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WO2002029665A1 - Systeme d'affichage interactif d'informations sur un ecran publicitaire - Google Patents

Systeme d'affichage interactif d'informations sur un ecran publicitaire Download PDF

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Publication number
WO2002029665A1
WO2002029665A1 PCT/SG2000/000165 SG0000165W WO0229665A1 WO 2002029665 A1 WO2002029665 A1 WO 2002029665A1 SG 0000165 W SG0000165 W SG 0000165W WO 0229665 A1 WO0229665 A1 WO 0229665A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
content
manager
cell phone
display
Prior art date
Application number
PCT/SG2000/000165
Other languages
English (en)
Inventor
Ramanath Padmanabhan
Ranganatha Sitaram
Original Assignee
Kent Ridge Digital Labs
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kent Ridge Digital Labs filed Critical Kent Ridge Digital Labs
Priority to AU2000279804A priority Critical patent/AU2000279804A1/en
Priority to PCT/SG2000/000165 priority patent/WO2002029665A1/fr
Priority to TW089121277A priority patent/TW521525B/zh
Publication of WO2002029665A1 publication Critical patent/WO2002029665A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/303—Terminal profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/75—Indicating network or usage conditions on the user display
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/222—Secondary servers, e.g. proxy server, cable television Head-end
    • H04N21/2223—Secondary servers, e.g. proxy server, cable television Head-end being a public access point, e.g. for downloading to or uploading from clients
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6131—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via a mobile phone network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6181—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via a mobile phone network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6581—Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W84/00—Network topologies
    • H04W84/18—Self-organising networks, e.g. ad-hoc networks or sensor networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W92/00—Interfaces specially adapted for wireless communication networks
    • H04W92/04—Interfaces between hierarchically different network devices
    • H04W92/08—Interfaces between hierarchically different network devices between user and terminal device

Definitions

  • This invention relates to a system for interactive, electronic, information display and refers particularly, though not exclusively, to such a system where a user with a mobile telecommunications device can interact with the display.
  • a reference to a billboard is to be taken as including a reference to a CRT, liquid crystal display, or other similar laptop display device, and can include a stationary billboard or a mobile billboard including a billboard mounted on or in a vehicle such as, for example, a taxi, bus or train. If a mobile billboard, users can use or interact with the billboard from within the vehicle, or from outside the vehicle.
  • a reference to a cell phone is to be taken as including a reference to a cellular telephone, mobile telephone, hand phone, computer, notebook computer, personal digital assistants, or any other portable or hand held, telecommunications enabled device.
  • Web based and cell phone based advertisements are dynamic, in that they can change according to the user, their demographics, requirements and/or behaviour. Further, the user can selectively choose or filter information from the advertisement, and even carry out electronic commerce transactions on the advertisement. However, they are restricted to the user's computer or other device. They are also not as ubiquitous as the former.
  • WO9959283 Integrated Advertisement For Wireless Communication Devices With Rich Content And direct User Response Mechanism
  • the invention disclosed is a method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner is disclosed and which includes an index database, and a consumer scale matching process.
  • the index database profile database provides storage space for the titles of electronic advertisements.
  • the user profile database provides storage for a set of characteristics which correspond to individual end users ofo the apparatus.
  • the consumer scale matching process is coupled to the content database and the user profile database, and compares the characteristics of the individual end users with a consumer scale associated with the advertisement. The apparatus then charges a fee to the advertiser, based on the comparison by the matching process.
  • the remote control disclosed includes a visual display, first wireless circuitry for receiving from a host device data in the form of selected information, eg, an advertisement, to be displayed, stored or processed, second wireless circuitry for sending information, control circuitry and software for controlling operation of the remote control, and the software including a display default routine for returning to the display the display of the selected information received by the first wireless circuitry.
  • Statistics are compiled on the individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of the individual users.
  • an advertising server transmits to people accessing the page of a site an appropriate one of the advertisements based upon the profiling of the users and networks.
  • a display system within elevator cabs or elevator waiting areas that facilitates the simultaneous display of advertising and general news information is described. Broadcast from a remote control center, advertising and general news information are transmitted to, and stored in, a display memory. It is subsequently displayed on a screen according to a remotely modifiable program schedule. The display is updated such that it contains a copy of the latest broadcast schedule, as well as the advertisement and information programming, automatically displays a day's program according to the most current broadcast schedule.
  • the display units are each individually addressable thus allowing groups of displays to be simultaneously updated from a remote centralized location with information such as news updates and the like.
  • US584418 disclose advertisement distribution in a wired or wireless computer network such as, for example, the Internet, cell phones and pagers. As such, they do not combine the presence and appeal of the traditional billboard with the dynamism and effectiveness of computer-based advertising. US5844181 does overcome this limitation to some extent. This uses billboards and banners to display information, but is limited to elevator waiting areas. Further, it does not allow the user to interact with the advertisement in any way, either for downloading, uploading necessary information, uploading other advertisements, for payments to be effected, or for transactions for e-commerce.
