More than just a TV.
It's a Lifestyle.

Express yourself. In your space. In your own unique way.

The Frame Pro TV is installed on the wall of a living space. It blends in with the surrounding wall art.

See The Frame in action

Lifestyle TVs

The Frame TV with Art Store

A woman is looking at various art frames. A woman is looking at various art frames.
Lifestyle TVs

The Frame TV with Customization

The Frame TV hangs on the wall, displaying a work of art. The Frame TV hangs on the wall, displaying a work of art.
Lifestyle TVs

The Frame with Matte Display

The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display. The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display.

Which Lifestyle TV is right for you?

  • TV Type

  • Uniqueness

  • Screen Size

  • Color

  • Picture Quality

  • Key Features

  • Art TV
  • Artful Picture Quality with Neo QLED
  • 85"/75"/65"
  • Black (customizable Bezels sold separately): Modern Brown, Modern Teak, Modern White, Sand Gold Metal
  • Neo QLED, Motion Xcelerator 144Hz, Quantum Matrix, Technology Slim, 4K AI Upscaling Pro, Color Booster Pro
  • Wireless One Connect, Art Store, PANTONE Validated, ArtfulColor, Anti-Reflection with Matte Display, Motion + Brightness Sensor
  • Art TV
  • Artful Picture Quality with QLED
  • 65"/55"/50"/43"
  • Black (customizable Bezels sold separately): Modern Brown, Modern Teak, Modern White, Sand Gold Metal
  • QLED, Motion Xcelerator 144Hz*, 4K AI Upscaling, Color Booster Pro *55"/65" only
  • One Connect, Art Store, PANTONE Validated, ArtfulColor, Anti-Reflection with Matte Display, Motion + Brightness Sensor
  • Outdoor TV
  • Neo QLED 4K Picture Optimized for Outdoors
  • 85"/75"/65"/55"
  • Titan Black
  • Neo QLED, Motion Xcelerator, Quantum Matrix Technology, 4K AI Upscaling
  • IP56 Water/Dust Resistance, Anti-Reflection with Wide Viewing Angle, Direct-Sun Protection (LST9 Full Sun models only)
  • QLED TV
  • Iconic 360 I-shaped Design
  • 65"/55"/43"
  • Cloud White
  • QLED, Motion Xcelerator 120Hz, 4K AI Upscaling
  • Ambient Mode+, Anti-Reflection with Matte Display, Detachable Easel Stand Included
  • QLED TV
  • Rotating Screen Optimized for Mobile
  • 43"
  • Navy Blue
  • QLED, Motion Xcelerator
  • Rotating Screen, Anti-Reflection with Matte Display, Premium 4.1ch 60W Speakers

*For more information, please check the detail page of each product.

The Frame Pro

An Art Gallery on your TV

The masterpiece of art TVs, The Frame Pro TV hangs cleanly on your wall like a real picture frame thanks to wireless connectivity.¹ Plus, it features a brilliant Neo QLED 4K display for a more immersive viewing experience.

The Frame

Your own art gallery at home

Designed like a slim picture frame, The Frame TV lets you display beautiful works of art. Unlock a library of world-renowned artwork from the Art Store² and enjoy it on our stunning, glare-free matte display.

The Terrace

Designed to outshine daylight

The Terrace is an outdoor TV that allows you to enjoy your favorite content in stunning 4K perfection with Neo QLED technology and access to various content with built-in Smart TV features.

The Serif TV

Beautiful at every angle

With its signature 'I' profile, The Serif TV looks great from all angles so it will look beautiful anywhere in your home—with or without the detachable stand. Thanks to QLED 4K and matte display technology, you can watch your favorite content in 4K resolution glare-free.

The Sero

Mobile Entertainment, made better on TV

The Sero TV rotates from landscape to portrait mode, so it’s perfect for watching your mobile content on the big screen.
With QLED and glare-free matte display technology, your mobile content takes on a life of its own.

Accessorize your Lifestyle TVs.

Discover the perfect accessories to match your TV and optimize your viewing experience.

See all accessories >

*TV and accessories sold separately.

1Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. Wireless One Connect applies to the 2025 Frame Pro.

2Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

3Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.

*Direct-sun protection is only applicable for The Terrace Full Sun.