Young et al., 2019 - Google Patents
The impact of rational, emotional, and physiological advertising images on purchase intention: How TV ads influence brand memoryYoung et al., 2019
- Document ID
- 1492552601602352182
- Author
- Young C
- Gillespie B
- Otto C
- Publication year
- Publication venue
- Journal of Advertising Research
External Links
Snippet
Academic theory and practitioner-performance metrics both focus on consumer recall and recognition of advertising content. A collaborative effort between academics and advertising practitioners, the current research considers advertising aligned with rational, emotional …
- 230000015654 memory 0 title abstract description 82
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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