  • None, of the prior art. disclose advertisements supporting an ad-hoc community of interested users with their mobile devices near tins; site of the advertisement for, exchange of information and opinions among the users.
  • GB2326053 of Red Fig Limited which discloses .
  • a billboard being a large video display in a public place (page 1 lines 3-28, page 1; line 17 et seq).
  • Users can interact with the video display and each other as described,. in. page 9, line 1 et seq as "subscribers ... can use their mobile stations to control the images displayed by the display screens and receive accompanying signals.
  • the images may comprise video presentations, advertising or informational materials, games ... or live video ... for conferencing".
  • Conferencing is described in page 23 line 11 et seq in which the conference members can talk to each other while seeing them on the display screen, in effect, a video "chat room".
  • the display may be segmented to display images according to the wishes of the users (page 24, line 26 et seq).
  • the video subsystems have access locally to image data.
  • the video subsystems are controlled by the control subsystem which then send command messages to the video subsystem.
  • a person watching the display of one of the subsystems can dial into the audio subsystem and thereby control the operation of the video subsystem.
  • This system is most similar to the present invention in terms of interaction with the display. However, the system is not about downloading of extracting information from the display onto the mobile device or uploading information from the mobile device onto the display. Further, it does disclose about electronic transactions.
  • EPO822535 of AT&T Corporation discloses an interactive multimedia advertising and electronic commerce on a hypertext network. Advertising. may be targeted to individuals based upon the users' interests, ie, profile (col 11 line 30 et seq). The user may interact with a sales agent, get more product information, purchase products etc as described in col 9, line 52 et seq.
  • Advertising software from a server is loaded on a user's client computer through a . browser at the user's request.
  • the display screen of the client computer is partitioned into a browser area, which retains the full functionality of the underlying browser, and advertising area. Controls affecting the presentation and content of the advertisement streamed from the server to the client computer are available to the user in the advertising area, as are secure purchase and electronic coupon controls.
  • client which could be a mobile device
  • client is provided an interface to control, download or upload itself what is displayed on another larger display.
  • the larger display itself could be connected to other servers.
  • the above disclosure is for use in a desktop setting.
  • the present invention is used in a wireless setting to control public displays.
  • 5724424 of Gifford discloses a system for purchasing goods or information over a computer network including uploading and downloading information regarding advertisements, product information, costs, making payment, etc (col 4 line 44 et seq). It is a complete system for the purchasing of goods or information over a computer network is presented.
  • Merchant computers on the network maintain databases of digital advertisements that are accessed by buyer computers.
  • buyer computer retrieve and display digital advertisements from merchant computers.
  • a digital advertisement can further include a program that is interpreted by a buyer's computer.
  • the buyer computers include a means for a user to purchase the product described by a digital advertisement. If a user has not specified a means of payment at the time of purchase, it can be requested after a purchase transaction is initiated.
  • a network payment system performs payment order authorisation in a network with untrusted switching, transmission, and host components. Payment orders are backed by accounts in an external financial system network, and the payment system obtains account authorisations from this external network in real time. Payment orders are signed with authenticators that can be based on any combination of a secret function of the payment order parameters, a single use transaction identifier, or a specified network, address.
  • a remotely controllable message broadcast system includes a Central Programming Station, and many Remote Message Transmitters and repeaters.
  • the Central Programming Station includes a library of broadcast messages and a set of Remote Message Transmitter programming instructions.
  • a transmitter in the Central Programming Station transmits selected broadcast messages from the library and selected Remote Message Transmitter programming instructions from the set to all the Remote Message Transmitters. These are sent over a wide area transmission network such as a licensed radio link.
  • the transmitted instructions may include global instructions which apply to all Remote Message Transmitters, and unique (addressable) programming commands which apply to an individual one of the Remote message Transmitters.
  • EP0978814 of Ciessequel Sri discloses a "color electronic billboard, utilizable by network, with telephone transmission ... of variable advertising and public interest messages" (col 1, line 1 et seq).
  • This is made of containers for led luminous billboard (p 2), each having electronic elements, that align themselves allow the composition of electronic boards (p 1) to a maximum of 16 million. It has variable dimensions according to the number of containers. It also has a special command unit, able to manage animated images, including a tridimensional images, receiving transmissions on telephonic and via satellite network in real time.
  • the principal object of the present invention is to combine the advantages of the traditional information display and advertisement systems such as billboards and banners, with those of the newer systems such as web, cell phone and pager based information display and advertisement systems.
  • a further object is to provide a system which will have the ubiquity and appeal of billboards in public places, while including the dynamic features of the newer systems such as selective download of information, redirection to the place of interest, and remote electronic transactions for e-commerce.
