Han et al., 2023 - Google Patents
Cost-effective social media influencer marketingHan et al., 2023
- Document ID
- 3557889309226941104
- Author
- Han X
- Wang L
- Fan W
- Publication year
- Publication venue
- INFORMS Journal on Computing
External Links
Snippet
It is becoming more and more promising that marketers hire influencers to launch campaigns for spreading items (eg, articles or videos about products) over social media platforms. Such social media influencer marketing may generate tremendous utility if the …
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- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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