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WO2009022996A1 - Dispositif intégré connu en tant que modèle de recherche marketing intégré (imrm) pour une recherche statistique et marketing - Google Patents

Dispositif intégré connu en tant que modèle de recherche marketing intégré (imrm) pour une recherche statistique et marketing Download PDF

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Publication number
WO2009022996A1
WO2009022996A1 PCT/TR2007/000075 TR2007000075W WO2009022996A1 WO 2009022996 A1 WO2009022996 A1 WO 2009022996A1 TR 2007000075 W TR2007000075 W TR 2007000075W WO 2009022996 A1 WO2009022996 A1 WO 2009022996A1
Authority
WO
WIPO (PCT)
Prior art keywords
house
super
terminal
statistical
marketing
Prior art date
Application number
PCT/TR2007/000075
Other languages
English (en)
Inventor
Pervin Olgun
Original Assignee
Pervin Olgun
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Pervin Olgun filed Critical Pervin Olgun
Priority to PCT/TR2007/000075 priority Critical patent/WO2009022996A1/fr
Priority to EP07835587A priority patent/EP2195770A1/fr
Publication of WO2009022996A1 publication Critical patent/WO2009022996A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • IMRM Integrated Marketing Research Model
  • the invention is an integrated system capable of carrying out new and comprehensive statistical and marketing researches based on "IMRM Integrated Marketing Research Model” that combines the digital possibilities provided by the technology, in order to find a solution for the existing limitations of IMRM, known Ad-hoc and Continuous Market Researches.
  • This model which will be able to provide a solution for the problems including security, quality, speed, incapability of performing a relational analysis encountered in Adhoc Researches and Continuous Researches, continuously transmits various marketing data from a single source to the research center servers by means of a specially developed terminal and over the cable/wireless internet connection.
  • This system comprises the terminals formed from a group of patented or unpatented electronic parts and devices, saving the data flowing from said terminals in the databases and the specifically developed software to control and process the same.
  • the primary characteristic of the system is that it is capable of combining in a meaningful manner all the personal data likely to light the way for marketing obtained from a single source and houses, and transmitting the same to the research center in a secure and fast way and in a manner suitable for relational analysis.
  • Ad-Hoc Research In this type of research, the most frequently used and most reliable information gathering method is the face-to-face interview. The information collected in this way makes it possible to establish a mutually confident ambience, which is the basis to receive the healthy answers, because of the asker and the answerer being able to see each other. Therefore, the participation rate is higher for the face-to-face interviews as compared to the other methods. Also, in this type of research, it is possible to demonstrate the product or communication descriptions or the pictures thereof or the test products to the person being interviewed.
  • TV audience Measurement This is a study implemented in the selected houses to represent the overall population.
  • the TV channels watched by the individuals in the house are monitored by means of a device called peoplemeter installed in said houses.
  • peoplemeter installed in said houses.
  • the data are provided for those who advertise and for the advertising agencies to guide their media planning according to their target groups.
  • a separate number is assigned to every individual who live in the house and he/she is asked to enter this number to the peoplemeter every time the TV room is entered and to repeat this procedure at every exit from said room.
  • the analyses performed by combining the information pertaining to these individuals and the information about the channels watched and the time and duration thereof are able to yield minute by minute audience measurement.
  • Household Panel is a market research technique that is based upon the regular and continuous collection of the daily consumption expenses from the population selected to represent the overall household population. The information which is continuously collected sheds light on the issue of purchasing and consumption habits. o The families subscribed to the household panel mark on the questionnaire forms such information including the product purchased, the brand purchased, the place of purchase, the time of purchase, the purchase price and the person for whom the product is purchased. These forms are collected by the survey staff and are delivered to the research company. o In this research, only the purchasing behaviour of the persons is monitored, and there exists no integration to enable a relational analysis such as the living styles or the TV watching habits.
  • Our invention appears as a system that eliminates the aforesaid limitations of the current researches and makes it possible to conduct the analyses, which may not be made at the present.
  • a) It makes possible the face-to-face interviews for both continuous and Ad-Hoc researches to be performed without knocking at the doors of the people (on-line survey).
  • b) Since ad-hoc records versatile data to enable the production of the research reports with a maximum diversity, it minimizes the required time for research.
  • c) In order to determine the exact person watching the program at a certain instant, which is the basic problem in TV audience researches, more reliable TV audience data are obtained by eliminating the problem of entering the personal numbers to the device.
  • Terminal On the integrated device shown in the annex ( Figure-1), ( Figure-2) and ( Figure-3), there are present the camera, thermographic camera, fingerprint, TV remote control, barcode reader, eye retina reader, scanner, satellite receiver, RFID reader, GSM Modem, computer keyboard and screen.
  • the device continuously transmits the following information to the particular server of the research company, via the wireless access system. a) The information about the TV channel watched, zapping and the person who does the zapping determined by the fingerprint and thermographic camera/eye retina reader, b) All the products entering the house (by the barcode reader / RFID / Barcode reader), c) Purchase prices, purchase dates and purchase places for the products bought for the house (by scanner ),
  • the system continuously collects and combines (single source) the data for all the consumption that would be made in an house, like the ones listed above and enables the cause-effect analyses to be carried out between these.
  • information is sent regarding the face-to-face interviews to the house by phone, and the call is made at the instant the selected person would be available in the house, and the survey may thus be carried out in a mutual ambience by displaying both the asker and the answerer on the screen.
  • the elements including the definition, picture, package, advertisement of the test product, etc. may be displayed onscreen to the person, to perform an on-line query of his/her opinion and impression. In this way, face-to-face interviews will be able to be conducted without being subject to any obstacle of door or any rejection (with the nonresponse problem being minimized).
  • the demographic information and the other characteristics of the nonresponders are available in the database of the panel, it will be possible to access the information about the nonresponders and to determine the sources of statistical error.
  • Wireless data transfer (Wireless, Bluetooth, GSM)
  • the residents of the house (31) may watch the TV and radio broadcasts (1) received via air and satellite (25, 26, 27) without needing any separate device, and the audience may also transfer his/her preferences and comments to the server databases (6, 7, 8) using the integrated keyboard (17) on the device and via a software (5) running over the internet, to enable the same to be utilized for media researches.
  • the detachable remote control on the Super B Terminals may control the devices in the house including another television, radio, video, music centre, air conditioner etc. (22). In this way, even in the cases when the satellite receiver (19) inside the terminal is not used, the usage information is determined for the channel watched and the data is completely transferred to the servers via online or offline means.
  • One of the most critical points in such data collection for media use is the ability to distinguish between the media preferences and impressions of more than individuals resident in the house (31). Inability to obtain this critical information in an accurate form (paper, button, etc.) is the deficient part of the existing systems.
  • Super B terminal being a part of the proposed system, permits access to the system by means of the fingerprint reader (18), and thus determines the identity information with such an accuracy that will not lead to any mistake.
  • the thermal camera (23) which operates with the previously obtained biological database of the individuals in the house, transfers the data about the number of persons in the house and their positions inside the house to the center and continuously transfers to the database their house living style, such as what the individuals are doing in the house and what TV channel they are watching (subject to the permission of the participants).
  • Any kind of PC (personal computer) software will be able to be used with the microprocessor and one of the up-to-date operating systems on Super B Terminal.
  • the Adhoc surveys are being answered in the house via a file sent from the center to the device or via web, it is possible to establish visual and audio live communication between the participant and the survey staff in the center, by means of the on-line internet connection and optical camera (13) (11,15,16). If desired, this image on the screen may be reflected onto a bigger TV screen by means of wireless data, image and voice transmitter (24).
  • an ambience of questionnaire data collection