  • Yet another object of the present invention is to encourage individuals (in addition to companies and organisations) to place their own content by interactively uploading their information into the system.
  • the system supports automated management of content including scheduling, payment and message delivery.
  • the Display Manager may manage the display space on the billboard to show more than one content at the same time, whereas it is the Content Manager which can choose the content to display for a desired period of time, at a desired space and area, depending on the user profile of the cell phone user.
  • the content displayed may be based on the user profile.
  • the user can download content of their interest into their cell phone.
  • the content may be provided in an interactive format, where user could browse for more information, make a transaction, or save the information for future reference.
  • User may be able to upload their comments, opinions or other information about the advertisement so that other users browsing for the information would be able to see them. This may include the raising of queries in relation to the advertisement, or requesting further information.
  • Users browsing or downloading the content can of desired, form virtual chat rooms.
  • a user can upload their own content and specify time duration of display of that content, there may be provided a method, and means, to authenticate the content posted by user so that the user can be held responsible for what is posted, and also to prevent content unlawful or offensive from being displayed.
  • the user may also execute an electronic transaction, and pay the associated cost, for the purchase of the product or service.
  • the billboard may be linked to one or more web pages through a network, which will help to give up-to-date information of the products and services advertised on the billboard. This may include, for example, the latest price or sales information. It may also be used replace the advertisements. This provides additional convenience of remote authoring. This may allow advertisement producers for billboards to switch to more powerful, and cheap relatively inexpensive, media authoring tools, and may also assists manufactures to collect data about buyers, and to understand their concerns and opinion about the products.
  • Figure 3 illustrates the initiation of a connection by the user
  • Figure 4 is an illustration of an exemplified WML user interface
  • Figure 5 illustrates how a user can download content
  • Figure 6 illustrates how a user can post content on
  • Figure 7 illustrates how a user can post comments
  • Figure 8 illustrates how a user can make a payment.
  • FIG. 1 and 2 show the simplest implementation of the present invention for Wireless Application Protocol (WAP) enabled cellular phones.
  • the billboard in this embodiment acts as a WAP Gateway that forms an ad-hoc network with the cell phones in the vicinity.
  • the billboard can also be connected to by the client by the client dialling a telephone number associated with the billboard.
  • the billboard acting as a gateway directs encoded user requests to one of the plurality of advertisement servers from where the content originates.
  • the gateway decodes the responses from the advertisement server and sends it to the cell phone making the request.
  • the gateway could communicate with an origin server for advertisements for a particular brand of shoes. It would communicate in a secure way to update the user's credit card information or post some content in server, and it would send server responses back to the cell phone user.
  • the components of the system are:
  • Mobile Ad-Hoc networks manager is a software module capable of talking to the underlying wireless hardware. It also acts as a broker between various subsystems and the cell phone. The minimum functionality provided by this layer is as follows.
  • connection It establishes connection to wireless devices in the vicinity. In a traditional way a connection can be made when a cellphone dials up to the billboard through a well known phone number. If mobile device supports Bluetooth, connection can be established without even dialling in, when the user moves to the vicinity.
  • the Ad-hoc Network Manager can determine the nature of the cell phone making the connection to be able to send a cell phone profile of the device to the Content Manager.
  • the Content Manager can later pass information to the cell phone based on its device profile and hence its capabilities.
  • the Mobile Ad-Hoc Network Manager extracts the user profile from the cell phone of the user. This profile may exist in the cell phone: a very simple example being the user's telephone number. It updates this profile to the Content Manager.
  • the Content Manager can request the Mobile Ad-hoc Network Manager to obtain additional profile information which may be in a remote server, over a network such as, for example, the Internet or the telephone network.
  • the Mobile Ad-hoc Network Manager handles the delivery of content to the cell phone.
  • the Content Manager or a remote server, can provide the content. This module handles user inputs and takes action accordingly.
  • the Mobile Ad-hoc Network Manager can broker electronic payment with a remote client through their cell phone. Through the Security Manager, it can establish a secure connection with both the mobile client as well as a remote transaction server. It can transmit credit card information from the cell phone to the remote server.
  • the Content Manager maintains a database of the content to be displayed on the billboard as well as on the mobile client's cell phone display.
  • the database list may include device profile, user profile and preferences.
  • the Content Manager's main responsibility is to map the content to be displayed to the profile of the client. This can also be based on historical data so that the Content Manager can "learn" the responses of a user based upon their past interaction with the billboard.
  • the content displayed in the billboard may not be in a form suitable for display on the display of cell phones. This is mainly because of the difference in sizes of the billboard and the cell phone.
  • the content manager translates the content into a format understood by the cell phone. This may involve translation of content into WML format or any other suitable format. However, it is also possible for the content to be stored separately in a format (such as WML) understood by the cell phone.
