Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/06—Buying, selling or leasing transactions

Definitions

• the invention relates to a method for advertising and / or selling products and / or services.
• Advertising is used to sell products better or to implement services better.
• An example of such an advertisement is a poster that is attached to an advertising pillar.
• the disadvantage is that the potential customer has no reason to consider an advertising pillar.
• the advertising message is transmitted accordingly restricted.
• the object of the invention is to provide a method for transmitting advertising, in which the customer has to actively deal with the product.
• the object of the invention is also to provide a device for carrying out the method.
• An input and output device can be a computer with a keyboard and monitor. It is output on the screen and input on the keyboard. Alternatively or additionally, the output can be via a printer or via a Interface to another electrical or electronic device. As an alternative or in addition, the input can be made via speech using speech recognition or using a so-called mouse. A television with an Internet connection is another example. Another input and output device can be a mobile radio or telephone.
• the prize can be a cash prize.
• products or services can be distributed as a profit.
• Particularly suitable products are those that can be transferred electronically.
• Typical examples are programs for data processing, electronically stored pieces of music, electronically stored book contents such as Novels or crime novels that can be read through, for example, an electronic book.
• Suitable services can consist of the services of an Internet provider. According to these services, e.g. Internet storage space is provided in addition to Internet address and email. Free internet access is another example of particularly well-suited services.
• the aforementioned products and services have the advantage that they can be transmitted to potential customers in a particularly simple and automated manner.
• the potential customer has to enter the input and output device he is using.
• These inputs are transmitted in the form of electronically storable data from the input and output device to a first computer.
• the first computer processes the transmitted electronically storable data and in turn transmits electronically storable data to the relevant input and output device in response to this.
• a product or service is finally shown or explained for the input and output device.
• the first computer now checks whether the product or service shown is operated. Activity means, for example, that the presentation of the product or service as a so-called Hyperlink is formed. If the mouse is used to “press” on the product with the pointer, the product or service has been actuated in the sense of the invention.
• an input is made that specifically relates to the product shown or to As soon as the product has been activated, further sales information about the product or the service is delivered to the input and output device. This information relates in particular to purchase options and price and product information.
• the process is continued in particular in that a profit is subsequently distributed to the potential customer.
• This profit distribution is automated via the first computer.
• the aforementioned method has the advantage over known advertising methods that the customer must actively deal with the product or the services for which advertising is being carried out. In order to receive the prize, he must have actively operated the product or service offered. Otherwise he cannot get the profit.
• the method has the advantage that it can run automatically. As a result, the costs for the implementation of the advertising are very low.
• the representation of a product is usually initially stored in a memory element of the first computer. Alternatively, the representation is stored in a storage element which the first computer can access. If necessary, the computer takes the representation from the memory based on a corresponding circuit and forwards it to the relevant input and output device.
• the representation can consist of images, a sequence of images and sounds. It is particularly easy when making profits and / or claiming profits directly one of the input and output devices can be forwarded, since the effort is then particularly low.
• a postal address may have been transmitted to which the winnings and / or winnings claims are sent, for example in the form of a voucher. For example, the person whose products were advertised may be responsible for distributing the profit (rendering of the service).
• the voucher is preferably generated automatically.
• sales information is advantageously transmitted to the relevant input and output device when a product or service is operated. Instead, an order is immediately issued to the corresponding input and output device.
• the order is in the form of a contract offer. This means that the user makes an offer to the seller of the product or the provider of the services to purchase the product or service against reimbursement of the purchase price, license fee or rent.
• the order now only needs to be activated to order the product or service.
• the product is only sent to the product in question to the input and output device in question or to an alternative address when the first computer or the computer by which the product is sent or the service is initiated is able to determine the receipt of an electronic means of payment. If a product is dispatched to a buyer (the same applies to services), the problem often arises that the product is not paid for. This is prevented by sending the product only when the payment has actually been made using an electronic means of payment. This process can be automated by providing the electronic means of payment. Accordingly, the costs can be kept low. There is also no fear of default.
• the operator of the first computer should in particular be able to
• This service is invoiced to the person for whom the advertising is being carried out.
• the procedure opens up the possibility of accounting based on performance.
• the person for whom the advertising is carried out must be in an embodiment of the invention only pay as soon as the advertisement is activated by a potential customer. Calling up or operating a displayed advertisement on an input and output device triggers a payment obligation.
• the presentation of a product or service to an input and output device is only transmitted when the first computer has been able to determine the payment of the associated invoice based on the receipt of an electronic means of payment. In this way, the person for whom advertising is carried out only has to pay for the services actually provided. This makes the advertising medium particularly attractive for those whose products or services are to be advertised.
• the procedure is also attractive for the operator of the method according to the invention, since he has no problems with late payments.
• a product is advantageously sent with the intermediary of the first computer.
• the sending takes place only after the first computer has determined the receipt of an electronic means of payment (electronically storable data, which are related to the transfer of money), the amount of the money being a fraction of the sales price.