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un nouveau système intégré complet capable de fournir de la sécurité et de la vitesse lors de recherches statistiques et marketing, et d'effectuer une analyse relationnelle, le système comprenant un terminal amélioré capable d'effectuer un transfert de données continu de diverses données statistiques et marketing des personnes ou des institutions à partir d'une source unique et des maisons vers les serveurs de recherche centraux orientés statistiques et marketing via une connexion Internet câblée/sans fil, et en raison du terminal spécialement développé, il peut apporter une solution aux problèmes fréquemment rencontrés en termes de sécurité, de qualité, de vitesse et d'incapacité à effectuer l'analyse relationnelle, le terminal étant capable de transférer de manière continue les diverses données marketing à partir d'une source unique vers les serveurs centraux de recherche via une connexion Internet câblée/sans fil, et étant capable de satisfaire les exigences des clients de manière très complète.
PCT/TR2007/000075 2007-08-13 2007-08-13 Dispositif intégré connu en tant que modèle de recherche marketing intégré (imrm) pour une recherche statistique et marketing WO2009022996A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
PCT/TR2007/000075 WO2009022996A1 (fr) 2007-08-13 2007-08-13 Dispositif intégré connu en tant que modèle de recherche marketing intégré (imrm) pour une recherche statistique et marketing
EP07835587A EP2195770A1 (fr) 2007-08-13 2007-08-13 Dispositif intégré connu en tant que modèle de recherche marketing intégré (imrm) pour une recherche statistique et marketing

