Cvetkovic, 2022 - Google Patents
Pay attention to me: Quantifying attention to advertising through consumer neuroscienceCvetkovic, 2022
View PDF- Document ID
- 8132362387583709353
- Author
- Cvetkovic A
- Publication year
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Snippet
Attention represents a crucial concept in advertising industry, appearing as a first step in major advertising processing models, without which all of the successive stages of customer journey are not possible. In today's highly distractive world, overflowed with advertisements …
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