Duan, 2022 - Google Patents
The impact of positive purchase-centered UGC on audience's purchase intention: Roles of tie strength, benign envy and purchase typeDuan, 2022
- Document ID
- 5020230169036897635
- Author
- Duan J
- Publication year
- Publication venue
- Journal of Internet Commerce
External Links
Snippet
An increasingly ubiquitous phenomenon on social media is that consumers create user- generated content (UGC) to display their purchases. This type of UGC is purchase-centered. The viewers of the UGC can include both close friends (strong ties) and acquaintances …
- 239000000463 material 0 abstract description 60
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