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/TR2007/000075 WO2009022996A1 (fr) 2007-08-13 2007-08-13 Dispositif intégré connu en tant que modèle de recherche marketing intégré (imrm) pour une recherche statistique et marketing

Publications (1)

Publication Number Publication Date
WO2009022996A1 true WO2009022996A1 (fr) 2009-02-19

Family

ID=38670479

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/TR2007/000075 WO2009022996A1 (fr) 2007-08-13 2007-08-13 Dispositif intégré connu en tant que modèle de recherche marketing intégré (imrm) pour une recherche statistique et marketing

Country Status (2)

Country Link
EP (1) EP2195770A1 (fr)
WO (1) WO2009022996A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106779836A (zh) * 2016-12-12 2017-05-31 衡阳县海得利网络技术有限公司 基于智能耳麦的导购系统

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0773687A2 (fr) * 1995-11-07 1997-05-14 AT&T Corp. Système de gestion des utilisateurs
WO1998028906A2 (fr) * 1996-12-20 1998-07-02 Princeton Video Image, Inc. Dispositif decodeur d'abonne permettant l'insertion electronique ciblee d'elements visuels dans les videos
DE19710546A1 (de) * 1997-03-14 1998-09-17 Grundig Ag Authentisierung bei Multimedia-Endgeräten durch elektronischen Fingerabdruck
WO2002019717A2 (fr) * 2000-08-31 2002-03-07 Myrio Corporation Mesure d'audience en temps reel, notation du contenu et amelioration du contenu

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0773687A2 (fr) * 1995-11-07 1997-05-14 AT&T Corp. Système de gestion des utilisateurs
WO1998028906A2 (fr) * 1996-12-20 1998-07-02 Princeton Video Image, Inc. Dispositif decodeur d'abonne permettant l'insertion electronique ciblee d'elements visuels dans les videos
DE19710546A1 (de) * 1997-03-14 1998-09-17 Grundig Ag Authentisierung bei Multimedia-Endgeräten durch elektronischen Fingerabdruck
WO2002019717A2 (fr) * 2000-08-31 2002-03-07 Myrio Corporation Mesure d'audience en temps reel, notation du contenu et amelioration du contenu

Non-Patent Citations (4)

* Cited by examiner, † Cited by third party
Title
2003, Retrieved from the Internet <URL:http://w5.cs.uni-sb.de/~butz/teaching/ie-ss03/> [retrieved on 20071119] *
MÁRIA BIELIKOVÁ AND TIBOR KRAJCOVIC: "Ambient Intelligence within a Home Environment", October 2001 (2001-10-01), XP002459293, Retrieved from the Internet <URL:http://www.ercim.org/publication/Ercim_News/enw47/bielikova.html> [retrieved on 20071119] *
SHAHID MANZOOR: "The Aware Home", 28 May 2003 (2003-05-28), Saarland University, XP002459295, Retrieved from the Internet <URL:http://w5.cs.uni-sb.de/~butz/teaching/ie-ss03/papers/AwareHome/> [retrieved on 20071119] *
ULISES MANUEL ESTRADA LOPEZ: "Study case for the "intelligent Spaces" seminar", UNIVERSITÄT DORTMUND, 18 June 2007 (2007-06-18), XP002459294, Retrieved from the Internet <URL:http://ls12-www.cs.uni-dortmund.de/~fink/lectures/SS07/intelligent-spaces/inHaus.pdf> [retrieved on 20071119] *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106779836A (zh) * 2016-12-12 2017-05-31 衡阳县海得利网络技术有限公司 基于智能耳麦的导购系统

Also Published As

Publication number Publication date
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