  • new content can be generated by the Content Manager using a process of querying the mobile client.
  • the Display Manager divides the display in time as well as space.
  • the Display Manager receives its instructions from the Content Manager to display specific content.
  • the display manager provides the user interface for displaying content by the billboard or other display device, and for downloading and uploading content and related information by the user.
  • the display may be divided into logical windows. This can help to display more than one advertisement at the same time.
  • the display manager also uses all standard media/display software to display content.
  • the Transaction Manager receives a notification from the Mobile Ad-hoc Network Manager, wherein the Transaction Manager takes over. The following steps are used to accept content:
  • Community Manager obtains a user's profile from the Content Manager. It checks the list of active communities at that point. It invites the user to join an existing community or allows the user to create a new community.
  • the Community Manager helps in the formation of a new community.
  • a Community can be private, just like a private chat, or a game played between a few users over the billboard in which instance all or part of the billboard may be used for the display of the game.
  • the formation of a public community with many users being able to chat with many others is also supported, as is the formation of a community to facilitate a public auction of goods and/or services. In the case of an auction, users can enter bids using their cell phones.
  • the Community Manager directs a message coming from the Mobile Ad-hoc Network Manager to the right community.
  • the Community Manager disbands community when all users sign off.
  • Example 1 User moves to the vicinity of a billboard ( Figure)
  • the client software in the user's cell phone broadcasts its presence
  • the Mobile Ad-hoc Network Manager in the billboard negotiates with the cell phone and establishes a connection
  • the Mobile Ad-hoc Network Manager brokers and sets up a separate session between the user and Content Manager; 5. the Content Manager moves from idle mode to active mode.
  • the Content Manager queries the cell phone to obtain the user profile
  • the Display Manager displays content on the billboard matching their preference
  • the Display Manager also presents the users with various options.
  • the Transaction Manager may be activated to carry out the user transactions.
  • the system gathers the information about the content of the user's interest
  • the system downloads the information into the user's cell phone.
  • the system can send the content to the user's email, or normal mail, address.
  • Example 4 User desires to post comments/messages to the billboard ( Figure 7)
  • the user creates the advertisement or content they want to post in their cell phone. This may be done either online or offline;
  • the Mobile Ad-hoc Network Manager commences the transfer of data from the user's cell phone to the billboard;
  • the Transaction Manager accepts a required payment through the user's cash or credit card
  • the Content Manager queries the user for keywords for the information posted; 9. the Content Manager queries the user for other relevant information such as their preference of placement of content in the display, schedule information, and so forth; and
  • the Content Manager maps the content to an appropriate category, and decides duration of display, time of display, area of display, and the prominence to be given to the content.
  • Example 6 User wants to form a Community
  • the user selects a user interface option in the display to form a community
  • the Content Manager presents the user with a list of existing communities based on their profile, and also advises of the option to form a new community;
  • the Community Manager forms the new community and invites users with similar profiles to join the community.
  • Example 7 User wants to exit from a Community
  • the Community Manager closes the community.
  • billboards installed in shopping centres or other places can have telephone numbers which are preferably well known or easily remembered. For example, 1-800 or 1-900.
  • the WAP Gateway receives a call from a user and makes the connection with the user.
  • the Wireless Session Layer of the WAP protocol stack helps to maintain the session with the user.
  • the Ad-hoc Network Manager could form an ad-hoc network with cell phones that have a facility for an ad-hoc network.
  • the third generation cell phones fitted with Bluetooth technology are stated as having the capacity for ad-hoc networking.
  • the present invention supports ad-hoc network formation among all users connected to the same billboard, this embodiment describes only a connection between a WAP user and the billboard.
  • the user interface is conceptually illustrated in Figure 4. Once the connection is established, the WAP Gateway looks for the user profile before it presents the user with options.
  • the user profile could be obtained in many ways. It could be obtained from the User Profile Database where existing users have already signed up, from the SIM card in their cell phone, or it could also be obtained from user's previous usage of the billboard. In other cases, the WAP Gateway can allow the user to select whatever information they want to display on the billboard.
  • the Billboard Manager presents the user interface to be displayed at the user's cell phone for further interaction. In this particular form, the client interface will be generated based on WML.
  • the Billboard Manager interprets the user preference or profile information and displays the contents matching the user preference. If there are several possible contents which could possibly match the stated preference of the user preference, the Billboard Manager divides the display in space, or time, or both. The amount of space or time a particular element of content may be allocated for display will depend on the internal priority set for each element of the content. This internal priority again may depend on how much the content providers have paid to display their content.
  • the Billboard Manager may assign priority to a particular user based on their profile.
  • One such criteria may be their purchasing power (which may be stored in a secure server, and preferably not in the billboard), provided such information is available.
