Saez-Trumper et al., 2014 - Google Patents
Beyond CPM and CPCSaez-Trumper et al., 2014
View HTML- Document ID
- 2930849355371139625
- Author
- Saez-Trumper D
- Liu Y
- Baeza-Yates R
- Krishnamurthy B
- Mislove A
- Publication year
- Publication venue
- Proceedings of the second ACM conference on Online social networks
External Links
Snippet
Not all of the over one billion users of online social networks (OSNs) are equally valuable to the OSNs. The current business model of monetizing advertisements targeted to users does not appear to be based on any visible grouping of the users. The primary metrics remain …
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