Get de-duped with Nielsen ONE
See your cross-media audiences clearly
Consumers today are moving seamlessly between devices and platforms. Leveraging the industry’s most reliable and comprehensive data backed by leading data science, Nielsen ONE offers the deduplicated view of audience engagement you need to plan, optimize and measure with confidence.
Audiences
Plan and measure audiences that matter most to you
Leverage first- and third-party audiences to their full potential by seamlessly incorporating them into your media plans and cross-media measurement strategies. Create customized, high-impact ad campaigns and content that engage the ideal audience at the right time.
Planning
Build effective cross-media plans
Trust that your media plans are backed by high-quality, data-driven insights across linear, streaming and digital. From evaluating the impact of budget changes to media reallocation or share shift from one channel to another, Nielsen ONE will help you optimize your ad spend and reach the audiences that matter most.
Measurement
Get cross-media measurement metrics for ads and content
Audiences are everywhere, all the time, which means measurement should be, too. Nielsen ONE delivers comprehensive, deduplicated metrics built on the industry’s broadest coverage across linear, streaming and digital. With Nielsen ONE you will gain an unmatched understanding of your ads and content so you can develop more impactful content development and monetization strategies, as well as accurately convey the value of your ad offerings.
Outcomes
Maximize your campaign’s ROI
Get the full picture of your marketing funnel by connecting advertising with business outcomes. Nielsen ONE provides the metrics you need to monitor, optimize and report campaign impact at every customer touchpoint across linear, streaming and digital.
Deduplicated cross-platform insights
Real people. Real data.
Your multiplatform audiences are everywhere—linear, streaming, and digital. To guarantee accuracy, reliability and representation, data should be based on real people. At Nielsen, real people are the foundation of everything we do. Built on top of an identity system built for measurement and calibrated with our industry-trusted panels, Nielsen ONE provides the scale required to measure highly customized audiences, while also reducing known bias in raw data feeds.
One-platform planning, measurement and outcomes
One connected experience
You may be using scattered solutions to collect accurate insights and figure out your next campaign steps. Now, Nielsen ONE gathers your planning, measurement and outcomes tools, so you’re working efficiently in one platform. Define your audience, build campaign scenarios, measure your campaign and content, and optimize in flight—all in one place. All with seamless connectivity and consistent metrics.
Comprehensive audience analytics
Deeper, digestible insights
How confident are you in your media coverage? View the specific analytics that best inform your business goals and needs: deduplicated metrics across screens, analytics by individual platform, and metrics by age, gender, and Advanced Audiences. With user-friendly navigation and infographics, you can optimize your cross-media mix, maximize your target audience, and understand your incremental reach.