  • This dynamic user interface is created in the client using WML, WML script.
  • the WAP Server generates this.
  • the option generated is based on user preference as well as the content which is being displayed at that point of time.
  • Information could be made available to a user in various ways. This may be based on user choice. Simple information like telephone numbers and contact addresses can be made available in a phone book friendly format which can be downloaded into the cell phone.
  • the user may want the information forwarded by email to their email address.
  • the WAP Gateway will connect to the relevant Origin Server or a Catalogue Server (where the phone numbers or addresses are catalogued) to forward such a request. This is useful when the user may want to handle media-rich information, which may not be easy to download into a cell phone.
  • the user may want to leave his contact information and time to make contact, if they are interested.
  • the WAP Gateway again handles such a request and updates the relevant Origin Server or Catalogue Server.
  • the Origin Server or Catalogue Server may generate a paging or email message to the user as per the user specifications.
  • the server at the same may also inform the owner of the Origin Server of such a request for follow-up action. Further alternatives include having information forwarded by mail, appointments for interviews being made, and so forth.
  • Posting information to be displayed is one option which the present invention provides when a user connects to it. This is illustrated in Figure 6.
  • the WAP Gateway forwards such request to the Smart Billboard Manager internally.
  • the Billboard Manager decides the space and time allocated to the users based on the payment model.
  • the Smart Billboard Manager may also submit this to the Origin Server so that the posted message can be monitored. This helps to view the content to prevent any unwanted, illegal or obscene material being posted.
  • the Billboard Manager can facilitate in the formation of the community based on the user's profile and interests.
  • the server receives message from each WAP client and updates other users in the same community through WML, or any other form of short message service.
  • the Billboard Manager will normally ask the WAP Gateway to send a message to individual users inviting them to join a particular community of their interest. This invitation is sent in the form of a WML message.
  • the WML interface could be a menu item of the different communities presently in existence at the particular billboard.
  • the users can join the community of their choice, and take part in the forum, conversation, or any other activity being carried out in the community.
  • the WAP Gateway forwards this request to the Billboard Manager.
  • the Billboard Manager registers the user for the particular community and maintains a list of members of the community.
  • the system of the present invention provides a billboard an other display device which has the presence, ubiquity, size and appeal of a conventional billboard and banner type of information display and advertisement; is as dynamic as the computer/network based advertisements; is able to download selected information such as company information; is able to do user end filtering based on his preferences; and is able to do payment and transaction for E-commerce via the advertisement; provides a mechanism for an individual to form a wireless network with the system to interactively upload his own content using their notebook, palmtop, PDA, cell-phone, or any other mobile device. Users can input information such as the schedule of their content, their preferences, and make payments, and carry out other transactions. They can also answer queries sent by others regarding their content.
  • the system supports dial-up or LAN connection to the system for uploading the above information; interested people can form an ad-hoc network with the system to post queries, send messages and write opinions about the product or service advertised; and supports the formation of a community of devices of the interested people (using Mobile Ad-hoc Network Technology or Bluetooth or any other wireless infrastructure) to exchange information or opinions pertaining to the content.

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  • Computer Networks & Wireless Communication (AREA)
  • Multimedia (AREA)
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  • Strategic Management (AREA)
  • Marketing (AREA)
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  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
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Abstract

L'invention concerne un système permettant d'obtenir un affichage interactif d'informations sur un écran publicitaire (tel que défini dans le descriptif). Ce système comprend un dispositif de communication permettant d'établir une connexion avec un téléphone cellulaire (tel que défini dans le descriptif) d'un utilisateur; et une interface-utilisateur qui permet à l'utilisateur de télécharger des contenus (tels que définis dans le descriptif) de manière interactive depuis son téléphone cellulaire et de télécharger de manière interactive des contenus vers son téléphone cellulaire. L'invention concerne également un procédé d'affichage interactif.
