Xue et al., 2010 - Google Patents
The effects of product involvement and prior experience on Chinese consumers' responses to online word of mouthXue et al., 2010
View PDF- Document ID
- 7644908136712406813
- Author
- Xue F
- Zhou P
- Publication year
- Publication venue
- Journal of International Consumer Marketing
External Links
Snippet
The current study examined online word-of-mouth (WOM) communication in a different cultural setting (People's Republic of China). The impact of negative and positive WOM information was tested in relation to message credibility, brand interest, purchase intention …
- 230000000694 effects 0 title abstract description 38
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