, a search request address, and a cookie field of the retrieval operation.
The method according to claim 1, wherein the identification rule includes an effective duration of the identification rule; the method further includes:

And determining, according to the identification rule of the vertical website, whether the identification rule is valid according to a time point at which the identification rule is obtained, an effective duration of the identification rule, and a current time point;

When the identification rule is invalid, the valid identification rule corresponding to the vertical website is obtained from the server and stored in the user terminal.
An online behavior recording device is applied to a user terminal that is in communication with a server, and the device includes:

a detecting module, configured to detect whether the website is a predefined vertical website when the website is opened in the browser, and the vertical website is a website that provides specific domain information or related services;

The identification rule matching module is configured to: when the website opened in the browser is a vertical website, search for an identification rule matching the vertical website from the identification rule prestored by the user terminal;

a behavior record module, configured to identify and record data generated by an operation behavior of the user on the vertical website according to the identification rule, and generate a preset format online according to the data generated by the operation behavior and the user identity information of the user terminal. Behavior record file;

And a sending module, configured to send the online behavior record file to the server for a user portrait.
The apparatus according to claim 8, wherein the data generated by the operation behavior includes data generated by an operation of a retrieval result by a user when the vertical website performs information retrieval.
The device according to claim 9, wherein the identification rule comprises at least one preset operation for the retrieval result on the vertical website; the behavior recording module comprises:

a retrieval behavior record sub-module, configured to record, in the online behavior record file, an operation behavior of the user on the retrieval result when detecting that the user performs an information retrieval operation on the vertical website;

An effective behavior screening sub-module, configured to retain data generated by the operation behavior when detecting that the operation performed on the retrieval result conforms to the preset operation, and when detecting that the operation performed on the retrieval result does not meet When the preset operation is performed, the data generated by the operation behavior is discarded.
The device according to claim 10, wherein the preset operation comprises opening or jumping to a new page from a display page corresponding to the resource link obtained by the retrieval; and the effective behavior screening sub-module recording the online behavior Ways, including:

Receiving a click operation on the resource link in the search result, acquiring and recording link information of the resource link, where the link information includes a display text and a resource link address in a page label corresponding to the resource link;

Displaying a resource page of the resource link according to the resource link address, and detecting an operation performed on the displayed resource page;

When it is detected that the resource page is opened or jumped to the new page from the displayed resource page, the link information corresponding to the resource page of the record is retained;

When it is detected that the displayed resource page is closed and does not open or jump to a new page on the resource page, the link information corresponding to the recorded resource page is deleted.
The device according to claim 11, wherein the identification rule further includes resource location information, where the resource location information includes a page tag corresponding to the resource link in a page file of the vertical website search result page. Location; the manner in which the effective behavior screening sub-module obtains and records the link information, including:

Receiving a click operation on the search result page, determining whether a page label position corresponding to the clicked resource link is consistent with a page label position indicated in the resource location information;

When the page label positions are consistent, the link information in the page label is obtained.
The apparatus according to claim 9, wherein said online behavior record file includes a search term, a search request address, and a cookie field of said retrieval operation.
The device according to claim 8, wherein the identification rule includes an effective duration of the identification rule; the device further comprises:

The identification rule checking module is configured to determine, according to the identification rule of the vertical website, whether the identification rule is valid according to a time point at which the identification rule is obtained, an effective duration of the identification rule, and a current time point;

The identification rule obtaining module is configured to acquire a valid identification rule corresponding to the vertical website from the server when the identification rule is invalid, and store the rule in the user terminal.
A user terminal is in communication with a server, and the user terminal includes:

Memory

Processor; and

An online behavior recording device, the online behavior recording device being installed in the memory and comprising one or more software function modules executed by the processor, the device comprising:

a detecting module, configured to detect whether the website is a predefined vertical website when the website is opened in the browser, and the vertical website is a website that provides specific domain information or related services;

The identification rule matching module is configured to: when the website opened in the browser is a vertical website, search for an identification rule matching the vertical website from the identification rule prestored by the user terminal;

a behavior record module, configured to identify and record data generated by an operation behavior of the user on the vertical website according to the identification rule, and generate a preset format online according to the data generated by the operation behavior and the user identity information of the user terminal. Behavior record file;

And a sending module, configured to send the online behavior record file to the server for a user portrait.
The user terminal according to claim 15, wherein the data generated by the operation behavior includes data generated by an operation of a retrieval result by a user when the vertical website performs information retrieval.
The user terminal according to claim 16, wherein the identification rule comprises at least one preset operation for the retrieval result on the vertical website; the behavior recording module comprises:

a retrieval behavior record sub-module, configured to record, in the online behavior record file, an operation behavior of the user on the retrieval result when detecting that the user performs an information retrieval operation on the vertical website;

An effective behavior screening sub-module, configured to retain data generated by the operation behavior when detecting that the operation performed on the retrieval result conforms to the preset operation, and when detecting that the operation performed on the retrieval result does not meet When the preset operation is performed, the data generated by the operation behavior is discarded.
The user terminal according to claim 17, wherein the preset operation comprises opening or jumping to a new page from a display page corresponding to the resource link obtained by the retrieval; and the effective behavior screening sub-module recording the online behavior Ways to include:

Receiving a click operation on the resource link in the search result, acquiring and recording link information of the resource link, where the link information includes a display text and a resource link address in a page label corresponding to the resource link;

Displaying a resource page of the resource link according to the resource link address, and detecting an operation performed on the displayed resource page;

When it is detected that the resource page is opened or jumped to the new page from the displayed resource page, the link information corresponding to the resource page of the record is retained;

When it is detected that the displayed resource page is closed and does not open or jump to a new page on the resource page, the link information corresponding to the recorded resource page is deleted.
A method for recording an online behavior, which is applied to a server, wherein the server is in communication connection with the user terminal according to any one of claims 8-14, wherein the server includes a record for generating various types of Internet lines generated by the user. Data and a database of said online behavioral weights; said method comprising:

Receiving an online behavior record file sent by the user terminal, analyzing and obtaining data generated by the user's online behavior in the online behavior record file, and storing the data to the database;

And updating the weight value of the online behavior in the database according to the data generated by the online behavior.
An online behavior recording device is applied to a server, wherein the server is communicatively connected to the user terminal according to any one of claims 8-14, wherein the server comprises a record for generating various types of Internet lines generated by the user. Data and a database of said online behavioral weights; said means comprising:

a data acquisition module, configured to receive an online behavior record file sent by the user terminal, analyze and obtain data generated by the user's online behavior in the online behavior record file, and store the data in the database;

The weight update module is configured to update the weight value of the online behavior in the database according to the data generated by the online behavior.