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Need to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
Media6mins read
- Articles
Need to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
Media6mins read
- Articles
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
TV & streaming5mins read
- Articles
Need to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
Advertising5mins read
Featured
2025 Global Sports Report
The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization,…
Sports & gaming3mins read
Featured reports
- Report
2025 Annual Marketing Report
Gain a strategic edge in 2025. Understand global marketing trends, balance brand with performance, and measure…
Audiences3mins read
- Report
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
Audiences5mins read
- Report
Global Planning Guide 2025
Discover the top three trends you need to consider in global media planning that are reshaping how brands…
Media4mins read