PCT/SG2000/000165 2000-10-03 2000-10-03 Systeme d'affichage interactif d'informations sur un ecran publicitaire WO2002029665A1 (fr)

Priority Applications (3)

Application Number Priority Date Filing Date Title
AU2000279804A AU2000279804A1 (en) 2000-10-03 2000-10-03 A system for interactive information display on a billboard
PCT/SG2000/000165 WO2002029665A1 (fr) 2000-10-03 2000-10-03 Systeme d'affichage interactif d'informations sur un ecran publicitaire
TW089121277A TW521525B (en) 2000-10-03 2000-10-12 A system of interactive information display

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/SG2000/000165 WO2002029665A1 (fr) 2000-10-03 2000-10-03 Systeme d'affichage interactif d'informations sur un ecran publicitaire

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WO2002029665A1 true WO2002029665A1 (fr) 2002-04-11

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GB2370468B (en) * 2000-12-20 2003-03-05 Symbian Ltd Advertising billboard with short range radio device
WO2004038685A1 (fr) * 2002-10-24 2004-05-06 Immediad Aps Systeme de presentation et de controle de l'information sur un dispositif d'affichage
WO2005013630A1 (fr) * 2003-07-28 2005-02-10 Intellprop Limited Appareil et procedes pour services de telecommunication
WO2005050505A1 (fr) * 2003-11-17 2005-06-02 Okdak Systeme de diffusion d'informations
FR2863444A1 (fr) * 2003-12-05 2005-06-10 France Telecom Procede et systeme de communication par l'intermediaire d'un lieu physique
EP1599808A2 (fr) * 2003-03-03 2005-11-30 Rick G. Craig Panneau electro-optique programmable a distance
EP1785933A2 (fr) 2005-04-29 2007-05-16 Angelo Dalli Procédé et appareil d'affichage du contenu multimédia et textuel transformé sur une signature électronique ou des affichages de panneau d'affichage passant par l'entrée des réseaux de communication électroniques
EP1813083A2 (fr) * 2004-11-04 2007-08-01 Locamoda, Inc. Systeme et procede de marketing interactif
EP1830318A1 (fr) * 2006-03-02 2007-09-05 Koninklijke KPN N.V. Procédé et unité de contrôle pour l'affichage d'un message sur une pluralité de dispositifs d'affichage
US7515136B1 (en) 2008-07-31 2009-04-07 International Business Machines Corporation Collaborative and situationally aware active billboards
WO2009057146A2 (fr) * 2007-11-04 2009-05-07 Rajendra Kumar Khare Système et procédé permettant la prise en charge d'une interaction personnalisée
CN102026172A (zh) * 2010-12-02 2011-04-20 东莞宇龙通信科技有限公司 一种数据传输控制方法、系统及移动终端
US8160554B2 (en) 2009-04-13 2012-04-17 Cequint, Inc. System and method for enhanced display of in-network caller information on a mobile device
US8160556B2 (en) 2009-04-13 2012-04-17 Cequint, Inc. System and method for local handset check of the NXX local exchange to determine carrier
WO2012130200A3 (fr) * 2011-03-29 2012-11-22 Missing Juergen Système et procédé d'influence interactive sur des moyens d'annonces publicitaires et d'informations
US8364177B2 (en) 2009-04-13 2013-01-29 Cequint, Inc. System and method for determination of network and conditional execution of applications and promotions
US8620281B2 (en) 2009-04-13 2013-12-31 Cequint, Inc. System and method for determination and display of “in-network caller” notification on a mobile device
US8644470B2 (en) 2008-04-15 2014-02-04 Cequint, Inc. Methods and systems for improved caller name identification on a telephone network
EP2704085A1 (fr) * 2012-08-31 2014-03-05 LG Electronics, Inc. Serveur de service de publicité et dispositif de signalisation numérique
US8983540B2 (en) 2008-09-22 2015-03-17 Cequint, Inc. Delivery of caller identification data to a mobile device using application directed short messaging service
EP2869271A1 (fr) * 2013-10-21 2015-05-06 Toshiba TEC Kabushiki Kaisha Procédé de composition d'image et terminal mobile programmé pour exécuter le procédé
EP2922008A1 (fr) * 2014-03-17 2015-09-23 Kone Corporation Agencement d'affichage public
WO2016139502A1 (fr) * 2015-03-04 2016-09-09 Otis Elevator Company Système de panneau d'affichage interactif pour un ascenseur
US9841939B2 (en) 2014-12-18 2017-12-12 Google Inc. Methods, systems, and media for presenting requested content on public display devices
IT201600068861A1 (it) * 2016-07-01 2018-01-01 Alessandro Monti Sistema e metodo per una verifica di una avvenuta visione di messaggi pubblicitari.
