Verma et al., 2023 - Google Patents
An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validationVerma et al., 2023
View PDF- Document ID
- 9361629061152342444
- Author
- Verma S
- Yadav N
- Chikhalkar R
- Publication year
- Publication venue
- Journal of marketing communications
External Links
Snippet
Internet access and social media led to an astronomical spike in eWOM. Tourism is an information-intensive industry, and travelers frequently use eWOM for travel decisions. Nevertheless, there is a lack of an integrated scale to measure the eWOM Usefulness for …
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