Chen et al., 2015 - Google Patents
Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays–evidence from United Kingdom (UK) …Chen et al., 2015
View PDF- Document ID
- 14629843256654084700
- Author
- Chen C
- Nguyen B
- Klaus P
- Wu M
- Publication year
- Publication venue
- Journal of Travel & Tourism Marketing
External Links
Snippet
This study explores the role of electronic word-of-mouth (eWOM) in the consumer decision- making process when purchasing a holiday. Using an ethnographic approach, it explores the role of eWOM on consumers' attitudes toward online reviews (eReviews) and their …
- 238000000034 method 0 title abstract description 72
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