US9916122B2 (en) 2014-12-18 2018-03-13 Google Llc Methods, systems, and media for launching a mobile application using a public display device
US9967320B2 (en) 2014-12-18 2018-05-08 Google Llc Methods, systems, and media for controlling information used to present content on a public display device
WO2018083469A1 (fr) * 2016-11-01 2018-05-11 Admoments Holdings Limited Système d'affichage intelligent
US10229422B2 (en) 2012-08-28 2019-03-12 International Business Machines Corporation Management of personalized advertisements through the mass media
US10491933B2 (en) 2008-12-17 2019-11-26 Clear Channel Ip, Llc Schedule template for a digital display
WO2020171858A1 (fr) * 2019-02-21 2020-08-27 Kevin Green Systèmes, procédés et produits-programmes pour distribuer un contenu personnalisé à des unités d'affichage électroniques spécifiques non personnelles publiques ou semi-publiques
US10776832B2 (en) 2018-03-16 2020-09-15 Place Exchange, Inc. Systems, methods and programmed products for electronic bidding on and electronic tracking, delivery and performance of digital advertisements on non-personal digital devices
US10817245B2 (en) 2018-05-03 2020-10-27 International Business Machines Corporation Temporary use of an electronic billboard in an internet of things computing environment
US11080761B2 (en) 2019-06-25 2021-08-03 Place Exchange, Inc. Systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising platform
US11144959B2 (en) 2014-12-18 2021-10-12 Google Llc Methods, systems, and media for presenting advertisements relevant to nearby users on a public display device

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Cited By (58)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2370468B (en) * 2000-12-20 2003-03-05 Symbian Ltd Advertising billboard with short range radio device
WO2004038685A1 (fr) * 2002-10-24 2004-05-06 Immediad Aps Systeme de presentation et de controle de l'information sur un dispositif d'affichage
EP1599808A2 (fr) * 2003-03-03 2005-11-30 Rick G. Craig Panneau electro-optique programmable a distance
EP1599808A4 (fr) * 2003-03-03 2006-11-02 Rick G Craig Panneau electro-optique programmable a distance
WO2005013630A1 (fr) * 2003-07-28 2005-02-10 Intellprop Limited Appareil et procedes pour services de telecommunication
WO2005050505A1 (fr) * 2003-11-17 2005-06-02 Okdak Systeme de diffusion d'informations
FR2863444A1 (fr) * 2003-12-05 2005-06-10 France Telecom Procede et systeme de communication par l'intermediaire d'un lieu physique
WO2005057959A1 (fr) * 2003-12-05 2005-06-23 France Telecom Procede et systeme de communication par l'intermediaire d'un lieu physique
EP1813083A4 (fr) * 2004-11-04 2009-12-30 Locamoda Inc Systeme et procede de marketing interactif
US10395275B2 (en) 2004-11-04 2019-08-27 Sprinklr, Inc. System and method for interactive marketing
US8886759B2 (en) 2004-11-04 2014-11-11 Monster Media, Llc System and method for interactive marketing
EP1813083A2 (fr) * 2004-11-04 2007-08-01 Locamoda, Inc. Systeme et procede de marketing interactif
EP1785933A3 (fr) * 2005-04-29 2008-04-09 Angelo Dalli Procédé et appareil d'affichage du contenu multimédia et textuel transformé sur une signature électronique ou des affichages de panneau d'affichage passant par l'entrée des réseaux de communication électroniques
EP1785933A2 (fr) 2005-04-29 2007-05-16 Angelo Dalli Procédé et appareil d'affichage du contenu multimédia et textuel transformé sur une signature électronique ou des affichages de panneau d'affichage passant par l'entrée des réseaux de communication électroniques
EP1830318A1 (fr) * 2006-03-02 2007-09-05 Koninklijke KPN N.V. Procédé et unité de contrôle pour l'affichage d'un message sur une pluralité de dispositifs d'affichage
WO2007098908A1 (fr) * 2006-03-02 2007-09-07 Koninklijke Kpn N.V. méthode et unité de commande pour l'affichage d'un message sur une pluralité de dispositifs d'affichage
US8411655B2 (en) * 2007-11-04 2013-04-02 Indus Edge Innovations Private Limited System and method for implementing personalized interaction
WO2009057146A3 (fr) * 2007-11-04 2010-10-14 Rajendra Kumar Khare Système et procédé permettant la prise en charge d'une interaction personnalisée
US20110096759A1 (en) * 2007-11-04 2011-04-28 IndusEdge Innovations Private Limited System and method for implementing personalized interaction
WO2009057146A2 (fr) * 2007-11-04 2009-05-07 Rajendra Kumar Khare Système et procédé permettant la prise en charge d'une interaction personnalisée
US8644470B2 (en) 2008-04-15 2014-02-04 Cequint, Inc. Methods and systems for improved caller name identification on a telephone network
US7515136B1 (en) 2008-07-31 2009-04-07 International Business Machines Corporation Collaborative and situationally aware active billboards
US8983540B2 (en) 2008-09-22 2015-03-17 Cequint, Inc. Delivery of caller identification data to a mobile device using application directed short messaging service
US10063695B2 (en) 2008-09-22 2018-08-28 Cequint, Inc. Delivery of caller identification data to a mobile device using application directed short messaging service
US12010366B2 (en) 2008-12-17 2024-06-11 Clear Channel Ip, Llc Schedule template for a digital display
