Stewart, 2003 - Google Patents
Trust transfer on the world wide webStewart, 2003
- Document ID
- 12820633429421915873
- Author
- Stewart K
- Publication year
- Publication venue
- Organization science
External Links
Snippet
The World Wide Web (WWW) has been touted as providing great opportunities for small businesses to compete and thrive. Concerns about trust have been identified as a barrier to such businesses' success. This research explores how consumers' initial trust judgments …
- 238000012546 transfer 0 title abstract description 89
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
- G06Q30/0251—Targeted advertisement
- G06Q30/0269—Targeted advertisement based on user profile or attribute
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q30/0203—Market surveys or market polls
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
- G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
- G06F17/30861—Retrieval from the Internet, e.g. browsers
- G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
- G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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- G06Q10/00—Administration; Management
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G—PHYSICS
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- G06N—COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
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