• This means of payment is transmitted in particular from the computer that is used by the person whose products or services are advertised. There is thus the possibility of billing the “advertising” service in a particularly simple, reliable and cost-effective manner.
• a commission is due in accordance with this design of the process of the method according to the invention, the exchange of services actually takes place, so that this exchange of services between customer and provider of the
• Product or service can be checked, the first computer is essential in the transaction process (service in return between customer and provider of the product or service).
• the profit that is distributed in the course of the process must of course be less than the income that the operator of the process generates. Otherwise the operator will not be able to earn money.
• the profit distribution and its amount are appropriately based on the financial volume, which is available to the operator of the process based on the income. Therefore, in one embodiment of the invention, an electronic memory is provided in which the available financial volume is stored.
• the financial volume is formed by the income that the operator of the process receives from those for whom the advertising is carried out.
• the first computer is designed in such a way that a fraction of the available financial volume is distributed as profit. If a profit has been distributed, the amount saved will be reduced accordingly.
• the first computer is designed in such a way that a certain proportion of the turnover that the operator of the method generates is distributed as a profit. In this way it is ensured that the operator of the method generates a profit depending on sales.
• the profit distribution is advantageously carried out by lottery.
• the first computer has a random generator, which randomly transmits a profit to be distributed to one of the input and output devices that participate in the process. In this way it is possible to promise a high profit for the participants.
• the prospect of high profits is usually much more attractive than distributing small profits to several people.
• the prizes are products, a prize is selected from these products using a random number generator that is connected to the first computer. This profit is then distributed. This procedure is intended to increase tension and thus promote participation in the procedure.
• the method is particularly advantageous for an online game, for example an adventure game. It has been shown that computer games are particularly well suited for advertising purposes. A well-known example is the so-called grouse hunting. Games animate participation in an improved way. Adventure games, quizzes, strategy games, and certain simulation games are particularly suitable because they can be interrupted and continued without any problems. Products or services can also be displayed without any problems in the context of such a game. By clicking on the displayed products or services, not only will the sales information be shown, but the game will continue. Operating the advertised products or services is also advantageously necessary in order to continue the game. This further increases the advertising impact.
• a game is advantageously made available for a limited time.
• the first computer is then programmed, for example, so that a game can be played within several weeks.
• a next game is then offered. This ensures that something new is regularly made available. This increases the incentive to regularly participate in the games.
• An online game is to be understood as a game that requires the connection between the first computer as claimed and at least one of the input and output devices in order to ensure the progress of the game. Smaller sections of the game can be played without the aforementioned connection being established at the same time.
• Play equipment is required to carry out the game.
• the devices mentioned in the first claim then represent game devices in the sense of the invention.
• the device claim then also includes game devices in the sense of the invention.
• Each game carried out according to the procedure is based on 10 different levels that build on one another with at least 10 pages, whereby different tasks have to be processed on each level.
• Each game has a time frame of at least 4 weeks and is self-contained. Products, brand names and company names of the advertising companies are integrated into the game. Without delving deeply into these, the player cannot finish the level and reach his goal of participating in a raffle. The player is therefore dependent on dealing intensively with the advertising companies. The observation period is therefore well above the average.
• the content is absorbed more intensively.
• the player must grapple with the advertised items. Consuming advertising becomes an experience, advertising becomes a product.
• the content of the levels is based on the genres of the game ideas currently on the market, e.g. Adenture, jump and run and strategy game.
• the storyline of the games is fictitious and can be adapted to the needs of advertising companies.
• At least 100 effective advertising pages result from 10 levels.
• An “e-commerce shop system” is integrated in the online game, which enables the player to buy all articles and services presented in the game online, or to order goods vouchers from the profit system.
• the incentive for the player is that after each level is completed, he will receive a voucher by lot.
• Air travel is forwarded directly to the homepage of the respective company.
• the value of the vouchers is transferred directly to the voucher holder by the operator when the order is placed, and in particular automatically to the company in the case of a code system.
• the online game starts e.g. in German and English. This means that all European countries can be reached immediately.
• the final raffle which takes place after the successful completion of the last level by the participating player, includes the drawing of 3 main prizes:
• the first three prizes consist of a combination of cash and a voucher.
• the percentage ratio is determined by the operator of the process.
• the games run on different computers (servers) at the same time in order to ensure that everything runs smoothly.
• the companies participating in the game receive monthly statistics on the number of "Pageviews" of users of these pages.
• lists of hyperlink contacts, price raffles and the number of items and services sold through the shop are created. This is preferably done automatically.

Landscapes

• Business, Economics & Management (AREA)
• Accounting & Taxation (AREA)
• Finance (AREA)
• Development Economics (AREA)
• Economics (AREA)
• Marketing (AREA)
• Strategic Management (AREA)
• Physics & Mathematics (AREA)
• General Business, Economics & Management (AREA)
• General Physics & Mathematics (AREA)
• Engineering & Computer Science (AREA)
• Theoretical Computer Science (AREA)
• Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Priority Applications (2)

Applications Claiming Priority (1)

Publications (1)

Family

ID=8164022

Family Applications (1)

Country Status (2)

• 2000
  • 2000-07-13 AU AU2000264343A patent/AU2000264343A1/en not_active Abandoned
  • 2000-07-13 WO PCT/EP2000/006659 patent/WO2002005615A2/fr active Application Filing

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