US10491933B2 (en) 2008-12-17 2019-11-26 Clear Channel Ip, Llc Schedule template for a digital display
US8160554B2 (en) 2009-04-13 2012-04-17 Cequint, Inc. System and method for enhanced display of in-network caller information on a mobile device
US8620281B2 (en) 2009-04-13 2013-12-31 Cequint, Inc. System and method for determination and display of “in-network caller” notification on a mobile device
US8364177B2 (en) 2009-04-13 2013-01-29 Cequint, Inc. System and method for determination of network and conditional execution of applications and promotions
US8160556B2 (en) 2009-04-13 2012-04-17 Cequint, Inc. System and method for local handset check of the NXX local exchange to determine carrier
CN102026172A (zh) * 2010-12-02 2011-04-20 东莞宇龙通信科技有限公司 一种数据传输控制方法、系统及移动终端
WO2012130200A3 (fr) * 2011-03-29 2012-11-22 Missing Juergen Système et procédé d'influence interactive sur des moyens d'annonces publicitaires et d'informations
US10229422B2 (en) 2012-08-28 2019-03-12 International Business Machines Corporation Management of personalized advertisements through the mass media
EP2704085A1 (fr) * 2012-08-31 2014-03-05 LG Electronics, Inc. Serveur de service de publicité et dispositif de signalisation numérique
EP2869271A1 (fr) * 2013-10-21 2015-05-06 Toshiba TEC Kabushiki Kaisha Procédé de composition d'image et terminal mobile programmé pour exécuter le procédé
EP2922008A1 (fr) * 2014-03-17 2015-09-23 Kone Corporation Agencement d'affichage public
US9916122B2 (en) 2014-12-18 2018-03-13 Google Llc Methods, systems, and media for launching a mobile application using a public display device
US11245746B2 (en) 2014-12-18 2022-02-08 Google Llc Methods, systems, and media for controlling information used to present content on a public display device
US9967320B2 (en) 2014-12-18 2018-05-08 Google Llc Methods, systems, and media for controlling information used to present content on a public display device
US10108390B2 (en) 2014-12-18 2018-10-23 Google Llc Methods, systems, and media for presenting requested content on public display devices
US9841939B2 (en) 2014-12-18 2017-12-12 Google Inc. Methods, systems, and media for presenting requested content on public display devices
US12052311B2 (en) 2014-12-18 2024-07-30 Google Llc Methods, systems, and media for controlling information used to present content on a public display device
US11144959B2 (en) 2014-12-18 2021-10-12 Google Llc Methods, systems, and media for presenting advertisements relevant to nearby users on a public display device
US10528316B2 (en) 2014-12-18 2020-01-07 Google Llc Methods, systems, and media for presenting requested content on public display devices
US10594777B2 (en) 2014-12-18 2020-03-17 Google Llc Methods, systems, and media for controlling information used to present content on a public display device
WO2016139502A1 (fr) * 2015-03-04 2016-09-09 Otis Elevator Company Système de panneau d'affichage interactif pour un ascenseur
CN107408257A (zh) * 2015-03-04 2017-11-28 奥的斯电梯公司 用于电梯的交互式布告板系统
IT201600068861A1 (it) * 2016-07-01 2018-01-01 Alessandro Monti Sistema e metodo per una verifica di una avvenuta visione di messaggi pubblicitari.
WO2018083469A1 (fr) * 2016-11-01 2018-05-11 Admoments Holdings Limited Système d'affichage intelligent
US10776832B2 (en) 2018-03-16 2020-09-15 Place Exchange, Inc. Systems, methods and programmed products for electronic bidding on and electronic tracking, delivery and performance of digital advertisements on non-personal digital devices
US11222367B2 (en) 2018-03-16 2022-01-11 Place Exchange, Inc. Systems, methods and programmed products for electronic bidding on and electronic tracking, delivery and performance of digital advertisements on non-personal digital devices
US11727448B2 (en) 2018-03-16 2023-08-15 Place Exchange, Inc. Systems, methods and programmed products for electronic bidding on and electronic tracking, delivery and performance of digital advertisements on non-personal digital devices
US11961126B2 (en) 2018-03-16 2024-04-16 Place Exchange, Inc. Systems, methods and programmed products for electronic bidding on and electronic tracking, delivery and performance of digital advertisements on non-personal digital devices
US10817245B2 (en) 2018-05-03 2020-10-27 International Business Machines Corporation Temporary use of an electronic billboard in an internet of things computing environment
US11138633B2 (en) 2019-02-21 2021-10-05 Place Exchange, Inc. Systems, methods and program products for distributing personalized content to specific electronic non-personal public or semi-public displays
WO2020171858A1 (fr) * 2019-02-21 2020-08-27 Kevin Green Systèmes, procédés et produits-programmes pour distribuer un contenu personnalisé à des unités d'affichage électroniques spécifiques non personnelles publiques ou semi-publiques
US11080761B2 (en) 2019-06-25 2021-08-03 Place Exchange, Inc. Systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising platform
US11836762B2 (en) 2019-06-25 2023-12-05 Place Exchange, Inc. Systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising platform

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